Feature rich advertisments including consumer requests for additional information

• US 20020120507A1
• Filed: 01/10/2002
• Published: 08/29/2002
• Est. Priority Date: 04/04/2000
• Status: Abandoned Application

• Current Assignee: George Chanos
• Original Assignee: George Chanos
• Inventors: Cowles, Jason, Chanos, George, Fisher, Lin
• Application Number:
  US10/043,876
• Publication Number:
  US 20020120507A1
• Time in Patent Office: Days
• US Class Current: 705/14
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0207 Discounts or incentives, e.g. coupons or rebates
• CPC Class Codes: G06Q 30/0273 Determination of fees for advertising

Abstract

According to one embodiment, a feature rich advertisement, such as a banner advertisement, provides consumers with a mechanism for finding, requesting or authorizing the sending of additional information related to the products or services advertised. For example, the advertisement can allow a consumer to request an e-mail including the information pertaining to the advertised products or services. Additionally, the consumer can request e-mail be forwarded to friends or other acquaintances. The consumer can also request additional information be directed toward his or her browser, including, for example, some or all information related to the promotion of the advertisement, additional information on promotional offerings, products or services from the provider of the advertisement, the advertiser, a partnering company of the same, or the like.

Claims

1. A feature rich advertisement to be displayed on a consumer computing device, the feature rich advertisement comprising:

ad space including one or more promotions to be displayed on a consumer computing device; and

at least one request option selectable by a consumer, the request option providing that information associated with the one or more promotions will be delivered via e-mail to an e-mail address entered or confirmed by the consumer.

2. The feature rich advertisement of claim 1, wherein the e-mail address entered comprises one or more e-mail addresses of one or more acquaintances of the consumer.

3. The feature rich advertisement of claim 1, further comprising an additional request option selectable by the consumer, wherein the additional request option provides that at least one window of a browser of the consumer computing device will be redirected to a supplier of the one or more promotions to receive additional information corresponding to the one or more promotions.

4. The feature rich advertisement of claim 1, further comprising an additional request option selectable by the consumer, wherein the additional request option provides that at least one window of a browser of the consumer computing device will be redirected to a provider of the one or more promotions to receive additional information corresponding to at least a supplier of the one or more promotions.

5. The feature rich advertisement of claim 4, wherein the additional information comprises at least one of discounts, new releases, catalogs, and special offers.

6. The feature rich advertisement of claim 1, wherein the at least one request option appears when the consumer activates the advertisement.

7. The feature rich advertisement of claim 6, wherein the activation of the advertisement comprises the consumer mousing-over the ad space.

8. The feature rich advertisement of claim 6, wherein the ad space is at least partially covered by the at least one request option after activation of the advertisement.

9. The feature rich advertisement of claim 6, wherein the ad space and the at least one request option is viewable after activation of the advertisement.

10. The feature rich advertisement of claim 1, further comprising identifying indicia identifying the advertisement as a feature rich advertisement.

11. The feature rich advertisement of claim 10, wherein the identifying indicia comprises an animated object.

12. The feature rich advertisement of claim 10, wherein the identifying indicia comprises a cube-like object.

13. The feature rich advertisement of claim 1, further comprising at least one selection mechanism for selecting the at least one request option.

14. The feature rich advertisement of claim 1, wherein the advertisement comprises a banner advertisement.

16. The method of claim 15, wherein the at least one e-mail address comprises at least one e-mail address of an acquaintance of the consumer.

17. The method of claim 15, further comprising receiving a consumer selected request to redirect the browser to a supplier of the promotional information.

18. The method of claim 15, further comprising:

receiving a consumer selected request to redirect the browser to a provider of the promotional information; and

sending the browser additional information comprising at least one of discounts, new releases, catalogs, and special offers.

19. The method of claim 18, wherein the additional information corresponds to products or services of a supplier of the promotional information.

20. The method of claim 18, wherein the additional information corresponds to products or services of one or more suppliers other than a supplier the promotional information.

15. A method of providing feature rich advertisements having consumer selectable requests allowing a consumer to request that information corresponding to a supplier'"'"'s promotion be delivered to an e-mail address designated by the consumer, the method comprising:

providing a feature rich advertisement including promotional information to a web page loaded into a browser of a consumer computing device;

receiving a consumer selected request for information related to the promotional information, the consumer selected request designating at least one e-mail address; and

sending the information to the at least one e-mail address via e-mail.

21. A method of generating revenue from actions associated with a feature rich advertisement displayed on a consumer computing device, the method comprising:

assessing a transaction fee when a consumer purchases a product from a promotion in an e-mail requested by one of the consumer or an acquaintance of the consumer from a feature rich advertisement displayed on a consumer computing device;

assessing a notification fee when the consumer receives the e-mail; and

assessing a click-through fee when the consumer uses the e-mail to request additional information about the promotion.

22. The method of claim 21, further comprising assessing a placement fee when a web page is loaded including the feature rich advertisement.

23. The method of claim 21, further comprising assessing an origination fee when the consumer makes a purchase from a different supplier than a supplier of the promotion after being directed to the different supplier'"'"'s web page by information found on a web page related to the promotion.