System and method for operating an awards redemption program

• US 20020120497A1
• Filed: 02/23/2001
• Published: 08/29/2002
• Est. Priority Date: 02/23/2001
• Status: Abandoned Application

• Current Assignee: Maritz Incorporated
• Original Assignee: Maritz Incorporated
• Inventors: King, Crispin J.B.
• Application Number:
  US09/792,450
• Publication Number:
  US 20020120497A1
• Time in Patent Office: Days
• US Class Current: 705/14
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0226 Incentive systems for frequent usage, e.g. frequent flyer miles programs or point systems
• CPC Class Codes: G06Q 30/0236 Incentive or reward received by requiring registration or ID from user
• CPC Class Codes: G06Q 30/0601 Electronic shopping [e-shopping]

Abstract

A system and method for operating an awards redemption program having at least one customer where each customer has at least one participant and the program has award points redeemable for awards. Each customer creates a program profile defining at least one electronic catalog having at least one award selected from a collection of awards. Each participant accesses at least one of the electronic catalogs created by the customer associated with the participant in a language associated with the participant. Each participant requests an award redemption for at least one of the awards of the accessed electronic catalog. Each of the awards has a price in award points inclusive of charges associated with the redeeming participant. The award redemption requests are processed and fulfilled.

Claims

1. A method for operating an awards redemption program having at least one customer, each customer having at least one participant, said program having award points redeemable for awards, said method comprising the steps of:

allowing each customer to create a program profile defining at least one electronic catalog having at least one award selected from a collection of awards;

allowing each participant to access at least one of the electronic catalogs created by the customer associated with the participant in a language associated with the participant;

allowing each participant to request an award redemption for at least one of the awards of the accessed electronic catalog;

processing the award redemption request; and

fulfilling the award redemption request, wherein each of the awards of the accessed electronic catalog has a price in award points inclusive of charges associated with the redeeming participant.

2. The method of claim 1, wherein the charges include taxes, duties, or shipping charges associated with the redeeming participant, and wherein the price reflects the exchange rate associated with the redeeming participant.

3. The method of claim 1, wherein the step of allowing each participant to access includes allowing each participant to access via a network at least one of the electronic catalogs created by the customer associated with the participant in a language associated with the participant.

4. The method of claim 1, wherein at least one of the customers is an international customer having participants in multiple countries, said international customer having a program profile which includes an electronic country catalog for each country identified by the customer, said electronic country catalog having at least one award selected from a collection of awards.

5. The method of claim 1, wherein the program profile includes a communications campaign modifiable by the customer, and wherein the communications campaign is presented to the participants of the customer when the participants access the electronic catalog.

6. The method of claim 5, wherein the program is accessible via a web page, wherein the communications campaign includes graphical elements associated with the web page and presented to the participants of the customer when the participants access the electronic catalog, and wherein the graphical elements are modifiable by the customer.

7. The method of claim 1, further comprising the step of allowing each customer to modify one or more of the following of the previously created program profile:

program duration, participant information, countries for which a specific electronic catalog exists, and awards used in the program.

8. The method of claim 1, wherein the step of allowing each participant to request an award redemption includes the step of allowing each participant to request via a processor an award redemption for at least one of the awards of the accessed electronic catalog.

9. The method of claim 1, wherein the redeeming participant requests an award redemption via a wireless telecommunications device enabled with a wireless application protocol.

10. The method of claim 1, wherein the redeeming participant requests an award redemption via a service support center, wherein the service support center acts on behalf of the participant in redeeming the award points for awards.

11. The method of claim 1, further comprising the step of determining an allocation of award points for each participant.

12. The method of claim 11, wherein the determination is based on rules provided by the customer.

13. The method of claims 1 or 11, further comprising the step of issuing award points to each participant.

14. The method of claim 13, wherein the issuance is based on a determination by the customer of an allocation of award points for each participant.

15. The method of claim 1, further comprising the step of storing account information for each participant wherein the account information includes an amount of award points available to each participant, said account information of a particular participant available for review by the particular participant.

16. The method of claim 1, further comprising the step of storing account information for each participant wherein the account information includes data indicating transactions by each participant, said account information of a particular participant available for review by the particular participant.

17. The method of claim 1, further comprising the step of storing a participant profile associated with each customer wherein the participant profile includes one or more of the following:

the email address of the participant, the programs in which the participant is enrolled, and the shipping address of the participant.

18. The method of claim 1, further comprising the step of allowing each participant to electronically enroll on-line in the program to enable award redemption.

19. The method of claim 18, further comprising the step of confirming participant enrollment via electronic mail.

20. A system for operating an awards redemption program having at least one customer, each customer having at least one participant, said program having award points redeemable for awards, said system comprising:

a creation system for allowing each customer to create a program profile defining at least one electronic catalog having at least one award selected from a collection of awards;

a storage system for allowing each participant to access at least one of the electronic catalogs created by the customer associated with the participant in a language associated with the participant;

a redemption system for allowing each participant to request an award redemption for at least one of the awards of the accessed electronic catalog;

a processing system for processing the award redemption request; and

a fulfillment system for fulfilling the award redemption request, wherein each of the awards of the accessed electronic catalog has a price in award points inclusive of taxes, duties, or shipping charges associated with the redeeming participant, and wherein the price reflects the exchange rate associated with the redeeming participant.

21. The system of claim 20, wherein the redemption system further comprises a service support center, wherein said service support center acts on behalf of the participant in redeeming the award points for awards.

22. The system of claim 20, further comprising an issuance system for issuing award points to each participant.

23. The system of claim 20, further comprising a modification system for modifying the program profile.

24. The system of claim 20, wherein the creation system, the storage system, the redemption system, the processing system, and the fulfillment system operate from one or more of a plurality of countries.

25. The system of claim 20, wherein the participants access the redemption system from one of a plurality of countries.

26. The system of claim 20, further comprising at least one award partner for delivering the requested awards, wherein the fulfillment system determines and authorizes the most cost effective award partner to deliver the requested awards.

27. The system of claim 20, wherein a catalog price of each award in award points to be displayed in the electronic catalogs is calculated by ((RP×

UP)×

BC/LCC+STC)×

AP/BC=P, where RP is a retail price, UP is an uplift percentage, BC/LCC is a billing currency to local cost currency ratio, STC is a shipping and tax cost, AP/BC is an award point to billing currency ratio and P is said catalog price.

28. A system for operating an awards redemption program having at least one customer, each customer having at least one participant, said program having award points redeemable for awards, said system comprising:

means for allowing each customer to create a program profile defining at least one electronic catalog having at least one award selected from a collection of awards;

means for allowing each participant to access at least one of the electronic catalogs created by the customer associated with the participant in a language associated with the participant;

means for allowing each participant to request an award redemption for at least one of the awards of the accessed electronic catalog;

means for processing the award redemption request; and

means for fulfilling the award redemption request, wherein each of the awards of the accessed electronic catalog has a price in award points inclusive of charges associated with the redeeming participant.