Distributed ad flight management
First Claim
1. A method for managing advertisement presentation comprising:
- an advertisement server making an initial selection and provision of a plurality of advertisements for a number of client devices for presentation in accordance with corresponding desired flight profiles to be achieved for the advertisements, and including with said provision one or more presentation parameters to govern the rates in which the provided advertisements are to be presented;
the client devices selectively presenting said advertisements in accordance with said governing presentation parameters, and reporting their presentations; and
the advertisement server repeating said selection and provision of advertisements further taking into consideration said reports.
1 Assignment
0 Petitions
Accused Products
Abstract
An advertisement server makes an initial selection and provision of a number of advertisements for a number of client devices for presentation in accordance with corresponding desired flight profiles to be achieved for the advertisements. The provisions include one or more presentation parameters to govern the rates in which the provided advertisements are to be presented. The client devices selectively present the advertisements in accordance with the governing presentation parameters. Further, the client devices report their presentations. The advertisement server in turn repeats the selection and provision of advertisements further taking into consideration the reports.
-
Citations
46 Claims
-
1. A method for managing advertisement presentation comprising:
-
an advertisement server making an initial selection and provision of a plurality of advertisements for a number of client devices for presentation in accordance with corresponding desired flight profiles to be achieved for the advertisements, and including with said provision one or more presentation parameters to govern the rates in which the provided advertisements are to be presented;
the client devices selectively presenting said advertisements in accordance with said governing presentation parameters, and reporting their presentations; and
the advertisement server repeating said selection and provision of advertisements further taking into consideration said reports. - View Dependent Claims (2, 3, 4)
-
-
5. A method for managing advertisement presentation comprising:
-
selecting and providing a plurality of client devices with different pluralities of advertisements for presentation on the client devices, in accordance with corresponding desired flight profiles to be achieved for the advertisements, and including with said provision one or more presentation parameters to govern the rates in which the provided advertisements are to be presented on the client devices;
receiving reports of presentation from said client devices; and
repeating said selection and provision of advertisements further taking into consideration said reports. - View Dependent Claims (6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 20, 21, 22, 23, 24, 25, 27, 28, 29, 30, 31, 32, 33, 34, 35, 36, 37, 38, 39)
-
-
19. In a client device, a method of operation comprising:
-
receiving a plurality of advertisements for presentation on the client device, including for each of said received advertisements, one or more presentation parameters governing the rates in which the provided advertisements are to be presented on the client device;
selectively presenting said received advertisements in accordance with said governing presentation parameters; and
reporting said selective presentations.
-
-
26. An apparatus comprising:
-
storage medium having stored therein a plurality of programming instructions designed to select and provide a plurality of client devices with different pluralities of advertisements for presentation on the client devices, in accordance with corresponding desired flight profiles to be achieved for the advertisements, and to include with said provision one or more presentation parameters to govern the rates in which the provided advertisements are to be presented on the client devices, receive reports of presentation from said client devices, and repeat said selection and provision of advertisements further taking into consideration said reports; and
one or more processors coupled to the storage medium to execute the programming instructions.
-
-
40. An apparatus comprising:
-
storage medium having stored therein a plurality of programming instructions designed to receive a plurality of advertisements for presentation on the client device, including for each of said received advertisements, one or more presentation parameters governing the rates in which the provided advertisements are to be presented on the client device, selectively present said received advertisements in accordance with said governing presentation parameters, and report said selective presentations; and
a processor coupled to the storage medium to execute the programming instructions. - View Dependent Claims (41, 42, 43, 44, 45, 46)
-
Specification