Program guide system with flip and browse advertisements
First Claim
1. A system in which an interactive television program guide is implemented on user television equipment comprising:
- means for providing a program guide screen with the interactive television program guide that contains video for a given channel; and
means for providing a program listings display region in the program guide screen that contains a program listing for a single channel and an advertisement.
12 Assignments
0 Petitions
Accused Products
Abstract
An interactive television program guide is provided in which advertisements may be displayed in program listings display regions on program guide screens. The program listings display regions may be browse displays or flip displays. The program guide screens contain video for the current channel to which the user is tuned. The program listings display regions containing the advertisements may be overlaid on top of the current channel. Alternatively, the video for the current channel may be provided in a reduced-size video window. The advertisements may contain video. The advertisements may be used to promote television programs and conventional goods and services. Advertisements may be selectable. When a user selects an advertisement, the program guide provides the user with an opportunity to order products or services, request information, set reminders for upcoming programs, view program descriptions, record programs, or take other such actions.
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Citations
60 Claims
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1. A system in which an interactive television program guide is implemented on user television equipment comprising:
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means for providing a program guide screen with the interactive television program guide that contains video for a given channel; and
means for providing a program listings display region in the program guide screen that contains a program listing for a single channel and an advertisement. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23, 24, 26, 27, 28, 29, 30, 31, 32, 33, 34, 35, 36, 37, 38, 39, 40, 41, 42, 43, 44, 45, 46, 47, 48, 50, 51)
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25. A method for using an interactive television program guide implemented on user television equipment comprising the steps of:
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providing a program guide screen with the interactive television program guide that contains video for a given channel; and
providing a program listings display region in the program guide screen that contains a program listing for a single channel and an advertisement.
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49. A system in which an interactive television program guide is implemented on user television equipment comprising:
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means for providing a program guide screen containing a program listings display region; and
means for removing the program listings display region using a special effect.
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52. A method for using an interactive television program guide implemented on user television equipment comprising the steps of:
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providing a program guide screen containing a program listings display region; and
removing the program listings display region using a special effect. - View Dependent Claims (53, 54)
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55. A system in which an interactive television program guide is implemented on user television equipment comprising:
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means for providing a program guide screen with the interactive television program guide that contains a reduced-size video window for a given channel; and
means for providing a program listings display region in the program guide screen that contains a program listing for a single channel. - View Dependent Claims (56, 57, 59, 60)
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58. A method for using an interactive television program guide implemented on user television equipment comprising the steps of:
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providing a program guide screen with the interactive television program guide that contains a reduced-size video window for a given channel; and
providing a program listings display region in the program guide screen that contains a program listing for a single channel.
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Specification