Anonymous player identifiers in a gaming environment

• US 20020111210A1
• Filed: 03/27/2001
• Published: 08/15/2002
• Est. Priority Date: 02/15/2001
• Status: Abandoned Application

• Current Assignee: Sierra Design Group (Light & Wonder Incorporated)
• Original Assignee: Sierra Design Group (Light & Wonder Incorporated)
• Inventors: Marsden, Russ Frederick, Velasco, Jonathan Tolentino, Luciano, Robert Anthony Jr., Crowder, Robert William
• Application Number:
  US09/819,112
• Publication Number:
  US 20020111210A1
• Time in Patent Office: Days
• US Class Current: 463/29
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G07F 17/32 for games, toys, sports, or amusements
• CPC Class Codes: G07F 17/3239 Tracking of individual players

Abstract

A system and method for using anonymous player identification in tracking and promoting game use in a casino is disclosed. The ability to track anonymous players, that is, players who do not have a traditional player ID as used in casinos, allows operators to do two new things. The first is to track game and casino services use by players not in the traditional player ID tracking system, yielding valuable marketing data not otherwise available. The second is to reward anonymous players, thereby increasing the likelihood they will come back the casino in the future.

Claims

1. A game device configured to allow at least one player to play at least one game, comprising:

an APID data coordinator operably disposed within said game device;

a game device input device in operable communication with said APID data coordinator, configured to receive at least one form of ITM, said ITM having at least one APID thereon;

a game device output device in operable communication with said APID data coordinator, configured to output APID data.

2. The game device of claim 1 where said game device input device is configured to receive GBIs having at least one APID thereon.

3. The game device of claim 1 where said game device input device is configured to receive electronic APID data.

4. The game device of claim 1 where said game device input device is configured to receive APID data from a network.

5. The game device of claim 1 where said game device input device is configured to receive any retrievable APID data from a database, where said APID data is correlated with at least one identified APID.

6. The game device of claim 1 where said game device input device is configured to receive retrievable APID data from a database.

7. The game device of claim 1 where said APID data coordinator is configured to collect data from said at least one game and associate said data with an APID.

8. The game device of claim 1 where said APID data coordinator is configured to send APID data correlated with at least one APID and further correlated with at least one of said at least one game to said game device output device.

9. The game device of claim 1 where said game device output device is configured to issue APID data receivable by a player.

10. The game device of claim 9 where said game device output device is further configured to issue GBIs.

11. The game device of claim 1 where said game device output device is configured to output electronic APID data.

12. The game device of claim 1 where said game device output device is configured to output APID data over a network.

13. The game device of claim 1 where said game device output device is configured to output APID data to a database, where said APID data is correlated with at least one APID.

14. The game device of claim 1 where said game device output device is configured to output APID data and an APID to a database independently of each other.

15. The game device of claim 1 where said game device input device and said game device output device are implemented in the same physical device, and further where output of said game device output device may include the return of previously received input.

17. The APID service station of claim 16 where at least one of said at least one APID service station input device is configured to operably receive GBIs.

18. The APID service station of claim 16 where at least one of said at least one APID service station input device is configured to receive electronic APID data.

19. The APID service station of claim 16 where at least one of said at least one APID service station input device is configured to receive APID data over a network.

20. The APID service station of claim 16 where at least one of said at least one APID service station input device is configured to receive any retrievable APID data from a database, where said APID data is correlated with at least one APID.

21. The APID service station of claim 16 where at least one of said at least one APID service station input device is configured to receive retrievable APID data from a database.

22. The APID service station of claim 16 where at least one of said at least one APID service station output device is configured to issue at least one form of APID receivable by a player.

23. The APID service station of claim 16 where at least one of said at least one APID service station output device is configured to issue GBIs further having APID data thereon, receivable by a player.

24. The APID service station of claim 16 where at least one of said at least one APID service station output device is configured to issue electronic APID data.

25. The APID service station of claim 16 where at least one of said at least one APID service station output device is configured to issue APID data over a network.

26. The APID service station of claim 16 where at least one of said at least one APID service station output device is configured to issue electronic data further comprising a request for APID data associated with an APID.

27. The APID service station of claim 16 where at least one of said at least one APID service station output device is configured to issue electronic data further comprising a request for APID data.

