Method of processing advertisements on a computerized network terminal and terminal for implementing the method

• US 20020095340A1
• Filed: 01/08/2002
• Published: 07/18/2002
• Est. Priority Date: 01/17/2001
• Status: Abandoned Application

• Current Assignee: Sagem SA (Safran SA)
• Original Assignee: Sagem SA (Safran SA)
• Inventors: Vermande, Michel
• Application Number:
  US10/041,184
• Publication Number:
  US 20020095340A1
• Time in Patent Office: Days
• US Class Current: 705/14.64
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0267 Wireless devices

Abstract

In the method of the invention for processing advertisements (1) sent at the request of an advertiser to a data processing terminal (6) of a computerized network, when the terminal is communicating over the network and when it receives advertisements, it stores them in a memory (13) without displaying them, so as to be able, when the communication is severed, to display (11) them and to view them while browsing around the memory (13).

The terminal (6) comprises a WAP services module (9), an advertisements memory (13), means (14) for managing the advertisements memory (13) and means (7, 9, 12, 14, 20) for browsing around the advertisements memory (13).

The invention is eminently applicable to WAP cellular terminals.

Claims

1. Method of processing advertisements (1) sent at the request of an advertiser to a data processing terminal (6) of a computerized network, in which, when the terminal is communicating over the network and when it receives advertisements, it stores them in a memory (13) without displaying them, so as to be able, when the communication is severed, to display (11) them and to view them while browsing around the memory (13), characterized in that, if during browsing around the advertisements storage memory (13), so as to view same, an advertisement containing a link with an external site is displayed (11), a communication is automatically re-established (21) so as to be able to visit the site.

2. Method according to claim 1, in which the advertisements are marked so as to be able to distinguish them from other data of the network.

3. Method according to claim 2, in which the advertisements viewed are logged for allocation (25, 26) of rewards to the user of the processing terminal (6).

4. Method according to claim 1, in which the advertisements are sent to a terminal (6) by dint of its SIM card (8).

5. Data processing terminal of a computerized network, comprising a man/machine interface assembly (27), a connector for SIM card (8), a module (12) for browsing around a menu and a WAP services module (9), terminal characterized in that it furthermore comprises an advertisements memory (13), means (14) for managing the advertisements memory (13) and means (7, 9, 12, 14, 20) for browsing around the advertisements memory (13), characterized in that there are provided automatic means (20, 21) of establishing communication over the network, which are controlled by the means (14) for managing the advertisements memory (13).