Dynamic document context mark-up technique implemented over a computer network
First Claim
1. A method for implementing an information distribution campaign to end users of a data network, the data network including at least one server system associated with a campaign provider, and including at least one client system associated with an end user, the method comprising:
- selecting keywords relating a first information distribution campaign;
generating campaign information files which include the selected keywords;
transmitting the campaign information files to the client system;
selecting, at the client system, using the campaign information, specific context of a first document to be marked up, wherein at least a portion of the first document is displayed on the client system; and
performing, at the client computer system, markup operations on at least a portion of said selected specific context.
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Abstract
A technique is disclosed for generating markup information to be displayed on a client computer system. The client system includes memory configured to store at least one update file which comprises keyword information relating to keywords suitable for markup. In one implementation, the update file is generated at a remote server system and downloaded to the client system. When a new document (e.g. a web page) is displayed on the client system to an end user, selected context associated from the document is analyzed for selected keywords. In a specific implementation, the selected keyword information is provided by an entity other than the end user. Using the selected keyword information, specific context in the document is selected to be marked up. According to a specific embodiment, the selection of the document context to be marked up may be performed at the client system. Markup operations are then implemented at the client system on at least a portion of the selected document context, thereby resulting in marked up document context which has a visual appearance that is different than the appearance of the initial parsed context. Additionally, a pop-up advertisement may be automatically displayed on the client system based upon the identified context in the document. When the user clicks on a portion of the marked up document context, the user may be redirected to a target URL which was not included as part of the initial parsed document context. Alternatively, a pop-up window or layer which includes a plurality of different links may be displayed to the user.
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Citations
43 Claims
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1. A method for implementing an information distribution campaign to end users of a data network, the data network including at least one server system associated with a campaign provider, and including at least one client system associated with an end user, the method comprising:
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selecting keywords relating a first information distribution campaign;
generating campaign information files which include the selected keywords;
transmitting the campaign information files to the client system;
selecting, at the client system, using the campaign information, specific context of a first document to be marked up, wherein at least a portion of the first document is displayed on the client system; and
performing, at the client computer system, markup operations on at least a portion of said selected specific context. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 17, 18, 19, 20, 21, 22, 23, 24, 25, 26, 27, 28, 30, 31, 32, 33, 34, 35, 36, 38, 39, 40, 41, 42, 43)
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16. A system for implementing an information distribution campaign to end users of a data network, the system comprising:
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at least one server system associated with a campaign provider; and
at least one client system associated with an end user;
the server system being configured or designed to allow selection of keywords relating a first information distribution campaign;
the server system being further configured or designed to generate campaign information files which include the selected keywords;
the server system being further configured or designed to transmit the campaign information files to the client system;
the client system being configured or designed to select, using the campaign information, specific context of a first document to be marked up, wherein at least a portion of the first document is displayed on the client system; and
the client system being further configured or designed to perform, markup operations on at least a portion of said selected specific context.
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29. A method for implementing an on-line information distribution to end users of a data network, the data network including at least one server system associated with a campaign provider, and including at least one client system associated with an end user, the method comprising:
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receiving a first portion of information from a first information distributor relating to selected keywords which the first information distributor desires to use in a first information distribution campaign;
receiving a second portion of information from the first information distributor relating to a time period for implementing the first campaign; and
determining an estimated available click inventory for the first information distribution campaign using said first and second portions of information.
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37. A system for implementing an on-line information distribution to end users of a data network, the data network including at least one server system associated with a campaign provider, and including at least one client system associated with an end user, the system comprising:
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at least one processor;
at least one interface configured or designed to provide a communication link to at least one other network device in the data network; and
memory;
the system being configured or designed to receive a first portion of information from a first information distributor relating to selected keywords which the first information distributor desires to use in a first information distribution campaign;
the system being further configured or designed to receive a second portion of information from the first information distributor relating to a time period for implementing the first campaign; and
the system being further configured or designed to determine an estimated available click inventory for the first information distribution campaign using said first and second portions of information.
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Specification