28. The APID service station of claim 16 further configured such that said APID data coordinator, upon receiving APID data from at least one of said at least one APID service station input device, sends a natural language translation of said APID data to one of:

said at least one APID service station display, allowing said natural language translation to be visible to a player;

at least one of said at least one APID service station output devices, said natural language translation receivable by a player;

or, both at least one of said at least APID service station display visible to a player and at least one of said at least one APID service station output device receivable by a player.

29. The APID service station of claim 16 further comprising at least one player input device operably disposed thereon.

30. The APID service station of claim 29 where said at least one player input device further comprises a touchscreen display.

31. The APID service station of claim 29 where said APID data coordinator is further configured to consolidate and recombine APID data received from at least one of said at least one APID service station input device, in accordance with any input received via said at least one player input device, allowably resulting in reformulated APID data.

32. The APID service station of claim 31 where at least one of said at least one APID service station output device is further configured to issue APID data, including any reformulated APID data, in one of:

a form receivable by a player;

an electronic form receivable by a database;

an electronic form receivable by another device;

or, in both a form receivable by a player and in an electronic form receivable by a database.

33. The APID service station of claim 16 where said at least one APID service station output device is further configured to issue GBIs having thereon APID data correlated with one of:

a plurality of games;

a plurality of game configurations;

or, a plurality of games and a plurality of game configurations.

34. The APID service station of claim 16 where at least one of said at least one APID service station output device is configured to output APID data to a database.

35. The APID service station of claim 16 where at least one of said at least one APID service station input device and at least one of said at least one APID service station output device are implemented in the same physical device, and further where output of said game device output device may include the return of previously received input.

37. The APID prize station of claim 36 where at least one of said at least one prize station input device is configured to receive at least one form of ITM further having APID data thereon.

38. The APID prize station of claim 37 where at least one of said at least one prize station input device is configured to receive GBIs, said GBIs farther comprising APID data thereon.

39. The APID prize station of claim 36 where at least one of said at least one prize station input device is configured to receive electronic APID data.

40. The APID prize station of claim 36 where at least one of said at least one prize station input device is configured to receive APID data over a network.

41. The APID prize station of claim 36 where at least one of said at least one prize station input device is configured to receive any retrievable APID data from a database, where said APID data is correlated with at least one APID.

42. The APID prize station of claim 36 where at least one of said at least one prize station input device is configured to receive any retrievable APID data from a database.

43. The APID prize station of claim 36 where at least one of said at least one prize station output device is configured to issue at least one form of ITM, said ITM having APID data thereon.

44. The APID prize station of claim 43 where at least one of said at least one prize station output device is configured to issue GBIs, where said GBIs further comprise APID data thereon.

45. The APID prize station of claim 36 where at least one of said at least one prize station output device is configured to issue electronic APID data.

46. The APID prize station of claim 36 where at least one of said at least one prize station output device is configured to issue APID data over a network.

47. The APID prize station of claim 36 where at least one of said at least one prize station output device is configured to issue requests for APID data residing on a database.

48. The APID prize station of claim 47 where said database request further comprises at least one APID, and where said APID data requested is associated with at least one of said at least one APID.

49. The APID prize station of claim 36 further comprising at least one player input device operably disposed thereon.

50. The APID prize station of claim 49 where said at least one player input device further comprises a touchscreen display.

51. The APID prize station of claim 49 where said APID data coordinator is further configured to consolidate and recombine APID data received from at least one of said at least one prize station input device, and further configured to extract any award credit data usable for dispensing prizes contained in said prize station, if any, and further configured to dispense in accordance with any input received via said at least one player input device, allowably resulting in reformulated APID data.

52. The APID prize station of claim 51 where at least one of said at least one prize station output device is further configured to issue APID data, including any reformulated APID data, in one of:

a form receivable by a player;

an electronic form receivable by one of another device or a database;

or, in both a form receivable by a player and in an electronic form receivable by one of another device or a database.

53. The APID prize station of claim 36 where at least one of said at least one prize station input device and at least one of said at least one prize station output device are implemented in the same physical device, and further where output of said prize station output device may include the return of previously received input.

16. An APID service station comprising:

an APID data coordinator operably disposed within said APID service station;

at least one APID service station display visible to a user operably disposed within said APID service station and in communication with said APID data coordinator;

at least one APID service station input device operably disposed within said APID service station, and in communication with said APID data coordinator; and

,

at least one APID service station output device operably disposed within said APID service station and in communication with said APID data coordinator.

