Serving content to a client

• US 20020129063A1
• Filed: 03/09/2001
• Published: 09/12/2002
• Est. Priority Date: 03/09/2001
• Status: Active Grant

• Current Assignee: I/P Engine, Inc. (XpresSpa Group, Inc. (f/k/a FORM Holdings Corp.))
• Original Assignee: Lycos Incorporated (Brightcom Group Ltd.)
• Inventors: Kosak, Donald M., Witbrock, Michael J.
• Granted Patent: US 7,228,493 B2
• Time in Patent Office: Days
• US Class Current: 715/513
• CPC Class Codes: G06F 16/958 Organisation or management of web site content, e.g. publishing, maintaining pages or automatic linking

Abstract

A method includes scanning content of a web page in which a web component is to be inserted, inferring a profile from the scanned content and serving the web component in the web page according to the profile.

Claims

1. A computer-implemented method comprising:

scanning content of a source page expressed in a mark-up language in which a component is to be inserted;

inferring a profile from the scanned content; and

generating a finished page that includes the content component adapted according to the profile.

2. The method of claim 1 wherein the mark-up language is HyperText Markup Language (HTML).

3. The method of claim 1 wherein the content comprises contextual material including topical, geographical, temporal and semantic characteristics.

4. The method of claim 1 wherein the component comprises syndicated services including message boards, chat rooms, file exchanges, link exchanges, E-commerce and auctions.

5. The method of claim 1 wherein the component comprises syndicated content including news feeds, weather information, stock information, road maps, pictures, video, audio and text.

6. The method of claim 1 wherein the profile comprises:

a format of the scanned content; and

a topic of the scanned topic.

7. The method of claim 1 wherein the component comprises embedded elements.

8. The method of claim 7 wherein the embedded elements comprise in-situ syndicated textual or multimedia material shown within a context of the web page.

9. The method of claim 1 wherein generating comprises script insertion.

10. The method of claim 1 wherein generating comprises inserting frames.

11. The method of claim 1 wherein generating comprises inserting interior frames (iframes).

12. The method of claim 1 wherein generating comprises inserting layers.

13. The method of claim 1 wherein generating comprises inserting applets.

14. The method of claim 1 wherein generating comprises inserting active-x controls.

15. The method of claim 1 wherein generating comprises inserting plugins.

16. The method of claim 1 wherein generating comprises inserting Java code.

17. The method of claim 7 wherein the embedded elements comprise standalone elements.

18. The method of claim 17 wherein the standalone elements comprise syndicated textual or multimedia material shown within its own context in a browser window, dialog window and pop-up window.

19. The method of claim 1 wherein scanning comprises:

analyzing a site format of the content;

analyzing a site content of the content; and

saving the site format and the site content as the profile.

20. The method of claim 19 wherein the profile is utilized as a filter.

21. The method of claim 20 wherein serving comprises utilizing the profile in real-time each time a component is displayed to a user.

22. The method of claim 20 wherein serving comprises:

checking the web page for updates; and

updating the profile in response to checking.

23. The method of claim 22 wherein checking comprises comparing expiry information, last modified dates, CRCs or MD5s.

25. The computer program of claim 24 wherein the web page and the component comprise HyperText Markup Language (HTML).

26. The computer program of claim 24 wherein the content wherein content comprises contextual material including topical, geographical, temporal and semantic characteristics.

27. The computer program of claim 24 wherein the component comprises syndicated services including message boards, chat rooms, file exchanges, link exchanges, E-commerce and auctions.

28. The computer program of claim 24 wherein the component comprises syndicated content including news feeds, weather information, stock information, road maps, pictures, video, audio and text.

24. A computer program stored on a computer readable-medium, the computer program comprising instructions that cause a computer to:

scan content of a web page in which a web component is to be inserted;

generate a profile from the scanned content; and

serve the web component in the web page according to the profile.

29. An apparatus comprising:

a memory that stores executable instructions; and

a processor that executes the instructions to;

scan content of a web page in which a web component is to be inserted;

generate a profile from the scanned content;

store the profile;

serve the web component in the web page according to the profile;

update the profile; and

update the web component.