Pay-for-results based marketing
First Claim
Patent Images
1. A method of acquiring customers via a computer network comprising:
- receiving input from a user via a computer network, wherein the input relates to a plurality of products offered by one or more vendors;
automatically determining a preferred product from the plurality of products as a function of the input; and
determining a fee to be charged to a vendor as a function of an activity between the user and the vendor.
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Abstract
A method of acquiring customers via a computer network includes receiving user input relating to a desired product. Then, a preferred product(s) is automatically determined from a plurality of products as a function of the user input. After the user performs an activity with a vendor, a payment is received from the vendor.
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Citations
38 Claims
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1. A method of acquiring customers via a computer network comprising:
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receiving input from a user via a computer network, wherein the input relates to a plurality of products offered by one or more vendors;
automatically determining a preferred product from the plurality of products as a function of the input; and
determining a fee to be charged to a vendor as a function of an activity between the user and the vendor. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21)
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22. A customer acquisition server, comprising:
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a decision engine that determines a preferred product from a plurality of products as a function of user input received via a computer network; and
a payment module operatively connected with the decision engine, the payment module generates a bill for a vendor of a product as a function of an activity of the user at a network site of the vendor. - View Dependent Claims (23, 24, 25, 26, 27, 28, 29, 30, 31)
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32. A method of collecting preference data in a networked results-based marketing system, comprising:
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providing a potential buyer access to a decision engine, wherein the decision engine receives inputs from the potential buyer relating to the potential buyer'"'"'s preferences;
matches the potential buyer'"'"'s preferences with products; and
charges the vendor a fee as a function of the potential buyer'"'"'s activities at a vendor network site; and
updating the decision engine as a function of the potential buyer'"'"'s preferences. - View Dependent Claims (33, 34, 35, 36, 37)
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38. A computer program product comprising a computer readable medium having computer program codes, said product comprising:
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a decision engine module that selects a preferred product for a plurality of products as a function of preferences of a potential buyer received from the potential buyer via a network; and
a payment module that determines a fee for a vendor of the preferred product as a function of the potential buyer'"'"'s activities with the vendor.
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Specification