36. An APID prize station comprising:

an APID data coordinator operably disposed within said prize station;

at least one prize station display visible to a user and operably disposed within said prize station and in communication with said APID data coordinator;

at least one prize station input device operably disposed within said prize station and in communication with said APID data coordinator; and

,

at least one prize station output device operably disposed within said prize station and in communication with said APID data coordinator.

54. A gaming system comprising:

at least one APID game device configured to allow at least one player to play at least one game, where each of said at least one game device further comprises

an APID game device data coordinator operably disposed within said APID game device and in communication with said at least one game,

at least one APID game device input device in operable communication with said APID game device data coordinator, configured to receive APID data, and,

at least one APID game device output device in operable communication with said APID game device data coordinator, configured to output APID data;

at least one APID service station further comprising

an APID service station data coordinator operably disposed within said APID service station,

at least one APID service station display visible to a user operably disposed within said APID service station and in communication with said APID service station data coordinator,

at least one APID service station input device operably disposed within said APID service station, and in communication with said APID service station data coordinator, and,

at least one APID service station output device operably disposed within said APID service station and in communication with said APID service station data coordinator; and

,

at least one operable APID data exchange mechanism between said at least one APID game device and said at least one APID service station.

55. The gaming system of claim 54 where at least one of said at least one APID service stations is operably e m bedded in an enclosure, said enclosure further containing at least one of said at least one APID game devices.

56. The gaming system of claim 55 where said APID service station data coordinator and said APID game device data coordinator are embodied in the same APID data coordinator.

57. The gaming system of claim 56 where said at least one APID service station display and said at least one APID game device share at least one player-visible display.

58. The gaming system of claim 56 where said at least one APID game device input device and said at least one APID service station input device share a physical device, and where said at least one APID game device output device and said at least one APID service station output device share a physical device.

59. The gaming system of claim 54 where said at least one APID data exchange mechanism further comprises APID data on any media transportable by an individual person.

60. The gaming system of claim 59 where said transportable media further comprises at least one of:

vouchers;

smart cards;

magnetic strip cards;

optical media devices;

magnetic media devices;

IR devices;

passive RF devices; and

, low-power RF devices.

61. The gaming system of claim 54 where said at least one APID gaming device further comprises a plurality of APID gaming devices, and said at least one APID data exchange mechanism further comprises electronic data exchange between said plurality of APID gaming devices.

62. The gaming system of claim 54 where said at least one APID gaming device further comprises a plurality of APID gaming devices, said at least one APID service station further comprises a plurality of APID service stations, and said at least one APID data exchange mechanism comprises a network between said plurality of APID gaming devices and at least one of said plurality of APID service stations.

63. The gaming system of claim 54 where at least one of said at least one APID data exchange mechanism further comprises at least one automated exchange mechanism.

64. The gaming system of claim 63 where said at least one automated exchange mechanism further comprises a network.

65. The gaming system of claim 64 wherein each of said at least one APID gaming device and each of said at least one APID service station has at least one of:

an APID data exchange mechanism comprising a network;

or, an APID data exchange mechanism embodied in medium transportable by a person.

66. The gaming system of claim 64 where said network further comprises a server and a database accessible by said server.

67. The gaming system of claim 66 where said server and said database are operably disposed within one of said at least one APID gaming device, where said APID gaming device is operably connected to said network.

68. The gaming system of claim 66 where said server and said database are operably disposed within one of said at least one APID service station, where said APID service station is operably connected to said network.

69. The game device of claim 66 where at least one of said at least one APID service station having a network APID data exchange mechanism is configured to issue a request for, and receive, any retrievable APID data from said database, where said retrievable APID data is correlated with at least one APID.

70. The gaming system of claim 66 where at least one of said at least one APID service station having a network APID data exchange mechanism is configured to issue requests for APID data and receive APID data from said database.

71. The gaming system of claim 54 where said APID service station further comprises at least one user input device operably disposed therein, and where said APID service station data coordinator is in communication with said at least one user input device.

72. The gaming system of claim 71 where said at least one player input device further comprises a touchscreen operably disposed within said at least one APID service station display.

73. The gaming system of claim 71 where said APID service station is further configured to consolidate and recombine any combination of APID data, savable game state data, and newprom data, where said data is received from at least one of said at least one APID service station input device, and said data is consolidated and recombined in accordance with any input received via said at least one player input device, allowably resulting in reformulated data.

