Method and system for utilizing a telephone as a consumer request device for issuing promotions

• US 20020091566A1
• Filed: 01/10/2001
• Published: 07/11/2002
• Est. Priority Date: 01/10/2001
• Status: Abandoned Application

• Current Assignee: Catalina Marketing International Incorporated (Catalina Marketing Corporation)
• Original Assignee: Catalina Marketing International Incorporated (Catalina Marketing Corporation)
• Inventors: Siegel, Cary
• Application Number:
  US09/756,745
• Publication Number:
  US 20020091566A1
• Time in Patent Office: Days
• US Class Current: 705/14.25
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0224 based on user history

Abstract

A system, method, and computer program product for requesting promotions in which a customer is connected, using an interactive voice response system and a telephone, to a host computer including a promotion database of promotions available to consumers on an unrestricted basis. The host computer determines, in response to receiving promotional request information from the consumer, requested promotions from the available promotions and issues requested promotions to the consumer. When the consumer is a frequent user, the host computer determines a promotion offer list based on the consumer'"'"'s shopping preference and presents the offer list to the consumer for consumer selection of promotions. Alternatively, the host computer in the system, method, and computer program product contacts the customer to advertise at least one promotion available to the customer, determines from the customer the requested promotions, and issues the requested promotions to the consumer.

Claims

1. A computer-implemented method for requesting promotions, comprising:

connecting a consumer to a host computer through an interactive voice response system and a telephone, said host computer having a promotion database including promotions available to the consumer on an unrestricted basis;

determining, from the promotions available to the consumer on an unrestricted basis, requested promotions in response to receiving promotion request information from the consumer; and

issuing one of the requested promotions to the consumer.

2. The method of claim 1, further comprising the step of:

authorizing a retailer to accept said one of the requested promotions.

3. The method of claim 2, wherein the step of determining requested promotions comprises:

determining, when the consumer is a frequent user, a promotion offer list based on a consumer shopping preference; and

presenting the promotion offer list to the consumer.

4. The method of claim 3, wherein the step of determining a promotion offer list based on shopping preference comprises:

determining previously requested promotions; and

adding to the promotion offer list promotions for products identical to products for which the customer has previously requested promotions.

5. The method of claim 3, wherein the step of determining a promotion offer list based on shopping preference comprises:

determining previously requested promotions; and

adding to the promotion offer list promotions for products similar to products for which the customer has previously requested promotions.

6. The method of claim 3, wherein the step of determining a promotion offer list based on shopping preference comprises:

determining products which the consumer has previously purchased; and

adding to the promotion offer list promotions for previously purchased products.

7. The method of claim 3, wherein the step of determining a promotion offer list based on shopping preference comprises:

determining products which the consumer has previously purchased; and

adding promotions to the promotion offer list for products similar to previously purchased products.

8. The method of claim 3, wherein the step of determining a promotion offer list based on shopping preference comprises:

determining products which the consumer has not previously purchased; and

adding to the promotion offer list promotions for not-previously purchased products.

9. The method of claim 3, wherein the step of presenting the promotion offer list to the consumer comprises:

presenting to the consumer via the interactive voice response system and the telephone a departmental list; and

obtaining from the consumer a selected department.

10. The method of claim 9, further comprising the steps of:

presenting from the selected department a category list; and

obtaining from the consumer a selected category.

11. The method of claim 10, further comprising the steps of:

presenting from the selected category a product list; and

obtaining from the consumer a selected product.

12. The method of claim 11, further comprising:

offering the consumer alternative promotions for the selected product.

13. The method of claim 12, further comprising:

contacting the consumer via the interactive voice response system and the telephone to the promotional database to advertise promotions available to the consumer on products which the consumer typically purchases.

14. The method of claim 3, wherein the step of issuing one of the requested promotions comprises:

determining the shopping district for the consumer based on a telephone caller identification; and

issuing said one of the requested promotions to a retailer within the shopping district.

15. The method of claim 14, wherein the step of issuing one of the requested promotions comprises:

determining the shopping district of a consumer based on an interactive voice input; and

issuing said one of the requested promotions to a retailer within the shopping district.

16. The method of claim 2, wherein the step of determining requested promotions comprises:

determining a promotion offer list from the promotion database; and

presenting the promotion offer list to the consumer.

17. The method of claim 16, wherein the step of issuing one of the requested promotions comprises:

determining the shopping district for the consumer based on a telephone caller identification; and

issuing said one of the requested promotions to a retailer within the shopping district.

18. The method of claim 16, wherein the step of issuing one of the requested promotions comprises:

determining the shopping district of a consumer based on an interactive voice input; and

issuing said one of the requested promotions to a retailer within the shopping district.

19. The method of claim 16, wherein the step of determining requested promotions comprises:

presenting to the consumer via the interactive voice response system and the telephone a departmental list; and

obtaining from the consumer a selected department.

20. The method of claim 19, further comprising the steps of:

presenting from the selected department a category list; and

obtaining from the consumer a selected category.

