Personalized profile based advertising system and method with integration of physical location using GPS
First Claim
1. A method for personalized profile based advertising associated with a network of hub processing units coupled to a plurality of information processing units over a network, the method of personalized profile based advertising on a first hub processing unit comprising the steps of:
- entering an initializing routine to initialize hardware and software of the first hub processing unit by performing the sub-steps of;
an administrative receiving step of receiving administrative commands from a user to edit software on the first hub processing unit;
a registration step of receiving registration information from a second hub processing unit and from information processing units associated with the network;
a profile receiving step of receiving profile data and location data about locations of the information processing units;
entering an operational state for the personalized profile based advertising and performing the sub-step of;
gathering by a first manager associated with the first hub processing unit a received location data as well as a user profile data associated with an information processing unit stored in a database associated with the first hub processing unit.
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Accused Products
Abstract
Global Positioning System (GPS), Personal Data Assistant (PDA), and wireless communications are combines in order to create a more personalized advertising experience. The invention creates and presents advertising content founded on individual user profiles integrated with the physical geographic location of a consumer. The invention solves the problem of advertising tailored so that it is appropriate to both the user and their current location by including a customer'"'"'s profile and his/her current location into the advertising message. Also, the invention integrates location tracking, e.g. GPS technology, with a personal electronic calendaring system. Further, an advertising message is more personalized by using a relative address/directions that start from the current customer'"'"'s location. This information could be provided in the form of driving directions, using the current physical position of the user as a start address.
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Citations
22 Claims
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1. A method for personalized profile based advertising associated with a network of hub processing units coupled to a plurality of information processing units over a network, the method of personalized profile based advertising on a first hub processing unit comprising the steps of:
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entering an initializing routine to initialize hardware and software of the first hub processing unit by performing the sub-steps of;
an administrative receiving step of receiving administrative commands from a user to edit software on the first hub processing unit;
a registration step of receiving registration information from a second hub processing unit and from information processing units associated with the network;
a profile receiving step of receiving profile data and location data about locations of the information processing units;
entering an operational state for the personalized profile based advertising and performing the sub-step of;
gathering by a first manager associated with the first hub processing unit a received location data as well as a user profile data associated with an information processing unit stored in a database associated with the first hub processing unit. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8)
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9. A method for personalized profile based advertising associated with a network of hub processing units coupled to a plurality of information processing units over a network, the method of personalized profile based advertising on a second hub processing unit comprising the steps of:
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receiving location data and user profile data about an information processing unit from a first hub processing unit;
generating a personalized advertisement based upon the received location data as well as a user profile data associated with the information processing unit; and
forwarding the personalized advertisement to the information processing unit for display on an output device. - View Dependent Claims (10, 11, 12, 13, 15, 16, 17, 18, 19)
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14. A method for personalized profile based advertising associated with a network of hub processing units coupled to a plurality of information processing units over a network, the method of personalized profile based advertising on a first hub processing unit comprising the steps of:
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detecting an active information processing unit;
connecting to the active information processing unit;
requesting user location records and profile from the active information processing unit and if the location records exist then performing the sub-steps of;
receiving active information processing unit location records;
searching for sales locations close to the user location records;
determining if the user location records indicate if a user is in a sales location and if the user is in a sales location then performing the sub-steps of;
loading map information from a first map database;
determining if a user profile exists and if a user profile exists then performing the sub-steps of;
searching for a product in a products database;
determining if any product matches the user profile; and
if a product matches the user profile then performing the sub-steps of;
generating a first map;
sending the first map to the active information processing unit;
wherein if no product matches the user profile then performing the sub-steps of;
generating a second map;
sending the second map to the active information processing unit;
wherein if a user profile does not exist then performing the sub-steps of;
generating a third map;
sending the third map to the active information processing unit;
wherein if the user location records indicate that a user is not in a sales location then performing the sub-steps of;
loading map information from a second map database;
determining user direction from the user location records;
creating a fourth map;
sending the fourth map to the active information processing unit;
wherein if the user location records do not exist then performing the sub-steps of;
receiving an error message from the active information processing unit.
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20. An information processing unit apparatus for personalized profile based advertising associated with a network of hub processing units coupled to a plurality of information processing units over a network, the information processing unit apparatus comprising:
a manager for directing and coordinating the operation of the following components;
a location interface component for receiving location signals from a global positioning system (GPS);
a communication interface for communicating via a network with hub processing units selected unit consisting of a control server a merchant server, and an advertising server;
an output for one or more databases for storage of personal information;
an output for graphical user interface for displaying information and receiving user inputs; and
an input output for effecting the display of the graphical user interface and for effecting the input of user commands.
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21. A merchant advertising hub processing unit apparatus for personalized profile based advertising associated with a network of hub processing units coupled to a plurality of information processing units over a network, the merchant advertising hub processing unit apparatus comprising:
a manager for directing and coordinating the operation of the following components;
a communication interface for communicating via a network with devices selected from the group of groups;
a control server hub processing unit with information processing units and information processing units;
a group of databases for storage of information selected from the group of groups;
locations database with advertisement information database and locations database with products database also with maps information database;
a graphical user interface for displaying information and receiving user inputs; and
an input output device for effecting the display of the graphical user interface and for effecting the input of user commands.
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22. A control hub processing unit apparatus for personalized profile based advertising associated with a network of hub processing units coupled to a plurality of information processing units over a network, the control hub processing unit apparatus comprising:
a manager for directing and coordinating the operation of the following components;
a communication interface for communicating via a network with merchant hub processing units and with information processing units;
a group of databases for storage of information including user locations, user profiles and merchant profiles;
a graphical user interface for displaying information and receiving user inputs; and
an input output device for effecting the display of the graphical user interface and for effecting the input of user commands.
Specification