74. The gaming system of claim 73 where said APID service station is further configured to output from at least one of said at least one APID service station output device any combination of APID data, newprom data, and savable game state data, in accordance with said reformulated data.

75. The gaming system of claim 74 where said reformulated data is issued using at least one of said at least one APID service station output device configured to issue at least one GBI retrievable by a player, said GBI having said reformulated data thereon.

76. The gaming system of claim 71 where said APID service station is further configured such that said APID service station data coordinator sends a natural language translation of any APID data associated with an APID, including any data associated with said APID on said database, to one of:

said at least one APID service station display, allowing said natural language translation to be visible to a user;

at least one of said at least one APID service station output devices, said natural language translation receivable by a user;

or, both at least one of said at least APID service station display visible to a user and at least one of said at least one APID service station output device receivable by a user, in accordance with any input from said at least one user input device.

77. The gaming system of claim 54 where at least one of said at least one APID game device further comprises at least one game based on one of:

chance, fixed-pool, combination of skill and chance, or combination of skill and fixed-pool.

78. The gaming system of claim 54 where at least one of said at least one APID gaming device further comprises at least one game further comprising a primary game and a secondary game, where said primary game is based on one of chance or a fixed pool, and said secondary game is invoked by the occurrence of at least one predetermined event in said primary game.

80. The gaming system of claim 79 where at least one of said at least one APID service station is operably embedded in an enclosure, said enclosure further containing at least one of said at least one APID prize station, and where said APID service station data coordinator and said APID prize station data coordinator are embodied in the same APID data coordinator.

81. The gaming system of claim 80 where said at least one APID service station display and said at least one APID prize station share at least one player-visible display.

82. The gaming system of claim 80 where said at least one APID prize station input device and said at least one APID service station input device share a physical device, and where said at least one APID prize station output device and said at least one APID service station output device share a physical device.

83. The gaming system of claim 79 where said at least one APID data exchange mechanism further comprises information in or on a medium transportable by a person.

84. The gaming system of claim 83 where said transportable medium further comprises at least one of:

vouchers;

smart cards;

magnetic strip cards;

optical media devices;

magnetic media devices;

IR devices; and

, low-power RF devices.

85. The gaming system of claim 79 where said at least one APID data exchange mechanism further comprises a plurality of data exchange mechanisms, said plurality of exchange mechanisms comprising at least one medium transportable by a person and at least one automated exchange mechanism.

86. The gaming system of claim 85 where said at least one automated exchange mechanism further comprises a network.

87. The gaming system of claim 86 wherein each of said at least one APID gaming device, each of said at least one APID prize station, and each of said at least one APID service station has at least one of:

an APID data exchange mechanism comprising a network;

or, an APID data exchange mechanism embodied in medium transportable by a person.

88. The gaming system of claim 87 where said network further comprises a server and a database accessible by said server.

89. The gaming system of claim 88 where said server and said database are operably disposed within one of said at least one APID gaming device, where said APID gaming device further has an APID data exchange mechanism comprising a network.

90. The gaming system of claim 88 where said server and said database are operably disposed within one of said at least one APID service station, where said APID service station further comprises an APID data exchange mechanism comprising a network

91. The gaming system of claim 88 where said server and said database are operably disposed within one of said at least one APID prize station, where said APID prize station further comprises an APID data exchange mechanism comprising a network.

92. The gaming system of claim 88 where at least one of said at least one APID prize station data coordinator embodied in an APID prize station having a network APID data exchange mechanism is configured to issue a request for, and receive, any retrievable APID data from said database, where said retrievable APID data is correlated to at least one APID.

93. The gaming system of claim 88 where at least one of said at least one APID prize station having a network APID data exchange mechanism is configured to issue requests for APID data and receive APID data from said database.

94. The gaming system of claim 79 where said APID prize station further comprises at least one user input device operably disposed therein, and where said APID data coordinator is in communication with said at least one user input device.

95. The gaming system of claim 94 where said at least one player input device further comprises a touchscreen operably disposed within said at least one prize station display.

96. The gaming system of claim 94 where said prize station is further configured to consolidate and recombine any combination of newprom data and savable game state data, said data associated with at least one APID, received from at least one of said at least one APID prize station input device, in accordance with any input received via said at least one player input device, allowably resulting in one of award credit data or reformulated award credit data.

