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APPARATUS AND METHOD FOR CREATING A MARKETING INITIATIVE

  • US 20020123922A1
  • Filed: 08/30/1999
  • Published: 09/05/2002
  • Est. Priority Date: 08/30/1999
  • Status: Active Grant
First Claim
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1. A method for creating a marketing initiative comprising the steps, performed by a processor, of:

  • inputting offer parameters for a new initiative, including an initiative time period and an initiative description;

    associating customer selection criteria with the offer parameters;

    determining a likelihood that the new initiative will be effective using stored statistics associated with past initiatives; and

    providing a result indicating the effectiveness of the new initiative.

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