Marketing system
First Claim
1. A marketing system for communicating with an audience including a targeted individual through a communication system, the marketing system, comprising:
- a processor;
a database accessible by the processor and including data related to the targeted individual and an identifier;
a plurality of audio recordings accessible by the processor;
the processor adapted to present the targeted individual with a resource including an audio component in response to the presentment of the identifier by the targeted individual, the audio component including at least one generic portion and at least one tailored portion, the at least one generic portion including at least one audio recording selected from the plurality of audio recordings and configured to present the audience with a recording containing marketing information and the at least one tailored portion including at least one audio recording selected from the plurality of audio recordings configured based on at least a portion of the data in the database related to the targeted individual.
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Accused Products
Abstract
A marketing system for communicating with an audience including a targeted individual a communication system. The marketing system includes a processor and a database accessible by the processor. The database including data related to the targeted individual and an identifier. In one embodiment the identifier is provided to the targeted individual. In another embodiment the identifier is known by the individual through a prior relationship. The marketing system further includes a plurality of audio recordings accessible by the processor. The processor is adapted to present the targeted individual with a resource including an audio component in response to the presentment of the identifier by the targeted individual. The audio component of the resource includes a selection of the audio recordings selected from the plurality of audio recordings. The audio recordings a generic portion and a tailored portion. The generic portion includes marketing information which is configured for the audience. The tailored portion is configured based on at least a portion of the data in the database related to the targeted individual.
22 Citations
38 Claims
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1. A marketing system for communicating with an audience including a targeted individual through a communication system, the marketing system, comprising:
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a processor;
a database accessible by the processor and including data related to the targeted individual and an identifier;
a plurality of audio recordings accessible by the processor;
the processor adapted to present the targeted individual with a resource including an audio component in response to the presentment of the identifier by the targeted individual, the audio component including at least one generic portion and at least one tailored portion, the at least one generic portion including at least one audio recording selected from the plurality of audio recordings and configured to present the audience with a recording containing marketing information and the at least one tailored portion including at least one audio recording selected from the plurality of audio recordings configured based on at least a portion of the data in the database related to the targeted individual. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 13, 14, 15, 16, 17, 18, 19, 20)
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12. A marketing system for communicating with a targeted individual, the marketing system, comprising:
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a processor;
a database accessible by the processor and including data related to the targeted individual; and
a resource including an address and an input;
the processor adapted to present the targeted individual with a first media, the first media including the address of the resource and at least a first portion of the data in the database related to the targeted individual, the first portion including an identifier; and
the processor adapted to selectively present the targeted individual with a second media in response to the presentment of the identifier to the input of the resource, the second media including an audio message having at least one generic portion and at least one tailored portion, the at least one tailored portion configured based on at least a second portion of the data in the database related to the targeted individual.
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21. A method for marketing to a targeted individual, the method comprising the steps of:
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storing data related to the targeted individual;
providing the targeted individual with a first media including an address and an identifier;
receiving from the targeted individual the identifier;
providing the targeted individual with a second media, the second media including an audio message having at least one generic portion and at least one tailored portion, the at least one tailored portion configured based on the data related to the targeted individual. - View Dependent Claims (22, 23, 24, 25, 26, 28, 29, 30, 31)
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27. A marketing system for communicating with a targeted individual, the marketing system, comprising:
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a processor;
a database accessible by the processor including data related to the targeted individual and an identifier;
a resource including an input; and
the processor adapted to present the targeted individual with a media, the media including a visual component and an audio component, the audio component having at least one generic portion configured to present the audience with marketing information and at least one tailored portion, the at least one tailored portion configured based on at least a portion of the data in the database related to the targeted individual.
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32. A marketing system for communicating with an audience of targeted individuals, including a first targeted individual and a second targeted individual, the marketing system comprising:
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a processor connected to a communication system; and
a database accessible by the processor including data related to the first targeted individual and a first identifier and data related to the second targeted individual and a second identifier; and
a resource including an input;
the processor adapted to present the first targeted individual with a media configured for the first targeted individual, the media including an audio component, the audio component having an at least one generic portion configured to present the audience with marketing information and an at least one tailored portion, the at least one tailored portion configured based on at least a portion of the data in the database related to the first targeted individual; and
the processor further adapted to present the second targeted individual with a media configured for the second targeted individual, the media including an audio component, the audio component having an at least one generic portion configured to present the audience with marketing information and an at least one tailored portion, the at least one tailored portion configured based on at least a portion of the data in the database related to the second targeted individual. - View Dependent Claims (33, 34, 35, 37, 38)
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36. A method for marketing to a targeted individual, the method comprising the steps of:
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storing data related to the targeted individual including an identifier;
receiving from the targeted individual the identifier;
verifying the identifier by comparing the identifier to a database containing a plurality of known identifiers;
providing the targeted individual with a resource, the resource including a visual component and an audio message having at least one generic portion configured to present the targeted individual with marketing information and at least one tailored portion, the at least one tailored portion configured based on a portion of data stored in the database and related to the targeted individual.
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Specification