APPARATUS AND METHOD FOR CREATING A MARKETING INITIATIVE
First Claim
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1. A method for creating a marketing initiative comprising the steps, performed by a processor, of:
- inputting offer parameters for a new initiative, including an initiative time period and an initiative description;
associating customer selection criteria with the offer parameters;
determining a likelihood that the new initiative will be effective using stored statistics associated with past initiatives; and
providing a result indicating the effectiveness of the new initiative.
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Abstract
An apparatus and method for creating or presenting marketing initiatives in a sales manager system. A user inputs offer parameters for a new initiative. The offer parameters includes an initiative time period and an initiative description. After the parameters have been entered, customer selection criteria is associated with those parameters. The effectiveness of the new initiative is determined using stored statistics associated with past initiatives, after which, the new initiative is complete and is stored in a database.
12 Citations
24 Claims
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1. A method for creating a marketing initiative comprising the steps, performed by a processor, of:
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inputting offer parameters for a new initiative, including an initiative time period and an initiative description;
associating customer selection criteria with the offer parameters;
determining a likelihood that the new initiative will be effective using stored statistics associated with past initiatives; and
providing a result indicating the effectiveness of the new initiative. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9)
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10. A sales manager system including a sales manager workstation for creating a marketing initiative comprising:
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a sales manager workstation controller including means for entering offer parameters for a new initiative and means for associating customer selection criteria with the offer parameters; and
a trend analysis unit using stored statistics associated with past initiatives to determine a likelihood that the new initiative will be effective, wherein a result is provided indicating the effectiveness of the new initiative. - View Dependent Claims (11, 12, 13, 14, 15, 16, 17, 19, 20)
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18. A sales manager system comprising:
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a sales manager workstation for creating a marketing initiative, said sales manager workstation including a sales manager workstation controller including means for entering offer parameters for a new initiative and means for associating customer selection criteria with the offer parameters, a trend analysis unit using stored statistics associated with past initiatives to determine a likelihood that the new initiative will be effective, and an impact analysis unit for determining an impact of the new initiative on other initiatives stored in a database;
a decision support subsystem (DSS) database connected to the sales manager workstation for storing the new initiative;
a runtime offers subsystem connected to the DSS database for using information from a customer request to determine a most targeted initiative; and
a marketing host connected to the runtime offers subsystem, said marketing host including means for sending customer requests to the runtime offers subsystem.
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21. A method for creating a marketing initiative comprising the steps, performed by a processor, of:
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inputting a set of new initiatives, wherein each initiative includes an initiative time period and an initiative description;
associating customer selection criteria with each new initiative;
determining a likelihood that each new initiative will be effective using stored statistics associated with past initiatives; and
providing a result indicating the effectiveness of each new initiative. - View Dependent Claims (22, 23)
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24. A data processing system for creating a marketing initiative, comprising:
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a memory having program instructions; and
a processor responsive to the program instructions to input offer parameters for a new initiative, including an initiative time period and an initiative description, associate customer selection criteria with the offer parameters, determine a likelihood that the new initiative will be effective using stored statistics associated with past initiatives, and provide a result indicating the effectiveness of the new initiative.
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Specification