System and method for interactive advertising
First Claim
1. A method, comprising:
- detecting a response, to an interactive advertisement, sent from a client terminal of a customer;
identifying customer information from the detected response;
correlating the identified customer information to merchant information to identify a specific merchant; and
triggering notification of the identified specific merchant to allow communication between the customer and the specific merchant.
2 Assignments
0 Petitions
Accused Products
Abstract
An advertising service presents an interactive advertisement to a customer, such as via a television commercial. If the customer indicates an interest in the advertised product by responding to the advertisement, then the advertising service or other mechanism identifies the customer, correlates the customer to a merchant, and then automatically connects the customer to the merchant (or triggers connection of the merchant to the customer). The customer may be identified by extracting an identification number, address, or other identifying information associated with a client terminal that the customer used to respond to the advertisement. Correlation of the customer to the merchant may be performed by a database lookup to match customer information to merchant information. Thereafter, the merchant can be notified by the advertising service to contact the customer to fulfill the customer'"'"'s response in a personalized and interactive manner.
280 Citations
25 Claims
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1. A method, comprising:
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detecting a response, to an interactive advertisement, sent from a client terminal of a customer;
identifying customer information from the detected response;
correlating the identified customer information to merchant information to identify a specific merchant; and
triggering notification of the identified specific merchant to allow communication between the customer and the specific merchant. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 16, 17, 18, 19, 20, 21)
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15. An article of manufacture, comprising:
a machine-readable medium having stored there on instructions to;
detect a response, to an interactive advertisement, sent from a client terminal of a customer;
identify customer information from the detected response;
correlate the identified customer information to merchant information to identify a specific merchant; and
trigger notification of the identified specific merchant to allow communication between the customer and the specific merchant.
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22. A system, comprising:
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a server capable to detect a response, to an interactive advertisement, received from a client terminal of a customer, and capable to identify customer information from the detected response;
a storage unit coupled to the server to store customer information and merchant information, the server coupled to access the storage unit to correlate the identified customer information to merchant information stored therein to identify a specific merchant; and
a communication device communicatively coupled to the server to trigger a notification of the identified specific merchant to allow communication between the customer and the specific merchant. - View Dependent Claims (23, 24, 25)
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Specification