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Method for promoting products using a world wide web

  • US 20020107733A1
  • Filed: 04/12/2001
  • Published: 08/08/2002
  • Est. Priority Date: 07/25/2000
  • Status: Abandoned Application
First Claim
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1. A method for promoting products with a central server over a computer network comprises:

  • receiving a specification of a promotion for a product from a first computer, creating an electronic incentive in response to the specification;

    transferring the electronic incentive to an application server across the computer network, the application server coupled to a merchant server;

    receiving usage data of the electronic incentive from the application server, the usage data determined in response to a promotion usage condition indicated by the merchant server; and

    generating a report in response to the usage data;

    wherein data associated with the electronic incentive is transferred from the application server to the merchant server;

    wherein the merchant server specifies rendering of the data associated with the electronic incentive; and

    wherein the promotion usage condition is indicated in the merchant server when a user coupled thereto fulfills requirements of the electronic incentive.

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