System and method to increase the efficiency of outdoor advertising
First Claim
1. A method for providing outdoor mobile advertising, comprising the steps of:
- generating vehicle information of a plurality of vehicles and storing the vehicle information in a database of a computer control system;
displaying an advertising material on each one or more vehicles selected from the plurality of vehicles in the database;
dynamically tracking and monitoring current vehicle operating characteristics and conditions of the selected vehicles, the current vehicle operating characteristics and conditions being used to update the selected vehicles'"'"' information in the database;
periodically compensating designated operators of the selected vehicles based on actual vehicle operating characteristics and conditions; and
periodically billing an advertising client at an advertising service rate for mobile advertising services provided to the advertising client, the advertising service rate being corresponding to compensation paid to the designated operators with added premium.
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Accused Products
Abstract
A method and system of determining and increasing the effectiveness of outdoor mobile advertising based upon monitoring, recording and communicating data representative of the operator and vehicle movement characteristics. The method comprises steps of monitoring a plurality of raw data elements representative of operating states of the vehicle or action of the operator. Selected ones of the raw data elements are recorded or transmitted when the ones are determined to have identified a relationship to a predetermined set of standards for use with outdoor mobile advertising. The selected ones are consolidated for processing against a vehicle, an operator, and an advertising client profile for identifying when and where to display an advertisement, for qualifying vehicles and vehicle drivers, for identifying a rate of charge to an advertising client, and for identifying a rate of compensation to a vehicle owner or operator for displaying the advertisement.
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Citations
20 Claims
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1. A method for providing outdoor mobile advertising, comprising the steps of:
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generating vehicle information of a plurality of vehicles and storing the vehicle information in a database of a computer control system;
displaying an advertising material on each one or more vehicles selected from the plurality of vehicles in the database;
dynamically tracking and monitoring current vehicle operating characteristics and conditions of the selected vehicles, the current vehicle operating characteristics and conditions being used to update the selected vehicles'"'"' information in the database;
periodically compensating designated operators of the selected vehicles based on actual vehicle operating characteristics and conditions; and
periodically billing an advertising client at an advertising service rate for mobile advertising services provided to the advertising client, the advertising service rate being corresponding to compensation paid to the designated operators with added premium. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9)
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10. A system for providing outdoor mobile advertising, comprising:
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a central computer system, said central computer system being adapted to receive and store vehicle and operator/owner information in a database and to select vehicles designated for mobile advertising from the vehicle and operator information;
an on-board vehicle tracking-and-communication system installed on each of the selected vehicles, said on-board vehicle tracking-and-communication system being adapted to continuously track, monitor and update vehicle operating characteristics of the selected vehicle and being adapted to communicate with said central computer system by sending and/or receiving electronic signals; and
an advertising material displayed on each of the selected vehicles, said advertising material displaying one or more advertising messages for one or more advertising clients wherein the central computer system periodically updates the vehicle and operator/owner information in the database based on actual vehicle operating characteristics received from the on-board vehicle tracking-and-communication system and periodically generates a compensation report to each operator/owner of the selected vehicles and a billing report to each advertising client for mobile advertising services provided. - View Dependent Claims (11, 12, 13, 14, 15, 16, 18, 19, 20)
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17. A method for providing outdoor mobile advertising, comprising the steps of:
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publicizing the availability of vehicles at substantially reduced costs to potential operators and requesting specific information from such potential operators;
receiving such specific request information from potential operators, the specific information from a plurality of potential operators being stored in a database of a computer server system;
defining criteria for an outdoor vehicle-advertising program;
selecting designated operators by employing the advertising criteria and the potential operator specific information database; and
providing a vehicle to the designated operators at substantially reduced costs, the vehicle being displayed with an advertising material pursuant to the advertising program and being installed an on-board vehicle tracking-and-communication system for sending and/or receiving electronic signals to/from the computer server system.
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Specification