Method and system for targeted content presentation in a communications network
First Claim
1. A method for targeting content to users in a communications network;
- the method comprising the steps of;
determining targeted user characteristics; and
presenting content in accordance with said characteristics.
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Abstract
The present invention relates to a method and system for targeted content presentation in a communications network. In accordance with the present invention, there is provided a method for targeting content to users in a communications network; the method comprising the steps of determining targeted user characteristics and presenting content in accordance with said characteristics. In accordance with the present invention, there is further provided a method for targeted content presentation in a communications network for regularly scheduled content opportunities, the method comprising the steps of: monitoring the programming stream for opportunities and content descriptors; determining the source for alternate content; matching the opportunity to the available content and the viewer characteristics; presenting In one embodiment, the system includes a delivery engine, a matching engine, a combiner, and a micro decision engine (MDE).
191 Citations
15 Claims
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1. A method for targeting content to users in a communications network;
- the method comprising the steps of;
determining targeted user characteristics; and
presenting content in accordance with said characteristics. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 13, 14)
- the method comprising the steps of;
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12. A system for targeting content to users in a communications network comprising:
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means for determining targeted user characteristics; and
means for presenting content in accordance with said characteristics.
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15. A storage medium readable by a computer, the medium encoding a computer process to provide a method for targeted content presentation in a communications network, the computer process comprising:
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a processing portion for determining targeted user characteristics;
and a processing portion for presenting content in accordance with said characteristics.
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Specification