Content with advertisement information segment
First Claim
Patent Images
1. An apparatus comprising:
- (A) means for receiving at least one info segment, each info segment including, (1) a content identifier, and (2) a plurality of ad entries, each ad entry having, (a) an interruption point specifier;
(B) an info segment store adapted to store the at least one info segment;
(C) means for receiving from a receiver an info segment request which includes a program identification of a program which the receiver is to display;
(D) means for locating one of the info segments whose content identifier matches the program identification; and
(E) means for sending the one info segment to the receiver.
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Abstract
An apparatus and method for creating an info segment which specifies interruption points at which a first content item should be interrupted in favor of a second content item. The info segment may prevent certain types of second content items from being utilized, may permit them to be avoided, may control their duration, and other aspects of their utilization. The info segment may specify with which first content item it is associated.
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Citations
26 Claims
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1. An apparatus comprising:
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(A) means for receiving at least one info segment, each info segment including, (1) a content identifier, and (2) a plurality of ad entries, each ad entry having, (a) an interruption point specifier;
(B) an info segment store adapted to store the at least one info segment;
(C) means for receiving from a receiver an info segment request which includes a program identification of a program which the receiver is to display;
(D) means for locating one of the info segments whose content identifier matches the program identification; and
(E) means for sending the one info segment to the receiver. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8)
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9. An apparatus comprising:
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(A) an info segment store adapted to store at least one info segment, each info segment including, (1) a content identifier, and (2) at least one ad entry, each ad entry having, (a) an interruption point specifier;
(B) an electronic programming guide store adapted to store at least one EPG entry each describing a predetermined program and having a program identification;
(C) means for receiving from a receiver an EPG request which includes a program identification of a program which the receiver is to display;
(D) means for locating an EPG entry and an info segment whose content identifiers match the program identification of the EPG request; and
(E) means for sending the located EPG entry and info segment to the receiver. - View Dependent Claims (10)
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11. An apparatus comprising:
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(A) a content store adapted to store at least one content item;
(B) an info segment store adapted to store at least one info segment, each info segment including, (1) a content identifier, and (2) at least one ad entry, each ad entry having, (a) an interruption point specifier;
(C) means for receiving from a receiver a program request which includes a program identification of a program which the receiver is to display;
(D) means for retrieving a content item from the content store and an info segment from the info segment store, which content item and info segment match an identification of the requested program; and
(E) means for sending the retrieved content item and the retrieved info segment to the receiver. - View Dependent Claims (12, 14, 15, 16, 17, 18, 19, 20, 21)
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13. A method of creating an info segment for a first content item, the method comprising:
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inserting a content identifier which associates the info segment with the content item; and
inserting at least one entry, each entry including, an insertion point specifier which specifies a point at which, during play of the first content item, play of the first content item should be interrupted and a second content should be played.
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22. A method comprising:
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(A) storing a plurality of info segments, each info segment including, (1) a content identifier associating the info segment with a predetermined content item, (2) a plurality of ad entries, each ad entry including, (a) an interrupt point specifier, indicating an interruption point during the predetermined content item at which play of the predetermined content item should be interrupted and an advertisement should be played;
(B) receiving a request for an info segment associated with a specified content item; and
(C) providing the info segment associated with the specified content item. - View Dependent Claims (23, 24, 25, 26)
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Specification