Advertising strategy and motivational behavior modification method for weight loss

• US 20020116272A1
• Filed: 04/25/2002
• Published: 08/22/2002
• Est. Priority Date: 10/27/1999
• Status: Abandoned Application

• Current Assignee: ALEXANDER GOEN SZYNALSKI
• Original Assignee: ALEXANDER GOEN SZYNALSKI
• Inventors: Szynalski, Alexander Goen
• Application Number:
  US10/131,868
• Publication Number:
  US 20020116272A1
• Time in Patent Office: Days
• US Class Current: 705/14
• CPC Class Codes: A61K 2300/00 Mixtures or combinations of active ingredients, wherein at least one active ingredient is fully defined in groups A61K31/00 - A61K41/00
• CPC Class Codes: A61K 31/137 Arylalkylamines, e.g. amphetamine, epinephrine, salbutamol, ephedrine or methadone
• CPC Class Codes: A61K 33/24 Heavy metals; Compounds thereof
• CPC Class Codes: A61K 36/23 Apiaceae or Umbelliferae (Carrot family), e.g. dill, chervil, coriander or cumin
• CPC Class Codes: A61K 36/34 Campanulaceae (Bellflower family)
• CPC Class Codes: A61K 36/67 Piperaceae (Pepper family), e.g. Jamaican pepper or kava
• CPC Class Codes: A61K 45/06 Mixtures of active ingredients without chemical characterisation, e.g. antiphlogistics and cardiaca
• CPC Class Codes: G06Q 30/0251 Targeted advertisements

Abstract

A weight control system combining a weight control substance with a live beauty pageant; the weight control substance addresses physical parameters affecting weight control, while the beauty contest addresses psychological parameters affecting performance optimization.

Claims

1. In a method of marketing a weight control substance to a consumer, the improvement comprising advertising participation in a beauty pageant, said pageant comprising an evaluation of said consumer against a plurality of other beauty pageant contestants, said consumer and said other contestants appearing in-person for judging at a beauty pageant location.

2. The method of claim 1, wherein said consumer can participate in said beauty pageant only if said consumer purchases said weight control substance.

3. A method comprising:

a. Offering to a consumer a weight loss substance, and

b. Offering to said consumer the opportunity to participate in a beauty pageant.

4. The method of claim 3, wherein said opportunity to participate in said beauty pageant is contingent on said consumer purchasing said weight loss substance.

5. A weight loss method comprising:

a. providing to a consumer a weight loss substance in an amount effective to control weight; and

b. providing to said consumer a beauty pageant comprising an evaluation of said consumer against a plurality of other contestants, said consumer and said contestants appearing in-person for judging at a beauty pageant location.

6. The method of claim 5, further comprising:

c. preparing a multi-media before survey and a multi-media after survey.

7. The method of claim 6, further comprising:

d. preparing a multi-media in-process survey.

8. The method of claim 6, said multi-media after survey comprising an audio-visual part and an editorial portion.

9. The method of claim 5, further comprising:

c. providing to said contestant an educational component for the conscious mind.

10. A weight loss system comprising:

a. a weight loss substance in an amount effective to control weight; and

b. a beauty pageant comprising an evaluation of a consumer against a plurality of other contestants, said consumer and said other contestants appearing in-person for judging at a beauty pageant location.

11. The system of claim 10, further comprising:

c. a multi-media before survey and a multi-media after survey.

12. The system of claim 11, further comprising:

d. a multi-media in-process survey.

13. The system of claim 12, said multi-media after survey comprising an audio-visual part and an editorial portion.

14. The system of claim 10, further comprising:

c. an educational component for the conscious mind.