97. The gaming system of claim 96 where said APID prize station is further configured to issue prizes in accordance with said one of award credit data or reformulated award credit data, if any, and further configured to issue from at least one of said at least one APID prize station output device any combination of newprom data and savable game state data, in accordance with said one of award credit data or reformulated award credit data, and associated with at least one APID.

98. The gaming system of claim 97 where said one of award credit data or reformulated data is issued as a GBI receivable by a user.

99. The gaming system of claim 94 further configured such that said APID prize station data coordinator, upon receiving APID data from at least one of said at least one APID prize station input device, sends a natural language translation of any award credit data associated with said APID data, including award credit data on said database, to one of:

said at least one prize station display, allowing said natural language translation to be visible to a user;

at least one of said at least one prize station output devices, said natural language translation receivable by a user;

or, both at least one of said at least one prize station display visible to a user and at least one of said at least one prize station output device receivable by a user, in accordance with any input from said at least one user input device.

100. The gaming system of claim 79 where at least one of said at least one APID game device further comprises at least one game based on one of:

chance, fixed-pool, combination of skill and chance, or combination of skill and fixed-pool.

101. The gaming system of claim 79 where at least one of said at least one gaming device further comprises at least one game further comprising a primary game and a secondary game, where said primary game is based on one of chance or a fixed pool, and said secondary game is invoked by the occurrence of at least one predetermined event in said primary game.

79. A gaming system comprising:

at least one APID game device configured to allow at least one player to play at least one game, where said at least one game device further comprises

an APID game device data coordinator operably disposed within said APID game device and in communication with said at least one game,

at least one APID game device input device in operable communication with said APID game device data coordinator, configured to receive APID data, and,

at least one APID game device output device in operable communication with said APID game device data coordinator, configured to output APID data;

at least one APID service station further comprising

an APID service station data coordinator operably disposed within said APID service station,

at least one APID service station display visible operably disposed within said APID service station and in communication with said APID service station data coordinator,

at least one APID service station input device operably disposed within said APID service station, and in communication with said APID service station data coordinator, and,

at least one APID service station output device operably disposed within said APID service station and in communication with said APID service station data coordinator;

at least one APID prize station further comprising

an APID prize station data coordinator operably disposed within said APID prize station,

at least one APID prize station display visible to a user and operably disposed within said APID prize station and in communication with said APID prize station data coordinator,

at least one APID prize station input device operably disposed within said APID prize station and in communication with said APID prize station data coordinator, and,

at least one APID prize station output device operably disposed within said APID prize station and in communication with said APID prize station data coordinator; and

,

at least one APID data exchange mechanism between said at least one APID game device, said at least one APID prize station, and said at least one APID service station.

102. An APID system for use in a gaming environment comprising:

a personal identification sequence generator;

a plurality of personal identification sequences, generated by said personal identification sequence generator, said plurality of personal identification sequences configured to be entered into a device manually by a player;

at least one gaming-related device configured to receive player input and operably connected to a database, said database configured to store a plurality of personal identification sequences generated by said personal identification sequence generator and to establish the validity of personal identification sequences input by a user using said player input, and where said personal identification sequence has no association with an individual player'"'"'s name.

103. The APID system of claim 102 where said at least one gaming-related device further comprises a plurality of gaming devices configured to allow at least one player to play at least one game.

104. The APID system of claim 102 where said at least one gaming-related device further comprises a plurality of gaming devices configured to allow at least one player to play at least one game, and at least one prize station device configured to allow at least one player to input a personal identification sequence and redeem any prizes associated with said personal identification sequence.

105. An APID for use in a gaming environment comprising:

memory device configured to be physically carried by an individual player; and

,

at least one identification indicia, said identification indicia generated by a gaming APID generator, readably disposed within said memory device and having no correlation to an individual player'"'"'s name, and readable by at least one APID input device when operably connected to said memory device.

106. The APID of claim 105 where said memory device comprises a single identification indicia thereon.

107. The APID of claim 106 where said memory device is a voucher.

108. The APID of claim 106 where said memory device is a card with a magnetic strip.

109. The APID of claim 106 where said memory device is a handheld device having an RF interface.

110. The APID of claim 106 where said memory device is a handheld device having an IR interface.

111. The APID system of claim 106 where said memory device further comprises an optical disk, said optical disk further having newprom award data thereon.

112. The APID of claim 105 where said memory device further comprises any combination of game state data and newprom data, and where said memory device is further configured to have data entered, retrieved, and removed.

