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Apparatus and accompanying methods for network distribution and interstitial rendering of information objects to client computers

  • US 20020133518A1
  • Filed: 09/13/2001
  • Published: 09/19/2002
  • Est. Priority Date: 05/15/1998
  • Status: Active Grant
First Claim
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74. Apparatus for use in rendering an information object in response to a first web page containing an embedded code, the apparatus comprising:

  • a processor;

    a memory connected to the processor and storing both computer executable instructions and the first web page, the first web page having a plurality of computer readable instructions representing page content and the embedded code; and

    an output device operative in conjunction with the processor;

    wherein the processor, in response to the executable instructions and as a result of executing the code through a web browser, executes an agent under control of the browser, wherein the agent;

    downloads, from a specified server and while the computer renders the first web page to a user through the output device, at least one file which is to be subsequently employed, by the processor, to render an information object;

    monitors a click-stream produced by the user to detect a user navigation event signifying a user action to transition from the first web page to a next successive web page and which signifies a start of a next interstitial interval; and

    in response to the user navigation event, suspends further downloading of files and processes the one file so as to render the information object through the output device to the user during the interval.

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