Method and apparatus for marketing and communicating in the wine/spirits industry
First Claim
1. A method for marketing in the wine/spirits industry, comprising:
- receiving an offer from at least one wine/spirit suppliers to pay for a solicitation to at least one identified consumer of a participating retail wine/spirit establishment for a selected set of products;
communicating a set of possible product offerings from said at least one wine/spirit suppliers to at least one of said participating retailers of wine/spirits, where each said set includes a number of products;
receiving a communication from at least one said participating retailer agreeing to offer a subset of said set of product offerings at a sale price;
analyzing information related to said subset of said set of product offerings with a computer; and
, communicating said information related to said sales of said subset of said set of product offerings to an interested party.
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0 Petitions
Accused Products
Abstract
A method and apparatus for marketing and communicating in the wine/spirits industry. The method of the invention includes the steps of receiving an offer from at least one wine/spirit suppliers to pay for a solicitation to at least one identified consumer of a participating retail wine/spirit establishment for a selected set of products; communicating a set of possible product offerings from the at least one wine/spirit suppliers to at least one of the participating retailers of wine/spirits, where each such set includes a number of products; receiving a communication from at least one such participating retailer agreeing to offer a subset of said set of product offerings at a sale price; analyzing information related to such subset of such set of product offerings with a computer; and, communicating such information related to such sales of such subset of such set of product offerings to an interested party.
216 Citations
13 Claims
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1. A method for marketing in the wine/spirits industry, comprising:
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receiving an offer from at least one wine/spirit suppliers to pay for a solicitation to at least one identified consumer of a participating retail wine/spirit establishment for a selected set of products;
communicating a set of possible product offerings from said at least one wine/spirit suppliers to at least one of said participating retailers of wine/spirits, where each said set includes a number of products;
receiving a communication from at least one said participating retailer agreeing to offer a subset of said set of product offerings at a sale price;
analyzing information related to said subset of said set of product offerings with a computer; and
,communicating said information related to said sales of said subset of said set of product offerings to an interested party. - View Dependent Claims (2, 3, 4, 5)
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6. A method for marketing in the wine/spirits industry, comprising:
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communicating a set of possible product offerings to a channel hub for communication to at least one of said participating retailers of wine/spirits, where each said set includes a number of products;
receiving a communication from said hub that at least one said participating retailer agrees to offer a subset of said set of product offerings at a sale price; and
,analyzing information provided to said hub from said participating retailer related to said subset of said set of product offerings with a computer. - View Dependent Claims (7)
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8. A method for marketing in the wine/spirits industry, comprising:
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receiving a set of possible product offerings from a channel hub intended for at least one participating retailer of wine/spirits, where each said set includes a number of products;
promoting a subset of said set of product offerings to said at least one said participating retailer; and
,receiving a communication from said channel hub that at least one of at least one said participating retailer agrees to offer a subset of said set of product offerings at a sale price; and
,analyzing information provided to said hub from said participating retailer related to said subset of said set of product offerings with a computer. - View Dependent Claims (9)
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10. A method for marketing in the wine/spirits industry, comprising:
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receiving an offer sent by a channel hub for a selected set of products provided by a supplier of wine/spirits;
selecting a subset of said selected set of products to offer for sale to retail consumers at a sale price, where each said subset includes a number of products;
communicating said selected subset of said selected set of products to said channel hub; and
,analyzing information related to said subset of said set of product offerings with a computer. - View Dependent Claims (11, 13)
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12. A method of communication in the wine/spirit industry, comprising transmission of a customized promotional offer created at least in part by a computer, from a channel hub directly to consumers of retail wine/spirit establishments, where said transmission is paid for by a supplier of wine/spirits.
Specification