113. The APID system of claim 112 where said memory device comprises an optical disk.

114. The APID system of claim 112 where said memory device comprises a handheld device having an IR interface.

115. The APID system of claim 112 where said memory device comprises a handheld device having an RF interface.

117. The method of claim 116 further comprising:

outputting said associated game state data in a manner receivable by a player and using the same individually transportable media from which said APID was received.

118. The method of claim 116 further comprising:

saving said associated game state data and said APID in said game device in a manner retrievable by a game operator.

119. The method of claim 117 further comprising:

presenting said APID on said individually transportable media to a plurality of games, and storing additional game state data, if any, on said individually transportable media.

120. The method of claim 117 further comprising:

presenting said individually transportable media having thereon at least an APID to a prize station;

identifying prizes eligible for redemption based on game state data, if any;

selecting and one or more prizes eligible for redemption from said identified prizes, if any;

recording a change in said game state data based on said selected prizes, if any; and

,

returning said individually transportable media.

121. The method of claim 117 further comprising:

presenting said individually transportable media having thereon at least an APID to a representative of a casino;

identifying eligible awards, if any, based on game state data, if any, to said representative of said casino; and

,

communicating to a player what said player is eligible for through said representative of said casino.

122. The method of claim 121 further comprising:

enabling player actions by said representative of said casino, based on said eligible awards.

123. The method of claim 122 where said enabled action includes at least one of:

a meal;

a desert;

a drink;

a room for at least one night;

or, additional game credits.

124. The method of claim 123 further comprising:

presenting said individually transportable media having thereon at least an APID to an input device configured to receive said individually transportable media, where said input device is located near an activity in a casino;

identifying eligibility for said activity based on game state data, if any, associated with said APID;

communicating to a player what said player is eligible to do or to partake in, at said activity;

allowing said player to partake in said eligible activity if said player so chooses; and

,

returning said individually transportable media to said player having thereon game state changed to reflect said players choice of participation in said activity.

125. The method of claim 122 where said activity is a meal at a restaurant, and said individually transportable media received by said player has data changed thereon to reflect usage of said restaurant.

127. The method of claim 126 further comprising:

saving game state data and newprom award data generated during game play, if any, in a manner integrated with any previous game state data and newprom data, if any, and associated with said APID on said database.

128. The method of claim 126 where said individually transportable media further comprises data associated with said APID, the method further comprising, after step four:

retrieving data associated with said APID data on said individually transportable media; and

,

integrating any data retrieved from said database and any data retrieved from said individually transportable media.

130. The method of claim 129 further comprising:

providing additional incentives associated with said APID each time a player uses said APID in a gaming device; and

,

informing said player about the newly awarded incentives.

131. The method of claim 131 where said saving of said use data is carried out on a database operably connected to said gaming devices and operably connected to at least one individually transportable media input device, said individually transportable media input device usable by either casino representatives or a player when said player presents said APID for use with a casino service.

134. The method of claim 132 where said second step further comprises determining incentives based on a newprom award analysis.

116. A method for using APIDs in a game device, said game device configured to receive APIDs using an APID input device operably disposed within the game device, said method comprising:

receiving an APID from an individually transportable media through said APID input device;

associating game state data, if any, with said APID;

saving said associated game state data with said APID.

126. A method for using APIDs on a game device, said game device configured to send and receive information from a database, said information comprising APID data and one of:

game state data, newprom data, or game state and newprom data, and further configured to interact with individually transportable media, said method comprising;

receiving individually transportable media having APID data thereon;

retrieving said APID data;

requesting any data on said database associated with said APID data;

receiving data associated with said APID data, if any;

changing game device configuration in accordance with said data, if any; and

,

allowing play of said configured game device.

129. A method of gathering information on players'"'"' use of gaming devices and casino services, said method comprising:

providing at least one incentive associated with an APID;

issuing said APID to a player;

generating device use data when said APID is presented to a device;

generating casino services use data when said APID is presented in conjunction with the use of casino services;

associating all of said use data with said APID;

saving said APID and associated use data.

132. A method for rewarding anonymous players using APIDs, the method comprising:

identifying gaming devices being used with APIDs; and

,

issuing incentives to a player using an APID based on the use of the gaming

device the player is using.

133. The method of 132 where said second step further comprises:

determining incentives based on APID use, including any combination of time played in the casino, time played on at least one in-use gaming device, and amount spent; and

,

issuing said determined incentives directly to a player at an in-use gaming device.