Program guide system with flip and browse advertisements

• US 20020120933A1
• Filed: 04/19/2002
• Published: 08/29/2002
• Est. Priority Date: 04/30/1998
• Status: Active Grant

• Current Assignee: UV Corporation (Adeia Inc.)
• Original Assignee: United Video Properties Incorporated (Adeia Inc.)
• Inventors: Ellis, Michael D., Hassell, Joel G., Reynolds, Steven J., Lemmons, Thomas R., Herrington, W. Benjamin, Thomas, William L., Knudson, Edward B., Knee, Robert A., Allison, Donald W., Carpenter, Kenneth F. Jr., Williamson, Steven C., Marshall, Connie T.
• Granted Patent: US 7,039,935 B2
• Time in Patent Office: Days
• US Class Current: 725/42
• CPC Class Codes: G06F 3/0482 Interaction with lists of selectable items, e.g. menus
• CPC Class Codes: H04N 21/4312 involving specific graphical features, e.g. screen layout, special fonts or colors, blinking icons, highlights or animations
• CPC Class Codes: H04N 21/4316 for displaying supplemental content in a region of the screen, e.g. an advertisement in a separate window
• CPC Class Codes: H04N 21/435 Processing of additional data, e.g. decrypting of additional data, reconstructing software from modules extracted from the transport stream
• CPC Class Codes: H04N 21/47 End-user applications
• CPC Class Codes: H04N 21/478 Supplemental services, e.g. displaying phone caller identification, shopping application
• CPC Class Codes: H04N 21/482 End-user interface for program selection broadcast systems using EPGs H04H60/72
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02
• CPC Class Codes: H04N 5/45 Picture in picture , e.g. displaying simultaneously another television channel in a region of the screen

Abstract

An interactive television program guide is provided in which advertisements may be displayed in program listings display regions on program guide screens. The program listings display regions may be browse displays or flip displays. The program guide screens contain video for the current channel to which the user is tuned. The program listings display regions containing the advertisements may be overlaid on top of the current channel. Alternatively, the video for the current channel may be provided in a reduced-size video window. The advertisements may contain video. The advertisements may be used to promote television programs and conventional goods and services. Advertisements may be selectable. When a user selects an advertisement, the program guide provides the user with an opportunity to order products or services, request information, set reminders for upcoming programs, view program descriptions, record programs, or take other such actions.

Claims

1. A system in which an interactive television program guide is implemented on user television equipment comprising:

means for providing a program guide screen with the interactive television program guide that contains video for a given channel; and

means for providing a program listings display region in the program guide screen that contains a program listing for a single channel and an advertisement.

2. The system defined in claim 1 wherein the means for providing the advertisement further comprises means for providing an advertisement that contains text.

3. The system defined in claim 1 wherein the means for providing the advertisement further comprises means for providing an advertisement that contains graphics.

4. The system defined in claim 1 wherein the means for providing the advertisement further comprises means for providing an advertisement that contains video.

5. The system defined in claim 1 further comprising a set-top box on which the interactive television program guide is implemented.

6. The system defined in claim 1 wherein the advertisement contains video, the system further comprising:

a television distribution facility for distributing television programming to the user television equipment; and

a video server located in the television distribution facility for providing the advertisement to the user television equipment.

7. The system defined in claim 1 wherein the advertisement contains video, the system further comprising:

a television distribution facility for distributing television programming to the user television equipment;

a plurality of network nodes for use in providing the television programming to the user television equipment; and

at least one video server located at one of the network nodes for providing the advertisement containing video to the user television equipment.

8. The system defined in claim 1 wherein the means for providing the advertisement further comprises means for providing a selectable advertisement.

9. The system defined in claim 1 further comprising means for cycling the content of the advertisement.

10. The system defined in claim 1 further comprising:

means for cycling the content of the advertisement; and

means for providing a fade between advertisements as they are cycled.

11. The system defined in claim 1 wherein the program listings display region is a browse display, the system further comprising means for providing the browse display in the program guide screen.

12. The system defined in claim 1 wherein the program listings display region is a browse display, the system further comprising means for providing the browse display in the program guide screen overlaid on the video for the given channel.

13. The system defined in claim 1 wherein the program listings display region containing the program listing and the advertisement is a browse display containing the program listing and the advertisement, the system further comprising:

means for overlaying the browse display on the video for the given channel; and

means for providing a highlight; and

means for navigating the highlight from the program listing to the advertisement.

14. The system defined in claim 1 wherein the program listings display region containing the program listing and the advertisement is a browse display containing the program listing and the advertisement, the system further comprising:

means for overlaying the browse display on the video for the given channel; and

means for providing a highlight;

means for navigating the highlight from the program listing to the advertisement; and

means for changing the program listing in the browse display when the highlight is on the advertisement.

15. The system defined in claim 1 wherein the program listings display region is a flip display, the system further comprising means for providing the flip display in the program guide screen overlaid on the video for the given channel.

16. The system defined in claim 1 further comprising means for providing the video contained in the program guide screen in a reduced-size video window.

17. The system defined in claim 1 further comprising means for providing the video window contained in the program guide screen in a reduced-size video window, wherein the program listings display region is a browse display.

18. The system defined in claim 1 further comprising means for providing the video window contained in the program guide screen in a reduced-size video window, wherein the program listings display region is a flip display.

19. The system defined in claim 1 further comprising means for removing the program listings display region using special effects.

20. The system defined in claim 1 further comprising means for removing the program listings display region using a wipe.

21. The system defined in claim 1 further comprising means for providing the program listings display region with more than one advertisement.

22. The system defined in claim 1 further comprising means for providing a program listing in the program listings display region that is for a different channel than the given channel.

