Business offering content delivery

• US 20020111852A1
• Filed: 01/16/2001
• Published: 08/15/2002
• Est. Priority Date: 01/16/2001
• Status: Abandoned Application

• Current Assignee: International Business Machines Corporation
• Original Assignee: International Business Machines Corporation
• Inventors: Levine, Robyn R.
• Application Number:
  US09/761,121
• Publication Number:
  US 20020111852A1
• Time in Patent Office: Days
• US Class Current: 705/14
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0237 at kiosk
• CPC Class Codes: G06Q 30/0255 based on user history
• CPC Class Codes: G06Q 30/0261 based on user location
• CPC Class Codes: G06Q 30/0267 Wireless devices
• CPC Class Codes: G06Q 30/0271 Personalized advertisement

Abstract

A method and system for optimizing content delivery to a particular user in response to in the moment point of contact determination, retrieved profiled past, and retrieved current actions. Personalized content comprising a web page, opportunity or take action opportunity is delivered to the user.

Claims

1. A method of personalizing content delivery to a user, said method comprising the steps of:

determining in the moment point of contact constraints of said user;

retrieving a profiled past of said user;

retrieving current actions; and

delivering content to said user in response to said constraints of said point of contact, said profiled past and said current actions.

2. The method of claim 1, wherein said step of determining in the moment point of contact comprises the step of determining constraints of a current fingertip touchpoint of said user.

3. The method of claim 2, wherein said touchpoint comprises a cell phone, kiosk, personal digital assistant device, laptop computer, terminal, or desktop computer.

4. The method of claim 1, wherein said point of contact constraints includes a location indication.

5. The method of claim 4, wherein said location indication includes global positioning system coordinates.

6. The method of claim 1, wherein said profiled past includes a demographic profile.

7. The method of claim 6, wherein said demographic profile is assumed.

8. The method of claim 7, wherein said demographic profile is assumed based on anonymous demographic data supplied by a third party.

9. The method of claim 6, wherein said demographic profile is layered.

10. The method of claim 1, wherein said profiled past includes purchased data.

11. The method of claim 10, wherein said purchased data is lifestyle or lifestage views of users based on a baseline parameter.

12. The method of claim 11, wherein said baseline parameter is a block or group.

13. The method of claim 1, wherein said profiled past includes data generated by datamining of navigational and transactional information, or user submitted data, or purchased data, or combinations thereof.

14. The method of claim 1, wherein said current actions includes transactions.

15. The method of claim 14, wherein said transactions includes listings of purchases or payments or returns.

16. The method of claim 1, wherein said current actions includes clickstream data.

17. The method of claim 16, wherein said clickstream data includes page hits, sequence of hits, duration of page views, response to advertisements, transactions, or conversion rates.

18. The method of claim 1, wherein the step of said delivering said content comprises the step of sending a personalized web page to said user.

19. The method of claim 1, wherein said content is an opportunity.

20. The method of claim 1, wherein said content is delivered by converting said point of contact constraints into a take action opportunity.

21. A system for personalizing content delivered to a user, comprising:

means for determining a point of contact device of said user;

means for retrieving a profiled past of said user;

means for retrieving current actions; and

means for delivering content to said user in response to said point of contact device and said profiled past and said current actions.

22. A server having a web site for providing personalized content to a user, comprising:

a computer processor having server software installed for processing a web site having content;

means for determining a point of contact device of said user;

means for retrieving a profiled past of said user;

means for retrieving current actions; and

wherein said server software is adapted for delivering said web site content personalized to said user in response to said point of contact device and said profiled past and said current actions.

23. A computer program product for instructing a processor to provide a web site accessible by a user having a point of contact device, said computer program product comprising:

means for determining said point of contact device of said user;

means for retrieving a profiled past of said user;

means for retrieving current actions; and

wherein said computer program product is adapted for delivering web site content personalized to said user in response to said point of contact device and said profiled past and said current actions.