Mobile marketing method, mobile marketing system, mobile marketing server, and associated user terminal, analysis terminal, and program
First Claim
1. A mobile marketing method comprises:
- a mobile marketing server, capable of communication with a plurality of mobile user terminals, generating content for distribution to a processing target user terminal of said plurality of user terminals, based on an action log, which includes a positional information of the processing target user terminal and time at which said processing target user terminal existed at said position, and a user attribute of a user of processing target user terminal and distributing said content thus generated to said processing target user terminal.
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Accused Products
Abstract
In a mobile marketing system, a mobile marketing server generates and distributes content that is suitable to a behavior in a user terminal and a user attribute, based on an action log, which includes a positions of a processing target user terminal and times at which the processing target user terminal existed at that position, and an attribute of a user of the processing target user terminal. A distribution log, which includes content IDs of distributed content, identifiers of user terminals to which distribution was made, and times of the distributions is managed, and when a notification occurs from an analysis terminal of a request for analysis, analysis is performed of a change in a behavior of a user at the time of distribution of content having the content ID, based on the managed action log and distribution log.
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Citations
28 Claims
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1. A mobile marketing method comprises:
a mobile marketing server, capable of communication with a plurality of mobile user terminals, generating content for distribution to a processing target user terminal of said plurality of user terminals, based on an action log, which includes a positional information of the processing target user terminal and time at which said processing target user terminal existed at said position, and a user attribute of a user of processing target user terminal and distributing said content thus generated to said processing target user terminal. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 28)
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10. A mobile marketing system comprising a mobile marketing server, capable of communication with a plurality of mobile user terminals, which generates content to be distributed to a processing target user terminal of said plurality of said processing target user terminals, based on an action log, which includes a positional information of the processing target user terminal and time at which said processing target user terminal existed at said position, and a user attribute of a user of processing target user terminal, and distributing said generated content to said processing target user terminal,
wherein said user terminal comprises a display unit, which displays content distributed thereto from said mobile marketing server.
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22. A mobile marketing server comprising:
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a content generation means, which generates content to distribute to a processing target user terminal of a plurality of user terminals with which it can communicate, based on an action log, which includes a positional information of the processing target user terminal and time at which said processing target user terminal existed at said position, and a user attribute of a user of processing target user terminal; and
a means for distributing content generated by said content generation means to said processing target user terminal. - View Dependent Claims (23, 27)
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24. A user terminal comprising:
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means for detecting its own terminal position;
means for notification of a position detected by said position detection means to a mobile marketing server;
means for requesting information which notifies said mobile marketing server of said information request; and
means for receiving information, which receives content sent from said mobile marketing server and displays said content on a display unit.
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25. An analysis terminal comprising:
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an analysis request notification means, which notifies a mobile marketing server of an analysis request; and
an analysis result receiving means, which receives analysis results sent from said mobile marketing server and displays said results on a display unit.
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26. A program for causing a computer for a mobile marketing server to perform processing so as to generate content to be distributed to a processing target user terminal among a plurality of user terminals capable of communication with said computer, based on an action log, which includes a position of said processing target user terminal and a time at which said processing target user terminal existed at said position, and a user attribute of a user of said processing target user terminal, and processing so as to distribute said generated content to said processing target user terminal.
Specification