SYSTEM FOR REWARDING VIEWERS OF INTERACTIVE COMMERCIAL ADVERTISEMENTS
First Claim
1. A method for compensating users for responding to advertisements, comprising the steps of:
- storing a plurality of advertisements in a database of a remote computer, each advertisement provided by an advertiser;
establishing electronic communication between said remote computer and a user computer under direct control of a user;
said user setting up an account on said remote computer, including providing demographic information describing said user;
said user selecting one of said advertisements using said user computer;
said remote computer retrieving from said database a question corresponding to said selected one of said advertisements and providing said question to said user;
said user providing to said remote computer an answer in response to said question;
said remote computer retrieving from said database a further question corresponding to said selected one of said advertisements, said further question selected at least in part in response to an answer;
repeating said steps of said remote computer retrieving from said database a question and said user providing to said remote computer an answer until no further questions correspond to said selected one of said advertisements;
crediting said account in response to said user having provided answers in response to questions; and
said remote computer transmitting said answers to said advertiser.
0 Assignments
0 Petitions
Accused Products
Abstract
A system and method for compensating users for responding to advertisements in an interactive manner poses questions for users and dynamically generates further questions in response to users'"'"' answers to previous questions. A user sets up an account on a remote computer that is then credited each time a user has completed the series of questions and answers relating to an advertisement. In setting up the account, the remote computer obtains demographic information from the user, such as the user'"'"'s name, age, gender, place of residence and occupation. The remote computer can generate the questions not only in response to answers to previous questions but also in response to the demographic information. The remote computer provides the advertisers with the users'"'"' answers or with statistical information computed in response to the answers and the user demographics.
-
Citations
4 Claims
-
1. A method for compensating users for responding to advertisements, comprising the steps of:
-
storing a plurality of advertisements in a database of a remote computer, each advertisement provided by an advertiser;
establishing electronic communication between said remote computer and a user computer under direct control of a user;
said user setting up an account on said remote computer, including providing demographic information describing said user;
said user selecting one of said advertisements using said user computer;
said remote computer retrieving from said database a question corresponding to said selected one of said advertisements and providing said question to said user;
said user providing to said remote computer an answer in response to said question;
said remote computer retrieving from said database a further question corresponding to said selected one of said advertisements, said further question selected at least in part in response to an answer;
repeating said steps of said remote computer retrieving from said database a question and said user providing to said remote computer an answer until no further questions correspond to said selected one of said advertisements;
crediting said account in response to said user having provided answers in response to questions; and
said remote computer transmitting said answers to said advertiser.
-
-
2. A method for compensating users for responding to advertisements, comprising the steps of:
-
storing a plurality of advertisements in a database of a remote computer, each advertisement provided by an advertiser;
establishing electronic communication between said remote computer and a user computer under direct control of a user;
said user setting up an account on said remote computer, including providing demographic information describing said user;
said user selecting one of said advertisements using said user computer;
said remote computer retrieving from said database a question corresponding to said selected one of said advertisements and providing said question to said user;
said user providing to said remote computer an answer in response to said question;
said remote computer retrieving from said database a further question corresponding to said selected one of said advertisements, said further question selected at least in part in response to an answer;
repeating said steps of said remote computer retrieving from said database a question and said user providing to said remote computer an answer until no further questions correspond to said selected one of said advertisements;
crediting said account in response to said user having provided answers in response to questions;
said remote computer computing statistical information in response to said demographic information and said answers; and
said remote computer transmitting said statistical information to said advertiser.
-
-
3. A system for compensating users for responding to advertisements, comprising:
-
a plurality of user computers, each under direct control of a user;
a remote computer remote from said user computers and having a database in which is stored a plurality of advertisements, each advertisement provided by an advertiser, said remote computer programmed to include;
means for establishing electronic communication between said remote computer and said user computer;
means for setting up an account on said remote computer in which a user provides demographic information describing said user;
means for said user to select one of said advertisements using said user computer;
means for said remote computer to retrieve from said database a question corresponding to said selected one of said advertisements and for said remote computer to provide said question to said user;
means for said user to provide to said remote computer an answer in response to said question;
means for said remote computer to retrieve from said database a further question corresponding to said selected one of said advertisements, said further question selected at least in part in response to an answer;
means for said remote computer to continue to retrieve from said database a question and said user to continue to provide to said remote computer an answer until no further questions correspond to said selected one of said advertisements;
means for said remote computer to credit said account in response to said user having provided answers in response to questions; and
means for said remote computer to transmit said answers to said advertiser.
-
-
4. A system for compensating users for responding to advertisements, comprising:
-
a plurality of user computers, each under direct control of a user;
a remote computer remote from said user computers and having a database in which is stored a plurality of advertisements, each advertisement provided by an advertiser, said remote computer programmed to include;
means for establishing electronic communication between said remote computer and said user computer;
means for setting up an account on said remote computer in which a user provides demographic information describing said user;
means for said user to select one of said advertisements using said user computer;
means for said remote computer to retrieve from said database a question corresponding to said selected one of said advertisements and for said remote computer to provide said question to said user;
means for said user to provide to said remote computer an answer in response to said question;
means for said remote computer to retrieve from said database a further question corresponding to said selected one of said advertisements, said further question selected at least in part in response to an answer;
means for said remote computer to continue to retrieve from said database a question and said user to continue to provide to said remote computer an answer until no further questions correspond to said selected one of said advertisements;
means for said remote computer to credit said account in response to said user having provided answers in response to questions;
means for said remote computer to compute statistical information in response to said demographic information and said answers; and
means for said remote computer to transmit said statistical information to said advertiser.
-
Specification