System for conducting user-specific promotional campaigns using multiple communications device platforms
First Claim
1. A method for conducting a user-specific promotional campaign using a mobile communications device, said method comprising the steps of:
- (a) selecting a display format appropriate for a technology platform of a mobile communications device;
(b) selecting promotional information targeted to a user of the mobile communications device; and
(c) providing said promotional information to the mobile communications device for display by the mobile communications device in said appropriate display format.
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Accused Products
Abstract
A system for conducting promotional campaigns for multiple types of electronic communications devices. The promotional campaigns may include advertising and marketing campaigns involving the use of one or more of surveys, interactive games, contests, sweepstakes, location-based promotions, and tie-ins with brick-and-mortar outlets. The invention provides a process for (1) creating a promotional campaign, (2) simultaneously publishing the promotional campaign to users via a plurality of types of electronic communications devices, and (3) making the results of the promotional campaign available to the creator of the promotional campaign via communications devices of the creator'"'"'s choice. Users of the system select the types of advertising and marketing campaigns in which they would be interested in participating. User-provided demographic, location, user preferences, device permissions settings and other user profile information enables creators of promotional campaigns to precisely direct those campaigns to receptive audiences and precisely monitor the success of those campaigns.
669 Citations
83 Claims
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1. A method for conducting a user-specific promotional campaign using a mobile communications device, said method comprising the steps of:
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(a) selecting a display format appropriate for a technology platform of a mobile communications device;
(b) selecting promotional information targeted to a user of the mobile communications device; and
(c) providing said promotional information to the mobile communications device for display by the mobile communications device in said appropriate display format. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10)
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11. A system for conducting a user-specific promotional campaign using a mobile communications device comprising:
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a mobile communications device;
a database containing (1) display format information appropriate for a technology platform of said mobile communications device, and (2) promotional information targeted to a user of said mobile communications device; and
a server for providing communication between said database and said mobile communications device such that said mobile communications device displays said promotional information in a display format appropriate for the technology platform of said mobile communications device. - View Dependent Claims (12, 13, 14, 15, 16, 17, 18, 19, 20)
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21. A database for use in a system for conducting a user-specific promotional campaign using a mobile communications device, said database comprising:
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first storage means containing display format information appropriate for a technology platform of a mobile communications device; and
second storage means containing promotional information targeted to a user of the mobile communications device, said promotional information being displayable by the mobile communications device in a display format appropriate for the technology platform of the mobile communications device. - View Dependent Claims (22, 23, 24, 25, 26, 27, 28, 29, 30)
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31. A method for conducting an electronic promotional campaign, said method comprising the steps of:
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creating an electronic promotional campaign;
sending said campaign to a plurality of users having different types of electronic communications devices; and
accessing user data generated in response to said campaign using at least one type of electronic communications device. - View Dependent Claims (32, 33, 34, 35, 36, 37, 38, 39, 40, 41, 42, 43, 44, 46, 47, 48, 49, 50, 51, 52, 53, 54, 55, 56, 57, 58, 59, 60, 61, 62)
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45. A method for conducting an electronic promotional campaign, said method comprising the steps of:
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(a) creating a promotional campaign and placing said campaign into a first database as input data;
(b) wrapping each element of said input data with markup language tags defined in a schema to provide a collection of data in a markup language-wrapped document;
(c) publishing said markup language-wrapped document, wherein said input data is in the form of a collection of markup language-wrapped data, by parsing said markup language-wrapped data against said schema;
(d) sending said parsed, markup language-wrapped data in output defined style sheets to a plurality of types of communications devices via suitable communications networks;
(e) receiving user response data in a second database via suitable communications networks; and
(f) publishing said received user response data by wrapping said received user response data in a desired markup language document.
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63. Apparatus for conducting an electronic promotional campaign, said apparatus comprising:
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a first database for storing an electronic promotional campaign comprised of campaign input data;
a publishing engine for sending said campaign to a plurality of users having different types of electronic communications devices via suitable communications networks; and
a second database for receiving user response data from said electronic communications devices via suitable communications networks, wherein said publishing engine further publishes said user response data for access by at least one type of electronic communications device. - View Dependent Claims (64, 65, 66, 67, 68, 69, 70, 71, 72, 73, 74, 75, 76, 77, 78, 80, 81)
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79. A computer-readable medium embodying code segments for conducting an electronic promotional campaign, the code segments comprising:
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a first co de segment for enabling creation of an electronic promotional campaign;
a second code segment for sending the campaign to a plurality of users having different types of electronic communications devices; and
a third code segment for enabling access to user data generated in response to said campaign using at least one type of electronic communications device.
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82. A method for conducting an electronic promotional campaign, said method comprising the steps of:
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receiving a user response to an interactive stimulus provided in said campaign;
recording said response;
analyzing said response; and
determining a subsequent interactive stimulus to be served to a user based on said analyzed response.
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83. A method for conducting an electronic promotional campaign, said method comprising the steps of:
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selecting, by an advertising client, an electronic promotional campaign for display on a plurality of electronic communications devices supported by a plurality of technology platforms;
implementing the selected campaign; and
monitoring the implemented campaign.
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Specification