Delivery of time significant advertising
First Claim
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1. A method of delivering content and time significant advertising to a subscriber comprising the steps of:
- determining an attribute of and a time significance for an advertisement;
recalling a previously stored subscriber advertising profile;
comparing said subscriber advertising profile to said attribute;
determining a current time of the subscriber;
comparing said current time to said time significance; and
including said advertisement with the content when said current time matches said time significance and said subscriber advertising profile matches said attribute.
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Abstract
The significance of the time value of advertising as well as its relevance to the individual'"'"'s preferences is utilized to emplace advertising with time significance into a desired publication.
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Citations
16 Claims
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1. A method of delivering content and time significant advertising to a subscriber comprising the steps of:
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determining an attribute of and a time significance for an advertisement;
recalling a previously stored subscriber advertising profile;
comparing said subscriber advertising profile to said attribute;
determining a current time of the subscriber;
comparing said current time to said time significance; and
including said advertisement with the content when said current time matches said time significance and said subscriber advertising profile matches said attribute. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8)
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9. A service provider server that delivers content and time significant advertising to a subscriber from a network, comprising:
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a memory that stores a subscriber advertising profile;
at least one network interface that accesses the network to obtain an advertisement, an attribute of said advertisement, and a time significance for said advertisement;
a clock that generates a current time associated with the subscriber; and
a processor coupled to said memory, said at least one network interface, and said clock and adapted to compare said subscriber advertising profile to said attribute, to compare said current time to said time significance, and to include said advertisement with the content when said current time matches said time significance and when said subscriber advertising profile matches said attribute. - View Dependent Claims (10, 11, 12, 13, 14, 15, 16)
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Specification