Viewing information collection system and method using data braodcasting, and broadcast receiver, viewing information server, shop terminal, and advertiser terminal used therein
First Claim
1. A viewing information collection system utilizing a broadcast environment in which a value added service is provided through data broadcasting, said system comprising:
- a broadcast facility operable to generate program data composed of video information and audio information of a broadcast program, and program additional information associated with the broadcast program, and using data broadcasting, broadcast the program additional information together with the program data;
a broadcast receiver which is provided plurally and operable to receive said program data and said program additional information of the program, according to a viewer'"'"'s selection, and automatically generate and transmit viewing information which is a combination of program reception information partially or entirely extracted from the program additional information specifying the broadcast program, and viewers information about the viewer; and
a viewing information server operable to receive said viewing information transmitted from each of said broadcast receivers, analyze and process the viewing information to generate marketing information meeting a broadcast program provider'"'"'s needs, and sends out the resulting marketing information to the broadcast program provider.
1 Assignment
0 Petitions
Accused Products
Abstract
Provided is a viewing information collection system in which information about “who viewed which CM program when and where with how much interest”, or information indicating whether the CM program has successfully induced the viewer to purchase the advertising product is automatically collected and processed, and the resulting marketing information becomes worth knowing for advertisers and broadcast stations. A broadcast facility 1 provided in a broadcast station broadcasts program data of a CM program together with the associated information indicating a sponsor code, product name, and others. On receiving the CM program, a viewer'"'"'s broadcast receiver 2 extracts the associated information, and automatically transmits it to a viewing information server 3 together with viewing time/day, area information, and a viewer profile which is previously stored. The viewing information server 3 then stores thus received viewing information into a database, generates marketing information through statistical analysis, and provides it to an advertiser terminal 4.
82 Citations
49 Claims
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1. A viewing information collection system utilizing a broadcast environment in which a value added service is provided through data broadcasting, said system comprising:
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a broadcast facility operable to generate program data composed of video information and audio information of a broadcast program, and program additional information associated with the broadcast program, and using data broadcasting, broadcast the program additional information together with the program data;
a broadcast receiver which is provided plurally and operable to receive said program data and said program additional information of the program, according to a viewer'"'"'s selection, and automatically generate and transmit viewing information which is a combination of program reception information partially or entirely extracted from the program additional information specifying the broadcast program, and viewers information about the viewer; and
a viewing information server operable to receive said viewing information transmitted from each of said broadcast receivers, analyze and process the viewing information to generate marketing information meeting a broadcast program provider'"'"'s needs, and sends out the resulting marketing information to the broadcast program provider. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21)
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22. A viewing information collection system utilizing a broadcast environment in which a value added service is provided through data broadcasting, said system comprising:
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a broadcast facility operable to generate program data composed of video information and audio information of a broadcast program, and program additional information associated with the broadcast program, and using data broadcasting, broadcast the program additional information together with the program data;
a broadcast receiver which is provided plurally and operable to receive said program data and said program additional information of the program, according to a viewer'"'"'s selection, and automatically generate and store viewing information which is a combination of program reception information partially or entirely extracted from the program additional information specifying the broadcast program, and viewers information about the viewer; and
a shop terminal operable to receive said viewing information from said broadcast receiver to allow the viewer to purchase a product advertised in a CM program, and analyze and process the viewing information to generate shop information meeting a broadcast program provider'"'"'s needs, and sends out the resulting shop information to the broadcast program provider. - View Dependent Claims (23, 26, 27, 28, 29, 30, 31, 32, 33, 34, 35, 36, 37, 38, 40)
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24. A viewing information collection system utilizing a broadcast environment in which a value added service is provided through data broadcasting, said system comprising:
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a broadcast facility operable to generate program data composed of video information and audio information of a broadcast program, and program additional information which is associated with the broadcast program and including link data to access a Web server from which detailed information about the broadcast program is available, and using data broadcasting, broadcast the program additional information together with the program data;
a broadcast receiver which is provided plurally and operable to receive said program data and said program additional information of the program, according to a viewer'"'"'s selection, and automatically generate and store said link data, and viewing information which is a combination of program reception information partially or entirely extracted from the program additional information specifying the broadcast program, and viewers information about the viewer; and
a Web server operable to provide a service according to an access by each of said broadcast receivers using said link data, and when accessed, receive said viewing information, analyze and process the viewing information to generate service use information meeting a broadcast program provider'"'"'s needs, and sends out the resulting service use information to the broadcast program provider.
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25. A broadcast receiver operable to receive program data composed of video information and audio information of a broadcast program, and program additional information associated with the broadcast program which are both broadcast from a broadcast facility using data broadcasting, said broadcast receiver comprising:
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a reception section operable to receive said program data and said program additional information of the program according to a viewer'"'"'s selection;
a generation section operable to automatically generate viewing information which is a combination of program reception information partially or entirely extracted from said program additional information specifying the broadcast program, and viewers information about the viewer; and
a transmission section operable to transmit said viewing information to a viewing information server operable to generate marketing information analyzed and processed to meet a broadcast program provider'"'"'s needs, and sends out the resulting marketing information to the broadcast program provider.
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39. A broadcast receiver operable to receive program data composed of video information and audio information of a broadcast program, and program additional information associated with the broadcast program which are both broadcast from a broadcast facility using data broadcasting, said broadcast receiver comprising:
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a reception section operable to receive said program data and said program additional information of the program according to a viewer'"'"'s selection;
a generation section operable to automatically generate viewing information which is a combination of program reception information partially or entirely extracted from said program additional information specifying the broadcast program, and viewers information about the viewer; and
a transmission section operable to transmit said viewing information to a shop terminal operable to enable the viewer'"'"'s product purchase, generate shop information which is analyzed and processed to meet a broadcast program provider'"'"'s needs, and sends out the resulting shop information to the broadcast program provider.
