Targeted communications based on promotional response
First Claim
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1. A method comprising steps of:
- receiving identification information from a consumer, identifying said consumer based upon said received identification information;
retrieving an exercised promotions denominator related to a promotion exercised by said identified consumer; and
determining a targeted promotion likely to be exercised based at least in part upon said retrieved exercised promotions denominator.
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Abstract
A method, system, and computer-readable medium that determine a promotion for a consumer based at least in part upon promotions exercised by the consumer. By examining exercised promotions, promotions likely to be exercised by certain consumers and consumers likely to exercise certain promotions can be identified. This invention can also be performed across the boundaries of product industry, class, and/or type.
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Citations
93 Claims
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1. A method comprising steps of:
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receiving identification information from a consumer, identifying said consumer based upon said received identification information;
retrieving an exercised promotions denominator related to a promotion exercised by said identified consumer; and
determining a targeted promotion likely to be exercised based at least in part upon said retrieved exercised promotions denominator. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 93)
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20. A method comprising steps of:
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obtaining promotion information related to a particular promotion;
comparing said received promotion information to a plurality of exercised promotion denominators based on promotions exercised by a plurality of consumers; and
selecting a targeted consumer from said plurality of consumers based at least in part upon said plurality of exercised promotion denominators, said targeted consumer being likely to exercise said particular promotion. - View Dependent Claims (21, 22, 23, 24, 25, 26, 27, 28, 29, 30, 31, 32, 33, 34, 35, 36, 37, 38, 40, 41, 42, 43, 44, 45, 46, 47, 48, 49, 50, 51, 52, 53, 54, 55, 56, 57, 58, 59)
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39. A method comprising:
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receiving a request for a provision of targeted promotions, said request including at least one parameter related to said provision of targeted promotions;
selecting likely exercisers of a targeted promotion from a plurality of consumers based at least in part upon promotions exercised by said likely exercisers;
determining a targeted promotion likely to be exercised by said likely exercisers based at least in part upon promotions exercised by said likely exercisers; and
providing information related to at least one of said selected likely exercisers and said determined targeted promotion, wherein said at least one parameter related to said provision of targeted promotions is used in at least one of said selecting step and said determining step.
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60. A system, comprising:
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means for receiving identification information from a consumer;
means for identifying said consumer based upon said received identification information;
means for retrieving an exercised promotions denominator related to a promotion exercised by said identified consumer; and
means for determining a targeted promotion likely to be exercised based at least in part upon said retrieved exercised promotions denominator.
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61. A system, comprising:
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means for obtaining promotion information related to a particular promotion;
means for comparing said received promotion information to a plurality of exercised promotion denominators based on promotions exercised by a plurality of consumers; and
means for selecting a targeted consumer from said plurality of consumers based at least in part upon said plurality of exercised promotion denominators, said targeted consumer being likely to exercise said particular promotion.
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62. A system, comprising:
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means for receiving a request for a provision of targeted promotions, said request including at least one parameter related to said provision of targeted promotions;
means for selecting likely exercisers of a targeted promotion from a plurality of consumers based at least in part upon promotions exercised by said likely exercisers;
means for determining a targeted promotion likely to be exercised by said likely exercisers based at least in part upon promotions exercised by said likely exercisers; and
means for providing information related to at least one of said selected likely exercisers and said determined targeted promotion, wherein said at least one parameter related to said provision of targeted promotions is used in at least one of said selecting step and said determining step.
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63. A system, comprising:
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a consumer identification information receiver configured to receive particular consumer identification information;
a consumer identification record configured to contain stored consumer identification information;
an exercised promotion record configured to contain a record of promotions exercised by said particular consumer;
a promotion output device configured to output a targeted promotion selected at least in part based upon said record of promotions exercised by said particular consumer; and
a processor configured to use said received particular consumer identification information to identify a particular consumer using said stored consumer identification information, and moreover to select said targeted promotion at least in part based upon said record of promotions exercised by said particular consumer contained in said exercised promotion record. - View Dependent Claims (64, 65, 66, 67, 68, 69, 70, 71, 72, 73, 74, 75, 76, 77, 78, 80, 81, 82, 83, 84, 85, 86, 87, 88, 89, 90, 91, 92)
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79. A system, comprising:
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a promotion identification information receiver configured to receive particular promotion identification information from a vendor, said particular promotion identification information relating to a particular promotion;
an exercised promotion record configured to store a plurality of promotion usage denominators for a plurality of consumers, said plurality of promotion usage denominators based at least in part on a record of promotions exercised by said plurality of consumers;
a likely promotion exercisers output device configured to output a plurality of likely promotion exercisers of said particular promotion selected from said plurality of consumers based at least in part upon said plurality of promotion usage denominators; and
a processor configured to use said received particular promotion identification information to select said plurality of likely promotion exercisers using said plurality of promotion usage denominators, and moreover to indicate to said likely promotion exercisers output device to output said plurality of likely promotion exercisers.
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Specification