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Targeting ads to subscribers based on privacy-protected subscriber profiles

  • US 20020123928A1
  • Filed: 08/10/2001
  • Published: 09/05/2002
  • Est. Priority Date: 01/11/2001
  • Status: Abandoned Application
First Claim
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53. A method for targeting advertisements to subscribers of a television delivery system, wherein the targeted advertisements are presented in advertisement opportunities within television program streams, the method comprising monitoring subscriber interactions with a television;

  • aggregating the monitored subscriber interactions to generate viewing characteristics that identify traits associated with the subscribers but do not identify raw interaction data;

    predicting subscriber traits not related to the subscriber interactions with the television by applying heuristic rules associated with the viewing characteristics;

    creating subscriber profiles by combining at least some subset of the viewing characteristics and the subscriber traits;

    receiving advertisement profiles that identify traits and characteristics of an intended target market of associated advertisements and a minimum correlation threshold;

    correlating the advertisement profiles and the subscriber profiles;

    identifying the subscribers meeting the correlation threshold for each of the associated advertisements as a target group; and

    targeting the associated advertisements to the target groups.

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