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41. A broadcast receiver operable to receive program data composed of video information and audio information of a broadcast program, and program additional information associated with the broadcast program and including link data used to access a Web server from which detailed information about the broadcast program is available, both of which are broadcast from a broadcast facility using data broadcasting, said broadcast receiver comprising:
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a reception section operable to receive said program data and said program additional information of the program according to a viewer'"'"'s selection;
a generation section operable to automatically generate and store said link data, and viewing information which is a combination of program reception information partially or entirely extracted from said program additional information specifying the broadcast program, and viewers information about the viewer; and
a transmission section operable to provide a service according to an access using said link data, and transmit said viewing information to a Web server which generates service use information analyzed and processed to meet a broadcast program provider'"'"'s needs, and sends out the resulting shop information to the broadcast program provider.
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42. A viewing information server operable to collect viewing information which is a combination of program reception information specifying a broadcast program and viewers information about a viewer, both of which are stored at the time of program reception in a broadcast receiver which is provided plurally and operable to receive program data composed of video information and audio information of the broadcast program, and program additional information associated with the broadcast program, both of which are broadcast from a broadcast facility using data broadcasting, said server comprising:
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a collection section operable to collect said viewing information from each of said broadcast receivers;
a generation section operable to generate marketing information by analyzing and processing said collected viewing information to meet a broadcast program provider'"'"'s needs; and
a sending-out section operable to send out said generated marketing information to the broadcast program provider. - View Dependent Claims (43)
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44. A shop terminal operable to collect, at the point of sale, viewing information which is a combination of program reception information specifying a broadcast program and viewers information about a viewer, both of which are stored at the time of program reception in a broadcast receiver operable to receive program data composed of video information and audio information of the broadcast program, and program additional information associated with the broadcast program, both of which are broadcast from a broadcast facility using data broadcasting, said shop terminal comprising:
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a collection section operable to collect, at the point of sale, said viewing information relating to a product from said broadcast receiver;
a generation section operable to generate shop information by analyzing and processing said collected viewing information to meet a broadcast program provider'"'"'s needs; and
a sending-out section operable to send out said generated shop information to the broadcast program provider. - View Dependent Claims (45)
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46. An advertiser terminal operable to receive marketing information which is generated by a viewing information server by analyzing and processing, to meet a broadcast program provider'"'"'s needs, viewing information which is a combination of program reception information specifying a broadcast program and viewers information about a viewer, both of which are stored at the time of program reception in a broadcast receiver operable to receive program data composed of video information and audio information of the broadcast program, and program additional information associated with the broadcast program, both of which are broadcast from a broadcast facility using data broadcasting, said advertiser terminal comprising:
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a collection section operable to receive said marketing information from said viewing information server;
an analysis section operable to analyze a correlation between a targeting viewership and a broadcast time of a CM program based on said received marketing information; and
a control section operable to control a broadcast schedule by transmitting, to said broadcast facility, CM control information instructing to optimize the broadcast time of the CM program.
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47. A viewing information collection method utilizing a broadcast environment in which a value added service is provided through data broadcasting, wherein
in a broadcast facility provided in a broadcast station, program data composed of video information and audio information of a broadcast program, and program additional information associated with the broadcast program are generated, and said program additional information is broadcast together with said program data using data broadcasting, in a broadcast receiver which is provided plurally and each belonging to a viewer, said program data and said program additional information of the program are received according to the viewer'"'"'s selection, and viewing information which is a combination of program reception information partially or entirely extracted from said received program additional information specifying the broadcast program, and viewers information about the viewer is automatically generated and transmitted to a predetermined viewing information server, and in said viewing information server, said viewing information coming from each of said broadcast receiver is received, marketing information meeting a broadcast program provider'"'"'s needs is generated by analyzing and processing said received viewing information, and said marketing information is sent out to the broadcast program provider.
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48. A viewing information collection method utilizing a broadcast environment in which a value added service is provided through data broadcasting, wherein
in a broadcast facility provided in a broadcast station, program data composed of video information and audio information of a broadcast program, and program additional information associated with the broadcast program are generated, and said program additional information is broadcast together with said program data using data broadcasting, in a broadcast receiver which is provided plurally and each belonging to a viewer, said program data and said program additional information of the program are received according to the viewer'"'"'s selection, and viewing information which is a combination of program reception information partially or entirely extracted from said received program additional information specifying the broadcast program, and viewers information about the viewer is automatically generated and stored, and in a predetermined shop terminal, when a product advertised in a CM program is purchased by the viewer, said viewing information is received from said broadcast receiver, shop information meeting a broadcast program provider'"'"'s needs is generated by analyzing and processing said received viewing information, and said shop information is sent out to the broadcast program provider.
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49. A viewing information collection method utilizing a broadcast environment in which a value added service is provided through data broadcasting, wherein
in a broadcast facility provided in a broadcast station, program data composed of video information and audio information of a broadcast program, and program additional information associated with the broadcast program and including link data to access a Web server from which detailed information about the broadcast program is available are generated, and said program additional information is broadcast together with said program data using data broadcasting, in a broadcast receiver which is provided plurally and each belonging to a viewer, said program data and said program additional information of the program are received according to the viewer'"'"'s selection, and viewing information which is a combination of program reception information partially or entirely extracted from said received program additional information specifying the broadcast program, and viewers information about the viewer, and said link data are automatically generated and stored, and in said Web server, said viewing information is received at the time of an access by said broadcast receiver using said link data to provide a service according to the access, service use information meeting a broadcast program provider'"'"'s needs is generated by analyzing and processing said received viewing information, and said service use information is sent out to the broadcast program provider.
Specification