Profiling and identification of television viewers
First Claim
1. A method for profiling a plurality of identities of a television viewing audience based on the interactivity of the identities with a television, the method comprising:
- monitoring user interactions with the television;
filtering the user interactions into at least one interaction category;
processing each of the at least one interaction categories in order to create at least one category profile for each associated category, wherein each of the at least one category profiles identify attributes about the user for that category of interaction; and
generating an interaction profile by combining all of the category profiles.
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Accused Products
Abstract
Profiling a television viewer by monitoring and processing, locally at a television viewing environment, the viewer'"'"'s interactivity (e.g., via a remote control unit) with the television viewing environment. Generating one or more profiles for each viewer based on one or more of the multitude of interactions of each viewer and on, in general, the viewing habits and preferences of the viewer. Automatically and reliably, detecting or inferring at a particular time, which specific individual or individuals, are actually interacting with the TV in household comprising more than one individual. Such viewer identification and profile generation can be used to facilitate the delivery of targeted content, including targeted advertising.
677 Citations
126 Claims
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1. A method for profiling a plurality of identities of a television viewing audience based on the interactivity of the identities with a television, the method comprising:
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monitoring user interactions with the television;
filtering the user interactions into at least one interaction category;
processing each of the at least one interaction categories in order to create at least one category profile for each associated category, wherein each of the at least one category profiles identify attributes about the user for that category of interaction; and
generating an interaction profile by combining all of the category profiles. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23, 24, 25, 26, 27, 28, 29, 30, 31, 32, 33, 34, 35, 36, 37, 38, 39, 40, 41, 42, 43, 44, 45, 46, 47, 48, 49, 50, 51, 52, 53, 54, 55, 56, 57, 58, 59, 60)
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61. A system for profiling a plurality of identities of a television viewing audience based on the interactivity of the identities with a television, the system comprising:
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means for monitoring user interactions with the television;
means for filtering the user interactions into at least one interaction category;
means for processing each of the at least one interaction categories in order to create at least one category profile for each associated category, wherein each of the at least one category profiles identify attributes about the user for that category of interaction; and
means for generating an interaction profile by combining all of the category profiles. - View Dependent Claims (62, 63, 64, 65)
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66. A method of generating a profile for an entity interacting with a television based on one or more interactions of the entity with the television, the method comprising:
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monitoring interactivity of the entity with the television;
retrieving data associated with at least some subset of the interactivity;
organizing the interactivity into interactivity categories based at least in part on the retrieved data; and
generating the profile based at least in part on the interactivity categories. - View Dependent Claims (67, 68, 69, 70, 71, 72, 73, 74, 75, 76, 77, 78, 79, 80, 81, 82)
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83. A system for generating a profile for an entity interacting with a television based on one or more interactions of the entity with the television, the system comprising:
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means for monitoring interactivity of the entity with the television;
means for retrieving data associated with at least some subset of the interactivity;
means for organizing the interactivity into interactivity categories based at least in part on the retrieved data; and
means for generating the profile based at least in part on the interactivity categories. - View Dependent Claims (84, 85)
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86. A method of identifying which subscriber from a plurality of potential subscribers is interacting with a television, wherein an actual identity of the subscriber is not required as the subscriber is identified by specific interactivity traits and the subscriber may be a single user or a plurality of users, the method comprising:
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monitoring interactivity with the television;
generating a session profile based on the interactivity;
comparing the session profile with one or more stored signature profiles, wherein each signature profile is associated with a particular user or group of users; and
identifying the user or group of users interacting with the television based on said comparing. - View Dependent Claims (87, 88, 89, 90, 91, 92, 93, 94, 95, 96, 97, 98, 99, 100, 101, 102, 103)
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104. A system for identifying which subscriber from a plurality of potential subscribers is interacting with a television, wherein an actual identity of the subscriber is not required as the subscriber is identified by specific interactivity traits and the subscriber may be a single user or a plurality of users, the system comprising:
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means for monitoring interactivity with the television;
means for generating a session profile based on the interactivity;
means for comparing the session profile with one or more stored signature profiles, wherein each signature profile is associated with a particular user or group of users; and
means for identifying the user or group of users interacting with the television based on said comparing. - View Dependent Claims (105, 106)
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107. A device for determining traits associated with an entity interacting with the television, the device comprising:
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a network interface for receiving program content from a television delivery network;
a user interface for interacting with the entity;
an event queue for capturing interactions with the entity; and
a profile engine for generating a session profile based on the interactions captured in the event queue. - View Dependent Claims (108, 109, 110, 111, 112, 113, 114, 115, 116, 117, 118, 119, 120, 121, 122, 123, 124, 125, 126)
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Specification