Methods for interactive internet advertising, apparatuses and systems including same
First Claim
1. A system for delivering rich-media Internet advertisement, wherein said advertisement may optionally include audio, video and animation capabilities, said system comprising:
- a viewer computer configured for Internet connection;
a server computer configured for Internet connection; and
a computer program configured for being electronically transmitted through the Internet from said server computer to said viewer computer when a viewer addresses said server computer, wherein said computer program is configured to;
pre-load in background on said viewer computer when received thereby;
execute said rich-media Internet advertisement in a window on said viewer computer for a duration between about 2 seconds to about 30 seconds after said pre-loading; and
leave a promotional window to gather a mouse-over or a click-through from said viewer.
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Accused Products
Abstract
The present invention comprises an apparatus, system and method for delivering rich-media advertising for the Internet including viewer tracking, online sales interface and integration with the advertiser/retailer. The rich-media advertising of the invention includes full stereo audio, video and animation capabilities. The viewer tracking of the invention includes demographics of the viewer, geographic location, timing and viewer habits. The online sales interface of the invention includes options to buy online, options to leave the host website, options to print promotional offers, mapping tools and options to view other advertiser'"'"'s promotional offers with search capability.
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Citations
26 Claims
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1. A system for delivering rich-media Internet advertisement, wherein said advertisement may optionally include audio, video and animation capabilities, said system comprising:
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a viewer computer configured for Internet connection;
a server computer configured for Internet connection; and
a computer program configured for being electronically transmitted through the Internet from said server computer to said viewer computer when a viewer addresses said server computer, wherein said computer program is configured to;
pre-load in background on said viewer computer when received thereby;
execute said rich-media Internet advertisement in a window on said viewer computer for a duration between about 2 seconds to about 30 seconds after said pre-loading; and
leave a promotional window to gather a mouse-over or a click-through from said viewer. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9)
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10. A method for delivering rich-media Internet advertising, wherein said advertisement may optionally include stereo audio, video and animation capabilities, said method comprising:
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providing a host computer configured for hosting a web site including Internet connection;
providing a server computer configured for Internet connection and including an advertising computer program stored in memory in said server computer;
providing a viewer computer configured for Internet connection and including an Internet browser;
profiling a viewer addressing said web site on said host computer through said Internet;
transmitting said advertising computer program from said server computer to said viewer computer;
pre-loading said transmitted advertising computer program in background on said viewer computer;
executing a first portion of said advertising computer program in an advertising window on said viewer computer for between about 2 seconds to about 30 seconds;
automatically closing said advertising window;
executing a second portion of said advertising computer program in a promotional window to confirm said viewer'"'"'s attention; and
automatically closing said promotional window if said viewer'"'"'s attention remains unconfirmed for between about 2 seconds to about 60 seconds after said promotional window opens. - View Dependent Claims (11, 12, 13, 14, 15, 16, 17, 19, 20, 21, 22, 24, 25, 26)
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18. A method for configuring an Internet advertising campaign for advertising goods or services over the Internet, comprising:
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designing said Internet advertising campaign;
selecting features for said Internet advertising campaign;
forming a contract between said merchant and said Internet advertising agency for development of said Internet advertising campaign;
securing advance payment from said merchant to said Internet advertising agency for said development of said Internet advertising campaign; and
developing said Internet advertising campaign in accordance with said Internet advertising design, said selected features for said Internet advertising campaign and said legal relationship.
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23. A method for creating and managing an Internet advertising campaign realtime, comprising:
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providing a password protected merchant user interface to allow a merchant to supply or revise merchant information;
designing said Internet advertising campaign;
automatically generating a contract to document said designed Internet advertising campaign; and
securing payment for said designed Internet advertising campaign.
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Specification