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Internet advertisement system and method

  • US 20020095332A1
  • Filed: 01/16/2001
  • Published: 07/18/2002
  • Est. Priority Date: 01/16/2001
  • Status: Abandoned Application
First Claim
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1. An Internet advertising system comprising:

  • a multimedia presentation containing an embedded placeholder;

    a set of advertisements corresponding to the embedded placeholder, each advertisement being indexed by at least one demographic indicator;

    means for identifying at least one demographic characteristic of a user;

    means for selecting one advertisement from the set of advertisements, the selector means including a comparison of the user'"'"'s at least one demographic characteristic with the at least one demographic indicator of each advertisement to select the most relevant advertisement for the user;

    means for inserting the selected advertisement into the embedded placeholder of the multimedia presentation, the inserter means creating a seamless advertisement dynamically contained in the multimedia presentation and targeted to the user'"'"'s demographic characteristics; and

    means for delivering the multimedia presentation to the user.

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