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Systems, methods and computer program products for dynamically inserting content into web documents for display by client devices

  • US 20020123334A1
  • Filed: 03/05/2001
  • Published: 09/05/2002
  • Est. Priority Date: 05/09/2000
  • Status: Abandoned Application
First Claim
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1. A method of dynamically inserting content into a Web document for display by a client device, the method comprising:

  • sending a user request for a Web document from a client device to a first server, via a communications network;

    sending a request from the first server to a second server for content for inclusion within the Web document, wherein a location for the content is identified within the Web document by a markup tag, and wherein a format of the content is specified by the markup tag;

    sending content having a format specified by the markup tag from the second server to the first server; and

    serving the Web document with the content included therewithin at the identified location to the client device.

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