Apparatuses, methods, and computer programs for displaying information on signs
First Claim
1. A computerized method of individually selecting which messages to show on each of one or more electronic displays comprising:
- for each of a plurality of messages which are to be shown on said displays, calculating a desired display rate as a function of a desired number of exposures of such messages to be made within a remaining period of time;
selecting which of possible messages to show on an individual display at a given time as a function of the relative values of the desired display rates associated with different messages, so as to favor the selection of messages having a higher desired display rate; and
using information that a given message has been selected to be shown on a given display to update the calculation of the desired display rate for given message by decreasing the number of showings of the given message which are to be made in a remaining period of time associated with the message.
1 Assignment
0 Petitions
Accused Products
Abstract
The number of showings desired for different messages within corresponding remaining time periods is used in selecting which message to show at a given time and/or location. The showings can be on public displays, including vehicle mounted displays. The number of desired exposures remaining for a message can be based on an estimate of the number of people or types of people reached by its prior showings. Such estimates can be based on information derived from sensors near the time and place of the prior showings and/or from less-real-time, previously derived data relating to such times and places. Which message is selected for a given time and/or place can be based on the relative degree to which viewership attributes desired for the showing of different messages match attributes associated with the given time and/or location.
-
Citations
23 Claims
-
1. A computerized method of individually selecting which messages to show on each of one or more electronic displays comprising:
-
for each of a plurality of messages which are to be shown on said displays, calculating a desired display rate as a function of a desired number of exposures of such messages to be made within a remaining period of time;
selecting which of possible messages to show on an individual display at a given time as a function of the relative values of the desired display rates associated with different messages, so as to favor the selection of messages having a higher desired display rate; and
using information that a given message has been selected to be shown on a given display to update the calculation of the desired display rate for given message by decreasing the number of showings of the given message which are to be made in a remaining period of time associated with the message. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 10, 11, 12, 14, 15, 16, 17, 19, 20, 21, 22, 23)
-
-
13. A computerized method of individually selecting which messages to show on each of a one or more electronic display comprising:
-
for each of a plurality of messages which are to be shown on said displays, calculating a desired display rate as a function of a desired number of exposures of such messages to be made to one or more particular types of people within a remaining period of time;
for each of different individual opportunities to show a message on a given display at a given time, determining a corresponding estimate of the number of one or more different types of people available to see a message shown in that display opportunity, said number being determined from a set of three or more possible numerical values;
selecting which of said plurality of messages to show for a given display opportunity as a function of both the estimate of the number of one or more different types of people available to see a message shown for that display opportunity, and the display rates of exposures to one or more different types of people associated with different messages; and
using information that a given message has been selected to be shown for a given display opportunity to update the calculation of the display rate for the given message by decreasing the display rate'"'"'s associated number of exposures to be made to one or more given types of people by the number of those one or more different types of people estimated to be available to see the messages shown during the given display opportunity.
-
-
18. A computerized method of individually selecting which messages to show on each of one or more electronic displays having different physical locations, said method comprising:
-
storing for each of a plurality of messages one or more criteria desired for showings of said message;
obtaining information regarding the values for said criteria associated the opportunity to show a message on a given display at a given time, including obtaining values for one or more of said criteria as a function of physical location of the given display;
calculating a score as a function of the match between the criteria associated with each of said plurality of messages and the values for such criteria associated with said given display opportunity; and
automatically selecting which of said messages to show in a given display opportunity as a function of the relative values of said scores calculated for said messages.
-
Specification