Systems and methods for coordinating interactive and passive advertisement and merchandising opportunities
First Claim
Patent Images
1. A method for providing access to a passive video product from an interactive application comprising:
- providing a branded selectable option within an interactive application display; and
providing a passive video product associated with the brand in response to a user selecting the option from the interactive application display.
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Accused Products
Abstract
Systems and methods for providing enhanced advertising and merchandising opportunities are described. Advertisements may be provided for passive programming such as television programs, commercials, pay-per-view programs, passive video products, or other suitable passive programming. Interactive advertisements may be provided in interactive applications such as interactive television program guides, web browsers, home shopping applications, operating systems, or other suitable interactive applications.
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Citations
84 Claims
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1. A method for providing access to a passive video product from an interactive application comprising:
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providing a branded selectable option within an interactive application display; and
providing a passive video product associated with the brand in response to a user selecting the option from the interactive application display. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8)
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9. A method for providing advertisements for passive programming within an interactive application implemented at least in part on user equipment comprising:
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providing an advertisement for passive programming in an interactive application display; and
providing the advertised passive programming on the user equipment in response to the user selecting the advertisement from the interactive application display. - View Dependent Claims (10, 11, 12, 13, 14, 15, 16, 17, 19, 20, 21, 22, 23, 24, 26, 27, 28, 30, 31, 32, 33, 34, 35, 36, 38, 39, 40, 41, 42, 43, 44, 45, 47, 48, 49, 50, 51, 52)
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18. A method for providing advertisements within an interactive application implemented at least in part on user equipment comprising:
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providing branded passive programming to the user equipment;
providing a user associated with the user equipment with an opportunity to indicate a desire to access additional information associated with the branded passive programming; and
providing an interactive display on the user equipment in response to the user indicating a desire to access the additional information, wherein the display comprises an advertisement for an advertiser associated with the brand of the branded passive programming.
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25. A method for providing advertisement space to advertisers across television-related products comprising:
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allocating advertisement time for an advertiser on an interactive application and during a passive program; and
providing an advertisement for the advertiser within a display for the interactive product and with the passive program, during the allocated advertisement time.
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29. A system for providing access to a passive video product from an interactive application comprising:
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means for providing a branded selectable option within an interactive application display; and
means for providing a passive video product associated with the brand in response to a user selecting the option from the interactive application display.
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37. A system for providing advertisements for passive programming within an interactive application implemented at least in part on user equipment comprising:
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means for providing an advertisement for passive programming in an interactive application display; and
means for providing the advertised passive programming on the user equipment in response to the user selecting the advertisement from the interactive application display.
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46. A system for providing advertisements within an interactive application running at least in part on user equipment comprising:
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means for providing branded passive programming to the user equipment;
means for providing a user associated with the user equipment with an opportunity to indicate a desire to access additional information associated with the branded passive programming; and
means for providing an interactive display on the user equipment in response to the user indicating a desire to access the additional information, wherein the display comprises an advertisement for an advertiser associated with the brand of the branded passive programming.
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53. A system for providing advertisement space to advertisers across television related-products comprising:
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means for allocating advertisement time for an advertiser on an interactive application and during a passive program; and
means for providing an advertisement for the advertiser within a display for the interactive product and with the passive program, during the allocated advertisement time. - View Dependent Claims (54, 55, 56, 58, 59, 60, 61, 62, 63, 64)
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57. A system for providing access to a passive video product from an interactive application comprising:
user equipment on which an interactive application is at least partly implemented, wherein the interactive application is configured to;
provide a display on the user equipment, wherein the display comprises a branded selectable option; and
provide a passive video product associated with the branded selectable option on the user equipment in response to a user selecting the option.
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65. A system for providing advertisements for passive programming within an interactive application comprising:
user equipment on which an interactive application is at least partly implemented, wherein the interactive application is configured to;
provide a display on the user equipment, wherein the display comprises an advertisement for passive programming; and
provide the passive programming in response to the user selecting the advertisement. - View Dependent Claims (66, 67, 68, 69, 70, 71, 72, 73, 75, 76, 77, 78, 79, 80)
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74. A system for providing advertisements within an interactive application comprising:
user equipment on which an interactive application is at least partly implemented, wherein the interactive application is configured to;
provide a display on the user equipment, wherein the display comprises branded passive programming;
provide a user with an opportunity to indicate a desire to access additional information associated with the branded passive programming; and
provide a display in response to the user indicating a desire to access the additional information, wherein the display comprises an advertisement for an advertiser associated with the brand of the branded passive programming.
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81. A system for providing advertisement time to advertisers across television related products comprising:
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a distribution facility configured to provide passive programming having an advertisement for an advertiser during a given time block; and
user equipment on which an interactive application is at least partly implemented, wherein the interactive application is configured to provide a display comprising an advertisement for the advertiser during the give time block. - View Dependent Claims (82, 83, 84)
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Specification