Advertisements in a television recordation system
First Claim
Patent Images
1. A method of placing ads in a digital video stream, comprising:
- detecting that the digital video stream should change from a first mode to a second mode;
obtaining an ad, wherein the ad is determined by a relationship between the first mode and the second mode; and
placing the ad into the video stream prior to displaying the second mode.
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Abstract
The present invention discloses a method and system for types of ad placement opportunities in a digital video stream. The described embodiments of the invention increases ad placement oppuryunities to a targeted audience by using real-time ad placement during mode changes in a dynamic digital medium such as a digital video recorder. Various embodiments also allow various types of temporal overlapping and composite display techniques for viewing ads and video content.
187 Citations
20 Claims
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1. A method of placing ads in a digital video stream, comprising:
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detecting that the digital video stream should change from a first mode to a second mode;
obtaining an ad, wherein the ad is determined by a relationship between the first mode and the second mode; and
placing the ad into the video stream prior to displaying the second mode. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13)
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14. A method of placing ads in a digital video stream, comprising:
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detecting that the digital video stream should change from a first mode to a video playback mode;
obtaining a lead-in ad; and
placing the lead-in ad into the video stream prior to displaying the video playback.
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15. A method of placing ads in a digital video stream, comprising:
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detecting that the digital video stream should change from a video playback mode to a second mode;
obtaining a lead-out ad; and
placing the lead-out ad into the video stream prior to displaying the second mode.
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16. A method of placing ads in a digital video stream, comprising:
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detecting that the digital video stream should change from a first video playback mode to a second video playback mode, the first video playback mode and the second video playback mode referring to different points of time in a video segment;
obtaining a quick-skip ad; and
placing the quick-skip ad into the video stream prior to displaying the second mode.
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17. A method of placing ads in a digital video stream, comprising:
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detecting that the digital video stream should change from a first mode to a second mode;
determining that the relationship between the first mode and second mode is not at least one of a lead-in mode change, a lead-out mode change or a quick-skip mode change;
obtaining an transition ad, wherein the ad is determined by a relationship between the first mode and the second mode; and
placing the transition ad into the video stream prior to displaying the second mode.
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18. A method of placing ads into a digital video stream, comprising:
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receiving notification that the digital video stream should change from a first mode to a second mode;
obtaining an ad, wherein the ad is determined by a relationship between the first mode and the second mode; and
sending an ad to be placed into an output video stream prior to displaying the second mode.
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19. A digital video recorder for placing an ad into a digital video stream, comprising:
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means for detecting that the video stream should change from a first mode to a second mode;
means for obtaining an ad, wherein the ad is determined by a relationship between the first mode and the second mode; and
means for placing an ad into an output video stream prior to displaying the second mode.
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20. A computer software product having instructions stored thereon for instructing a computer to perform a method, comprising:
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instructions configured to detect that the video stream should change from a first mode to a second mode;
instructions configured to obtain an ad, wherein the ad is determined by a relationship between the first mode and the second mode; and
instructions configured to place an ad into an output video stream prior to displaying the second mode.
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Specification