21. The method of claim 20, further comprising the steps of:

presenting from the selected category a product list; and

obtaining from the consumer a selected product.

22. The method of claim 21, further comprising:

offering the consumer alternative promotions to the selected product.

23. The method of claim 22, further comprising:

contacting the consumer via the interactive voice response system and the telephone to the promotional database to advertise promotions available to the consumer on products which the consumer typically purchases.

24. The method of claim 2, wherein the step of issuing one of the requested promotions comprises:

issuing said one of the requested promotions over the Internet to at least one of a facsimile machine, a kiosk, and a consumer computer.

25. The method of claim 2, wherein the step of issuing one of the requested promotions to the consumer comprises:

issuing said one of the requested promotions to a direct mailer configured to generate and mail the requested promotions to the consumer.

26. The method of claim 2, wherein the step of authorizing the requested promotion comprises:

communicating via an Internet connection a promotion authorization for said one of the requested promotions to the retailer.

27. The method of claim 26, further comprising the steps of:

storing the promotion authorization for said one of the requested promotions in a local purchase database;

identifying the consumer upon checkout at the retailer; and

redeeming said one of the requested promotions upon scanning of an associated purchase item.

29. The method of claim 28, further comprising the step of:

authorizing at a retailer to accept said one of the requested promotions.

30. The method of claim 29, wherein the step of determining requested promotions comprises:

presenting to the consumer via the interactive voice response system and the telephone a departmental list for the advertised promotions; and

obtaining from the consumer a selected department.

31. The method of claim 30, further comprising the steps of:

presenting from the selected department a category list for the advertised promotions; and

obtaining from the consumer a selected category.

32. The method of claim 31, further comprising the steps of:

presenting from the selected category a product list for the advertised promotions; and

obtaining from the consumer a selected product.

33. The method of claim 32, further comprising:

offering the consumer alternative promotions to the selected product.

34. The method of claim 29, wherein the step of issuing one of the requested promotions comprises:

determining a shopping district for the consumer based on a telephone caller identification; and

issuing said one of the requested promotions to a retailer within the shopping district.

36. The system of claim 35, further comprising:

an authorization device configured to authorize said one of the requested promotions at a retailer.

37. The system of claim 36, wherein the issuance device is configured to issue promotions over the Internet to at least one of a facsimile machine, a kiosk, and a consumer computer.

38. The system of claim 36, wherein the issuance device is configured to issue promotions to a direct mailer which generates and mails the requested promotions to the consumer.

39. The system of claim 36, wherein the authorization device is configured to communicate to the retailer via an Internet connection a promotion authorization for the issued promotion.

40. The system of claim 39, further comprising:

a storage device configured to store in a local purchase database the promotion authorization for said one of the requested promotions;

a consumer identification device at a retailer checkout configured to identify customers who have requested promotions;

a scanner configured to identify purchase items; and

a redemption device configured to discount the products associates with the requested promotion.

47. A computer program product embodied in a computer readable medium containing program instructions for execution on a computer system, which when executed by the computer system cause the computer system to perform the method recited in any one of claims 1-34.

28. A computer-implemented method for requesting promotions, comprising:

contacting a consumer via a host computer, an interactive voice response system, and a telephone on a recurrent basis to advertise at least one promotion available to the consumer, said host computer having a promotion database including the advertised promotions;

determining, from the advertised promotions, requested promotions in response to receiving promotion request information from the consumer; and

issuing one of the requested promotions to the consumer.

35. A system for consumer requesting of promotions, comprising:

an interactive voice response system configured to connect a consumer via a telephone to a promotion database of promotions available to the consumer on an unrestricted basis;

a host computer connected to the interactive voice response system and including the promotional database;

a determination device configured to determine requested promotions in response to promotion request information received from the consumer; and

an issuance device configured to issue one of the requested promotions to the consumer.

41. A system for consumer requesting of promotions, comprising:

an interactive voice response system configured to contact a consumer via a telephone to advertise at least one promotion available to the consumer;

a host computer having a promotion database including the at least one promotion;

a determination device configured to determine requested promotions in response to receiving promotion request information from the consumer; and

an issuance device configured to issue one of the requested promotions to the consumer.

42. The system of claim 41, further comprising:

an authorization device configured to authorize said one of the requested promotions at a retailer.

43. The system of claim 42 wherein the issuance device is configured to issue the requested promotions over the Internet to at least one of a facsimile machine, a kiosk, and a consumer computer.

44. The system of claim 42, wherein the issuance device is configured to issue the requested promotions to a direct mailer which generates and mails the requested promotions to the consumer.

45. The system of claim 42, wherein the authorization device is configured to communicate to the retailer via an Internet connection a promotion authorization for said one of the requested promotion.

46. The system of claim 45, further comprising:

a storage device configured to store in a local purchase database the promotion authorization for said one of the requested promotions;

a consumer identification device at a retailer checkout configured to identify customers who have requested promotions;

a scanner configured to identify purchase items; and

a redemption device configured to discount the products associated with the requested promotion.