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Method and system for customizing electronic communications

  • US 20020095481A1
  • Filed: 01/12/2001
  • Published: 07/18/2002
  • Est. Priority Date: 01/12/2001
  • Status: Active Grant
First Claim
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1. A computer-implemented method for customizing electronic communications to a customer, the method comprising:

  • storing a set of customer-provided data in a first database, the customer-provided data associated with a customer identification code and characterizing the customer;

    generating a set of customer-behavioral data in response to a data selection made by the customer at an informational database;

    storing the customer-behavioral data in the first database in association with the customer identification code;

    configuring a content database for storage of a plurality of product data sets;

    selecting at least one data set from the content database as a function of the customer-provided and the customer-behavioral data; and

    sending to the customer via a communications network the at least one data set from the selecting step.

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