Retail price and promotion modeling system and method
First Claim
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1. A marketing decision support system, comprising:
- a) means for modeling results of a specified proposed promotion action;
b) means for storing historical sales data;
c) means for facilitating communication between a human user and said support system;
d) means, coupled to said modeling means, to said data storage means and to said communication means, for coordinating data communications amongst said data storage means, said modeling means and said communication means.
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Abstract
A management tool coordinates a modeling engine, databank, communication tool and supply chain functions to aid in the selection of an optimal promotion action, to monitor the results of that action, and to communicate those results to appropriate persons using browser-based, navigable web pages.
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Citations
9 Claims
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1. A marketing decision support system, comprising:
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a) means for modeling results of a specified proposed promotion action;
b) means for storing historical sales data;
c) means for facilitating communication between a human user and said support system;
d) means, coupled to said modeling means, to said data storage means and to said communication means, for coordinating data communications amongst said data storage means, said modeling means and said communication means. - View Dependent Claims (5, 6)
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2. A marketing decision support system, comprising:
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a) a modeling engine for predicting results of a proposed marketing strategy;
b) database linked to the modeling engine to supply the modeling engine with historical data to aid in predicting results of a marketing decision;
c) a communication tool having a graphical user interface allowing a user to define a what-if scenario for modeling by the modeling engine;
c) a management tool linking said communication tool to said modeling engine for data communication therebetween. - View Dependent Claims (3, 4, 7, 8, 9)
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Specification