Business offering content delivery
First Claim
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1. A method of personalizing content delivery to a user, said method comprising the steps of:
- determining in the moment point of contact constraints of said user;
retrieving a profiled past of said user;
retrieving current actions; and
delivering content to said user in response to said constraints of said point of contact, said profiled past and said current actions.
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Abstract
A method and system for optimizing content delivery to a particular user in response to in the moment point of contact determination, retrieved profiled past, and retrieved current actions. Personalized content comprising a web page, opportunity or take action opportunity is delivered to the user.
101 Citations
23 Claims
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1. A method of personalizing content delivery to a user, said method comprising the steps of:
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determining in the moment point of contact constraints of said user;
retrieving a profiled past of said user;
retrieving current actions; and
delivering content to said user in response to said constraints of said point of contact, said profiled past and said current actions. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20)
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21. A system for personalizing content delivered to a user, comprising:
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means for determining a point of contact device of said user;
means for retrieving a profiled past of said user;
means for retrieving current actions; and
means for delivering content to said user in response to said point of contact device and said profiled past and said current actions.
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22. A server having a web site for providing personalized content to a user, comprising:
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a computer processor having server software installed for processing a web site having content;
means for determining a point of contact device of said user;
means for retrieving a profiled past of said user;
means for retrieving current actions; and
wherein said server software is adapted for delivering said web site content personalized to said user in response to said point of contact device and said profiled past and said current actions.
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23. A computer program product for instructing a processor to provide a web site accessible by a user having a point of contact device, said computer program product comprising:
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means for determining said point of contact device of said user;
means for retrieving a profiled past of said user;
means for retrieving current actions; and
wherein said computer program product is adapted for delivering web site content personalized to said user in response to said point of contact device and said profiled past and said current actions.
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Specification