Integrating content with virtual advertisements using vector graphics images obtainable on the web
First Claim
1. A system for web-based virtual advertising, comprising:
- a web server having a first vector graphics image and a web page containing a link to the first image;
an ad server operably coupled to the web server and having a second vector graphics image;
a client adapted to receive the web page from the web server and to receive the first and second images from the web server and the ad server, respectively; and
an editor adapted to overlay a portion of the first image with the second image.
1 Assignment
0 Petitions
Accused Products
Abstract
A system and method for virtual advertising on the web are disclosed. According to this system and method, scalable vector graphic (SVG) images representing advertising content may be inserted into web pages so that they are unobtrusively superimposed over other SVG images on the page. This technique is analogous to the familiar practice in television of electronically inserting advertising images into an image before it is broadcast. An ad server, working cooperatively with a web server, provides SVG virtual advertising images to be placed on web pages requested by a client. Since SVG image files are text-based, they are easily edited. Thus, the ad server, web server or client can modify the image to include a virtual advertisement.
114 Citations
25 Claims
-
1. A system for web-based virtual advertising, comprising:
-
a web server having a first vector graphics image and a web page containing a link to the first image;
an ad server operably coupled to the web server and having a second vector graphics image;
a client adapted to receive the web page from the web server and to receive the first and second images from the web server and the ad server, respectively; and
an editor adapted to overlay a portion of the first image with the second image. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 14, 15, 16, 17, 18, 19)
-
-
13. A method for web-based virtual advertising, comprising:
-
requesting a web page from a first computer containing a link to a first vector graphics image;
overlaying a portion of the first image with a second vector graphics image obtained from a second computer to obtain a modified first image; and
displaying the modified first image.
-
-
20. A computer-usable carrier medium, comprising:
-
first program instructions for linking a first vector graphics image from a web page residing on a first computational device; and
second program instructions for fetching a second vector graphics image from a second computational device and compiling the second image onto the first image. - View Dependent Claims (21, 22, 23, 24, 25)
-
Specification