Targeted advertising based on weather conditions

• US 20020103699A1
• Filed: 01/29/2001
• Published: 08/01/2002
• Est. Priority Date: 01/29/2001
• Status: Abandoned Application

• Current Assignee: Jose Carlos Figueiras Ferreiro
• Original Assignee: Jose Carlos Figueiras Ferreiro
• Inventors: Figueiras Ferreiro, Jose Carlos
• Application Number:
  US09/770,618
• Publication Number:
  US 20020103699A1
• Time in Patent Office: Days
• US Class Current: 705/14
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0252 based on events or environment, e.g. weather or festivals

Abstract

The system accounts for prevailing weather conditions in a local area when determining which commercial to be transmitted in that area. The weather conditions, such as temperature and precipitation, are measured and these measurements are used to determine the commercial. For example, if the temperature is above a certain degree, advertisements for cold drinks are shown whereas if the temperature falls below a certain degree, a commercial for hot drinks would be shown. During periods of rain, commercials for foul weather clothing and umbrellas, all-weather tires or resort destinations having tropical weather would be transmitted.

Claims

1. A system for selecting advertisements for transmission comprising:

measuring local weather conditions,

using the weather measurements to select an advertisement, and

transmitting said advertisement.

2. The system of claim 1, wherein said weather conditions are temperature and precipitation.

3. The system of claim 1, wherein said weather conditions are measured by sensors.

4. The system of claim 3, wherein signals from said weather sensors are input into a computer, said computer using the signals to select said advertisement.

5. The system of claim 1, wherein said selection of said advertisement is done by a person.

6. The system of claim 1, wherein the time of day is used as selection criteria.

7. The system of claim 1, wherein said advertisement is over television.

8. The system of claim 1, wherein said advertisement is over a computer monitor.