Feature rich advertisments including consumer requests for additional information
First Claim
1. A feature rich advertisement to be displayed on a consumer computing device, the feature rich advertisement comprising:
- ad space including one or more promotions to be displayed on a consumer computing device; and
at least one request option selectable by a consumer, the request option providing that information associated with the one or more promotions will be delivered via e-mail to an e-mail address entered or confirmed by the consumer.
1 Assignment
0 Petitions
Accused Products
Abstract
According to one embodiment, a feature rich advertisement, such as a banner advertisement, provides consumers with a mechanism for finding, requesting or authorizing the sending of additional information related to the products or services advertised. For example, the advertisement can allow a consumer to request an e-mail including the information pertaining to the advertised products or services. Additionally, the consumer can request e-mail be forwarded to friends or other acquaintances. The consumer can also request additional information be directed toward his or her browser, including, for example, some or all information related to the promotion of the advertisement, additional information on promotional offerings, products or services from the provider of the advertisement, the advertiser, a partnering company of the same, or the like.
109 Citations
23 Claims
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1. A feature rich advertisement to be displayed on a consumer computing device, the feature rich advertisement comprising:
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ad space including one or more promotions to be displayed on a consumer computing device; and
at least one request option selectable by a consumer, the request option providing that information associated with the one or more promotions will be delivered via e-mail to an e-mail address entered or confirmed by the consumer. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 16, 17, 18, 19, 20)
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15. A method of providing feature rich advertisements having consumer selectable requests allowing a consumer to request that information corresponding to a supplier'"'"'s promotion be delivered to an e-mail address designated by the consumer, the method comprising:
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providing a feature rich advertisement including promotional information to a web page loaded into a browser of a consumer computing device;
receiving a consumer selected request for information related to the promotional information, the consumer selected request designating at least one e-mail address; and
sending the information to the at least one e-mail address via e-mail.
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21. A method of generating revenue from actions associated with a feature rich advertisement displayed on a consumer computing device, the method comprising:
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assessing a transaction fee when a consumer purchases a product from a promotion in an e-mail requested by one of the consumer or an acquaintance of the consumer from a feature rich advertisement displayed on a consumer computing device;
assessing a notification fee when the consumer receives the e-mail; and
assessing a click-through fee when the consumer uses the e-mail to request additional information about the promotion. - View Dependent Claims (22, 23)
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Specification