Method and apparatus for profiling clients of a database-driven transaction system and marketing according to profile data
First Claim
1. A data structure enabling input, storage, and access of client and supplier profile data within a database-driven transaction system comprising:
- a portion thereof dedicated to accommodate client profile information;
a portion thereof dedicated to accommodate supplier profile information;
a portion thereof dedicated to the creation and application of profile descriptors based on known historical data; and
a portion thereof dedicated to managing the current states of the profile descriptors according to new data received within the transaction system, characterized in that the profile descriptors summarize a variety of activity states attributed to specific clients and suppliers doing business through the transaction system and are utilized for the purpose of customizing products and services offered through the transaction system according to a determined status ranking resulting from a combination of descriptors.
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Abstract
A data structure enabling input, storage, and access of client and supplier profile data within a database-driven transaction system is provided. The data structure comprises, a portion thereof dedicated to accommodate client profile information, a portion thereof dedicated to accommodate supplier profile information, a portion thereof dedicated to the creation and application of profile descriptors based on known historical data and a portion thereof dedicated to managing the current states of the profile descriptors according to new data received within the transaction system. The profile descriptors summarize a variety of activity states attributed to specific clients and suppliers doing business through the transaction system and are utilized for the purpose of customizing products and services offered through the transaction system according to a determined status ranking resulting from a combination of descriptors.
140 Citations
23 Claims
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1. A data structure enabling input, storage, and access of client and supplier profile data within a database-driven transaction system comprising:
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a portion thereof dedicated to accommodate client profile information;
a portion thereof dedicated to accommodate supplier profile information;
a portion thereof dedicated to the creation and application of profile descriptors based on known historical data; and
a portion thereof dedicated to managing the current states of the profile descriptors according to new data received within the transaction system, characterized in that the profile descriptors summarize a variety of activity states attributed to specific clients and suppliers doing business through the transaction system and are utilized for the purpose of customizing products and services offered through the transaction system according to a determined status ranking resulting from a combination of descriptors. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 17, 18, 19, 20, 21, 22, 23)
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16. A method for customizing products and services offered through a databased driven transaction system based upon active profiling comprising steps of:
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(a) establishing client profiles, the profiles containing personal data about the clients;
(b) compiling historical records related to client activity and results recorded within the transaction database;
(c) establishing supplier profiles, the profiles containing business data about the suppliers;
(d) compiling historical records related to supplier activity and results recorded within the transaction database;
(e) selecting specific ones of clients having favorable profiles and records;
(f) matching selected clients to suppliers having favorable profiles and records, the matches determined through logical correlation of client data to supplier data within the transaction database.
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Specification