AdPix - viewer initiated ad selection

• US 20020133438A1
• Filed: 11/02/2001
• Published: 09/19/2002
• Est. Priority Date: 11/02/2000
• Status: Abandoned Application

• Current Assignee: Michael Tarr
• Original Assignee: Michael Tarr
• Inventors: Tarr, Michael
• Application Number:
  US10/001,033
• Publication Number:
  US 20020133438A1
• Time in Patent Office: Days
• US Class Current: 705/35
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 40/00 Finance; Insurance; Tax strategies; Processing of corporate or income taxes

Abstract

A computer implemented database system, capable of residing on several web sites, that allows users to review advertising in defined categories and elect to review particular advertisements and receive redeemable “points” or rewards for reviewing the advertising. In addition, each user is profiled dynamically in order to offer the user the most likely database of advertising of interest to the user.

Claims

1. A computer implemented database system, capable of residing on several web sites that allows viewer/users to review potential advertising categories presented to them and if they so elect, choose to review a particular advertisement or several advertisements.

The viewers receive redeemable “

points”

for reviewing the ads. Said points accumulate and the viewer/user may;

redeem those points through the system to purchase any number of products or services.

The system requires each viewer, in order to accumulate and redeem points, to register with the system and provide certain information which in turn helps the system and its advertising clients organize which advertisements to present as available first for a particular viewer. This profiling system is dynamic and accommodates on a regular basis the changing choices the viewer may make as well as the advertising mix that is available at any time on the system.