Electronic mail advertisement system, method, and program storage medium
First Claim
1. In a system having a plurality of terminals and a server for forwarding electronic mails to any of the terminals at the request of the terminal, an advertisement method using an electronic mail which the server sends an information about an advertisement to the electronic mail, wherein, according to a request to send a electronic mail from a terminal, the server generates an information having an advertisement message, a URL related to the advertisement, a URL of the server and an identifier, and forwards the generated information together with the electronic mail to the requesting terminal.
1 Assignment
0 Petitions
Accused Products
Abstract
A system is provided in which a person who has accessed an advertisement can be identified on the server side. In a system that provides a service which reduces a charge for the user who has accessed an advertisement added to a received electronic mail, the server on the network adds address information including a server address, identification information and advertisement address to the mail when it sends the mail to the mail recipient.
95 Citations
12 Claims
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1. In a system having a plurality of terminals and a server for forwarding electronic mails to any of the terminals at the request of the terminal, an advertisement method using an electronic mail which the server sends an information about an advertisement to the electronic mail,
wherein, according to a request to send a electronic mail from a terminal, the server generates an information having an advertisement message, a URL related to the advertisement, a URL of the server and an identifier, and forwards the generated information together with the electronic mail to the requesting terminal.
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5. In a system having a plurality of terminals and a server for sending electronic mails to any of the terminals at the request of the terminal, an advertisement system using an electronic mail which the server sends an information about an advertisement to the electronic mail,
wherein the server comprises: -
a unit for accepting a request to send an electronic mail from the terminal;
an information generating unit for generating an information having an advertisement message, a URL related to the advertisement, a URL of the server and an identifier; and
a unit for sending the generated information together with the electronic mail to the requesting terminal.
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6. In a system having a plurality of terminals and a server for sending electronic mails to any of the terminals at the request of the terminal, a server program realizing an advertisement method using an electronic mail which the server sends an information about an advertisement to the electronic mail,
wherein the server program generates an information having an advertisement message, a URL related to the advertisement, a URL of the server and an identifier, and sends the generated information together with the electronic mail to the requesting terminal.
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7. An advertisement method using an electronic mail in a system in which a user terminal, a server, a database, a mail server and an advertiser terminal are connected to a network, wherein the advertisement method using an electronic mail comprising the steps of:
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holding in the database an user-related information sent from the user terminal and an advertisement-related information sent from the advertiser terminal;
accepting an electronic mail receive request data sent from the user terminal by the server and extracting a user identifier from the receive request data;
based on the electronic mail receive request, inquiring to the mail server by the server whether the mail server has received any electronic mail addressed to the user terminal, if the inquiry finds that there is an electronic mail addressed to the user terminal, receiving the electronic mail by the server;
based on the extracted user identifier, searching through the user-related information and the advertisement-related information stored in the database;
based on a result of the search, inserting an advertisement and information into the electronic mail received by the server, adjecting an identifier to a URL for referring to the advertisement information; and
sending the electronic mail attached with the advertisement information to the user terminal. - View Dependent Claims (8)
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9. An advertisement system using an electronic mail in which a user terminal, a server, a database, a mail server and an advertiser terminal are connected to a network,
wherein the advertisement system using an electronic mail comprises: -
the database holding user-related information sent from the user terminal and advertisement-related information sent from the advertiser terminal;
and the server accepting an electronic mail receive request data sent from the user terminal, extracting a user identifier from the receive request data, based on the extracted user identifier, searching through the user-related information and the advertisement-related information, inserting an advertisement into an electronic mail to be sent to the user terminal according to a result of the search, calculating an amount of money to be refunded to the user according to information on the advertisement insertion, and sending to the advertiser terminal a calculated result of the amount of money to be refunded to the user.
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10. In a system having a user terminal for sending and receiving an electronic mail, an advertiser terminal for providing an advertisement, and a server for forwarding an electronic mail to the user terminal at the request of the user terminal, an advertisement method using an electronic mail for sending by the server an electronic mail and advertisement-related information to the user terminal,
wherein the server holds an amount of money to be refunded which is provided in advance by an advertiser, when receiving from the user terminal an information for identifying the advertiser terminal and an identification information for identifying the user, the server identifies the user corresponding to the identification information by user informations matched to the identification information in advance and allocates to the user a part of the amount of money to be refunded.
Specification