Digital radio ad enhancements
First Claim
1. A method for enhancing radio advertisement, comprising:
- detecting a bumpable advertisement including an identifier within a digital radio broadcast;
responsive to detecting the bumpable advertisement within the broadcast, checking stored advertisements within a digital radio tuned to the digital radio broadcast for a stored advertisement having a higher priority than the bumpable advertisement within the broadcast; and
responsive to locating a stored advertisement having a higher priority than the bumpable advertisement within the broadcast, suppressing play of the bumpable advertisement within the broadcast by the digital radio and playing the higher priority stored advertisement in lieu of the bumpable advertisement utilizing the digital radio.
2 Assignments
0 Petitions
Accused Products
Abstract
A digital radio stores advertisements for substitution during a broadcast for a bumpable advertisement within the broadcast. Upon detecting a bumpable advertisement within a predetermined broadcast period, the digital radio checks for higher priority stored advertisements—such as advertisements which were broadcast when the digital radio was not tuned to the station being monitored—and substitutes advertisements according to a priority scheme. Prioritization includes whether the advertisement has been played to the listener at least once during the broadcast period, and may extend to fee-based priority enhancements and tiebreakers or to selection based upon geographic location and/or direction of travel of a vehicle in which the digital radio is located.
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Citations
23 Claims
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1. A method for enhancing radio advertisement, comprising:
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detecting a bumpable advertisement including an identifier within a digital radio broadcast;
responsive to detecting the bumpable advertisement within the broadcast, checking stored advertisements within a digital radio tuned to the digital radio broadcast for a stored advertisement having a higher priority than the bumpable advertisement within the broadcast; and
responsive to locating a stored advertisement having a higher priority than the bumpable advertisement within the broadcast, suppressing play of the bumpable advertisement within the broadcast by the digital radio and playing the higher priority stored advertisement in lieu of the bumpable advertisement utilizing the digital radio. - View Dependent Claims (2, 3, 4, 5, 6, 7)
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8. A system for enhancing radio advertisement, comprising:
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a digital radio selectively tuned to a digital radio broadcast and including a memory;
means for detecting a bumpable advertisement including an identifier within the digital radio broadcast;
means, responsive to detecting the bumpable advertisement within the broadcast, for checking stored advertisements within the memory for a stored advertisement having a higher priority than the bumpable advertisement within the broadcast; and
means, responsive to locating a stored advertisement having a higher priority than the bumpable advertisement within the broadcast, for suppressing play of the bumpable advertisement within the broadcast by the digital radio and playing the higher priority stored advertisement in lieu of the bumpable advertisement utilizing the digital radio. - View Dependent Claims (9, 10, 11, 12, 13, 14, 15, 17, 18, 19, 20, 21, 22, 23)
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16. A computer program product within a computer usable medium for enhancing radio advertisement, comprising:
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instructions for detecting a bumpable advertisement including an identifier within a digital radio broadcast;
instructions, responsive to detecting the bumpable advertisement within the broadcast, for checking stored advertisements within a digital radio tuned to the digital radio broadcast for a stored advertisement having a higher priority than the bumpable advertisement within the broadcast; and
instructions, responsive to locating a stored advertisement having a higher priority than the bumpable advertisement within the broadcast, for suppressing play of the bumpable advertisement within the broadcast by the digital radio and playing the higher priority stored advertisement in lieu of the bumpable advertisement utilizing the digital radio.
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Specification