Method and system for generating bursting-messages

• US 20020095336A1
• Filed: 06/27/2001
• Published: 07/18/2002
• Est. Priority Date: 06/29/2000
• Status: Abandoned Application

• Current Assignee: Sizmek Technologies Ltd. (Sizmek, Inc.)
• Original Assignee: Sizmek Technologies Inc (Sizmek, Inc.)
• Inventors: Ben-Zvi, Nir, Trifon, Gal, Galili, Hanit, Cohen, Efraim, Hardoof, Amir, Zadikario, Ofer
• Application Number:
  US09/893,228
• Publication Number:
  US 20020095336A1
• Time in Patent Office: Days
• US Class Current: 705/14.49
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0251 Targeted advertisements
• CPC Class Codes: H04L 67/75 Indicating network or usage conditions on the user display
• CPC Class Codes: H04L 69/329 in the application layer [OSI layer 7]
• CPC Class Codes: H04L 9/40 Network security protocols

Abstract

A method for generating Bursting-messages on the window of a user'"'"'s Web-terminal while browsing a Web-site. Indication related to the connection of the user to the Web-site is provided. Data that is required for generating a Burst-message on the Web-terminal is sent to the Web-terminal of the identified user and a Burst-message is generated on the Web-terminal using the data. Interaction means are provided to the user in the Burst-message, for the interaction of the user with the Burst-message and/or with the Web-site. The Burst-message may be generated by dynamically writing an HTML layer and/or JavaScript and/or VBScript.

Claims

1. A method for generating Bursting-messages on the window of a user'"'"'s Web-terminal while browsing a Web-site, comprising the steps of:

a) Providing indication related to the connection of said user to said Web-site;

b) Sending data required for generating a Burst-message on said Web-terminal to the Web-terminal of said identified user;

c) Generating a Burst-message on said Web-terminal using said data.

2. A method according to claim 1, further comprising providing to said user, interaction means in said Burst-message, for the interaction of said user with said Burst-message and/or with said Web-site.

3. A method according to claim 1 or 2, wherein said Burst-message is generated by dynamically writing an HTML layer and/or JavaScript and/or VBScript.

4. A method according to claim 1 or 2, wherein the data required for generating a Burst-message is sent to said Web-terminal in the time periods when potentially no other data is downloaded into said Web-terminal from said Web-site.

5. A method according to claim 1 or 3, further comprising storing said sent data in said Web-terminal prior to the display of said Burst-message.

6. A method according to claim 2, wherein said Burst-message provides link(s) to one or more Web-site(s).

7. A method according to claim 1 or 2, wherein said indication is provided by executing a software component embedded in Web-page(s) of said Web-site, browsed by said user.

8. A method according to claim 1 or 2, wherein said identification is carried out by using the IP address of said user.

9. A method according to claim 1 or 2, wherein the data required for generating a Burst-message is a software component(s) and/or multimedia data and/or textual data.

10. A method according to claim 1 or 2, wherein said Burst-message is generated on said Web-terminal by executing said software component(s) and/or displaying one or more components of said multimedia data.

11. A method according to claim 1 or 2, wherein said Web-terminal is a computer.

12. A method according to claim 1 or 2, wherein said Web-terminal is a set-top box.

13. A method according to claim 1 or 2, wherein said Web-terminal is a device able to execute a DHTML page.

14. A method according to claim 1 or 2, wherein said Burst-message is interactive or passive.

15. A method according to claim 1 or 2, wherein said Burst-message is terminated as a result of a predefined event.

16. A method according to claim 1 or 2, wherein said Burst-message is terminated as a result of an input from said user.

17. A method according to claim 1 or 2, wherein said Burst-message comprises entertainment components.

18. A method according to claim 1 or 2, wherein said Burst-message comprises advertising components.

19. A method according to claim 1 or 2, wherein said Burst-message comprises chat components.

20. A system for generating Bursting-messages, comprising:

A Web-terminal for displaying Burst-messages;

A Web-server for storing files and software components required for the operation of said Web-site, for indicating the presence of a user browsing said Web-site and for identifying said user by its IP address;

A Burst-server for storing the Burst-messages data and executional files needed for the generation of said Burst-messages.

21. A system according to claim 20, wherein said Web-terminal is a computer.

22. A system according to claim 20, wherein said Web-terminal is a set-top box.

23. A system according to claim 20, wherein said Web-terminal is a device able to execute DHTML pages.