23. The system defined in claim 1 wherein the advertisement is a selectable advertisement promoting a program, the system further comprising means for recording the program when the advertisement is selected.

24. The system defined in claim 1 wherein the advertisement is a selectable advertisement for a product, the system further comprising means for ordering the product when the advertisement is selected.

26. The method defined in claim 25 wherein the step of providing the advertisement further comprises the step of providing an advertisement that contains text.

27. The method defined in claim 25 wherein the step of providing the advertisement further comprises the step of providing an advertisement that contains graphics.

28. The method defined in claim 25 wherein the step of providing the advertisement further comprises the step of providing an advertisement that contains video.

29. The method defined in claim 25 further comprising the step of implementing the interactive television program guide on a set-top box.

30. The method defined in claim 25 wherein the advertisement contains video, the method further comprising the steps of:

distributing television programming to the user television equipment with a television distribution facility; and

providing the advertisement containing video to the user television equipment using a video server located in the television distribution facility

31. The method defined in claim 25 wherein the advertisement contains video, the method further comprising the steps of:

distributing television programming to the user television equipment with a television distribution facility;

providing the television programming to the user television equipment using a plurality of network nodes; and

providing the advertisement containing video to the user television equipment using a video server located at one of the network nodes.

32. The method defined in claim 25 wherein the step of providing the advertisement further comprises the step of providing a selectable advertisement.

33. The method defined in claim 25 further comprising the step of cycling the content of the advertisement.

34. The method defined in claim 25 further comprising the steps of:

cycling the content of the advertisement; and

providing a fade between advertisements as they are cycled.

35. The method defined in claim 25 wherein the program listings display region is a browse display, the method further comprising the step of providing the browse display in the program guide screen.

36. The method defined in claim 25 wherein the program listings display region is a browse display, the method further comprising the step of providing the browse display in the program guide screen overlaid on the video for the given channel.

37. The method defined in claim 25 wherein the program listings display region containing the program listing and the advertisement is a browse display containing the program listing and the advertisement, the method further comprising the steps of:

overlaying the browse display on the video for the given channel; and

providing a highlight; and

providing an opportunity for a user to navigate the highlight from the program listing to the advertisement.

38. The method defined in claim 25 wherein the program listings display region containing the program listing and the advertisement is a browse display containing the program listing and the advertisement, the method further comprising the steps of:

overlaying the browse display on the video for the given channel; and

providing a highlight;

providing an opportunity for a user to navigate the highlight from the program listing to the advertisement; and

providing the user with an opportunity to change the program listing in the browse display when the highlight is on the advertisement.

39. The method defined in claim 25 wherein the program listings display region is a flip display, the method further comprising the step of providing the flip display in the program guide screen overlaid on the video for the given channel.

40. The method defined in claim 25 further comprising the step of providing the video contained in the program guide screen in a reduced-size video window.

41. The method defined in claim 25 further comprising the step of providing the video contained in the program guide screen in a reduced-size video, wherein the program listings display region is a browse display.

42. The method defined in claim 25 further comprising the step of providing the video contained in the program guide screen in a reduced-size video, wherein the program listings display region is a flip display.

43. The method defined in claim 25 further comprising the step of removing the program listings display region using special effects.

44. The method defined in claim 25 further comprising the step of removing the program listings display region using a wipe.

45. The method defined in claim 25 further comprising the step of providing the program listings display region with more than one advertisement.

46. The method defined in claim 25 further comprising the step of providing a program listing in the program listings display region that is for a different channel than the given channel.

47. The method defined in claim 25 wherein the advertisement is a selectable advertisement promoting a program, the method further comprising the step of recording the program when the advertisement is selected.

48. The method defined in claim 25 wherein the advertisement is a selectable advertisement for a product, the method further comprising the step of ordering the product when the advertisement is selected.

50. The system defined in claim 49 wherein the means for removing the program listings display region comprises means for removing the program listings display region using a wipe.

51. The system defined in claim 49 further comprising means for providing the user with an opportunity to select a desired special effect for use in removing the program listings display region.

25. A method for using an interactive television program guide implemented on user television equipment comprising the steps of:

providing a program guide screen with the interactive television program guide that contains video for a given channel; and

providing a program listings display region in the program guide screen that contains a program listing for a single channel and an advertisement.

49. A system in which an interactive television program guide is implemented on user television equipment comprising:

means for providing a program guide screen containing a program listings display region; and

means for removing the program listings display region using a special effect.

52. A method for using an interactive television program guide implemented on user television equipment comprising the steps of:

providing a program guide screen containing a program listings display region; and

removing the program listings display region using a special effect.

53. The method defined in claim 52 wherein the step of removing the program listings display region comprises the step of removing the program listings display region using a wipe.

54. The method defined in claim 52 further comprising the step of providing the user with an opportunity to select a desired special effect for use in removing the program listings display region.

55. A system in which an interactive television program guide is implemented on user television equipment comprising:

means for providing a program guide screen with the interactive television program guide that contains a reduced-size video window for a given channel; and

means for providing a program listings display region in the program guide screen that contains a program listing for a single channel.

56. The system defined in claim 55 wherein the means for providing the program listings display region further comprises means for providing a browse display.

57. The system defined in claim 55 wherein the means for providing the program listings display region further comprises means for providing a flip display.

59. The method defined in claim 58 wherein the step of providing the program listings display region further comprises the step of providing a browse display.

60. The method defined in claim 58 wherein the step of providing the program listings display region further comprises the step of providing a flip display.

58. A method for using an interactive television program guide implemented on user television equipment comprising the steps of:

providing a program guide screen with the interactive television program guide that contains a reduced-size video window for a given channel; and

providing a program listings display region in the program guide screen that contains a program listing for a single channel.