Method and system for delivering technology agnostic rich media content within an email, banner ad, and Web page

• US 20020129089A1
• Filed: 02/25/2002
• Published: 09/12/2002
• Est. Priority Date: 02/23/2001
• Status: Active Grant

• Current Assignee: Distributed Media Solutions, LLC (IP Investments Group LLC)
• Original Assignee: Vendaria, Inc.
• Inventors: DeWitt, Josiah, Hegde, Kiran Venkatesh, Krause, Eric Kane, Wyand, Stephen M., Young, Brian David, Kind, Jason Matthew Walter, McGrath, Raymond Edward III
• Granted Patent: US 8,046,672 B2
• Time in Patent Office: Days
• US Class Current: 709/200
• CPC Class Codes: H04L 67/303 Terminal profiles
• CPC Class Codes: H04L 67/564 Enhancement of application control based on intercepted application data
• CPC Class Codes: H04L 69/329 in the application layer [OSI layer 7]
• CPC Class Codes: H04L 9/40 Network security protocols

Abstract

The present invention plays rich media presentations included in an email, banner ad, and web page. Rich media presentations may be automatically played within an email, banner ad, and web page. When a video banner (Vbanner), video email (Vmail), or video page (Vpage) is included in a requested page, the requesting device receives the necessary rich media presentations, including a virtual player, presentation packages, and media packages, necessary to play the presentation. When the banner ad is downloaded, the rich media presentation begins to automatically play within the page on supported devices. Many options may be set controlling the operation of the Vbanner, Vmail and Vpage. A virtual player is created that includes code to play media files. A presentation package is created that sets the presentation attributes for the multimedia experience. A media package is created that instructs the virtual player what multimedia content to play.

Claims

1. A method for automatically playing rich media presentations within an email, a banner ad, and a page, comprising:

detecting attributes relating to a device that is coupled to a network;

generating the rich media presentation;

providing the rich media presentation to the device; and

automatically playing the rich media presentation.

2. The method of claim 1, further comprising determining when a rich media presentation is contained within the email, the banner ad, and the page.

3. The method of claim 2, further comprising determining when the device supports playing the rich media presentation, and when, optimizing the rich media presentation for the device based on the detected attributes;

otherwise, providing the device with a link to the rich media presentation.

4. The method of claim 3, wherein when the rich media presentation is within the banner ad, further comprises making the banner ad selectable by the device;

and performing an action when the banner ad is selected.

5. The method of claim 3, further comprising providing a client the ability to modify characteristics associated with the rich media presentation.

6. The method of claim 5, wherein providing the rich media presentation to the device, further comprises utilizing an ad serving engine.

7. The method of claim 5, wherein providing the rich media presentation to the device, further comprises using an email serving engine.

8. The method of claim 5, further comprising delivering an image to the device that is displayed on the device at a location relating to the rich media presentation.

9. The method of claim 5, wherein generating the rich media presentation for the device, further comprises:

generating a virtual player optimized for the device;

generating a presentation package optimized for the device; and

generating the media package for the device.

10. A modulated data signal embodied in a carrier wave and representing computer executable instructions for providing a rich media presentation within an email, a banner ad, and a page to a device over a network, comprising:

determining when the rich media presentation is contained within the email, the banner ad, and the page;

detecting attributes relating to a device that is coupled to a network;

generating the rich media presentation;

providing the rich media presentation to the device; and

automatically playing the rich media presentation.

11. The modulated data signal of claim 10, further comprising determining when the device supports playing the rich media presentation, and when, optimizing the rich media presentation for the device based on the detected attributes;

otherwise, providing the device with a link to the rich media presentation.

12. The modulated data signal of claim 11, wherein when the rich media presentation is within the banner ad, further comprises making the banner ad selectable by the device;

and performing an action when the banner ad is selected.

13. The modulated data signal of claim 12, wherein providing the rich media presentation to the device, further comprises utilizing an ad serving engine.

14. The modulated data signal of claim 12, wherein providing the rich media presentation to the device, further comprises using an email serving engine.

15. The modulated data signal of claim 12, further comprising delivering an image to the device that is displayed on the device at a location relating to the rich media presentation.

17. The system of claim 16, wherein the rich media presentation application actions further comprises determining when the device supports playing the rich media presentation, and when, optimizing the rich media presentation for the device based on the detected attributes;

otherwise, providing the device with a link to the rich media presentation.

18. The system of claim 17, wherein when the rich media presentation is within the banner ad, further comprises making the banner ad selectable by the device;

and performing an action when the banner ad is selected.

19. The system of claim 17, wherein providing the rich media presentation to the device, further comprises utilizing an ad serving engine.

20. The system of claim 17, wherein providing the rich media presentation to the device, further comprises using an email serving engine.

21. The system of claim 17, further comprising delivering an image to the device that is displayed on the device at a location relating to the rich media presentation.

16. A system for providing a rich media presentation within an email, a banner ad, and a page to a device over a network, comprising:

(a) a processor and a computer-readable medium;

(b) an operating environment stored on the computer-readable medium and executing on the processor;

(c) a communication connection device operating under the control of the operating environment;

(d) a rich media presentation application operating under the control of the operating environment and operative to perform actions, including;

determining when the rich media presentation is contained within the email, the banner ad, and the page;

detecting attributes relating to a device that is coupled to a network;

generating the rich media presentation;

providing the rich media presentation to the device; and

automatically playing the rich media presentation.

22. A method for automatically playing rich media presentations within an email, a banner ad, and a page, comprising:

a means for determining when the rich media presentation is within the email, the banner ad, and the page;

a means for detecting attributes relating to a device that is coupled to a network;

a means for generating the rich media presentation;

a means for providing the rich media presentation to the device; and

a means for automatically playing the rich media presentation.