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Promotion pricing system and method

  • US 20020123930A1
  • Filed: 11/15/2001
  • Published: 09/05/2002
  • Est. Priority Date: 11/15/2000
  • Status: Active Grant
First Claim
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1. A method for evaluating a promotion scheme for a product, the method comprising the steps of:

  • creating a model of a market for the product;

    collecting historical transaction data related to the product in the market;

    analyzing the historical data and the model to determine a utility of the product without the promotion scheme; and

    estimating the change in utility of the product from the promotion scheme.

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