Direct marketing system
First Claim
Patent Images
1. An interested prospect identification and control process, comprising the following steps:
- providing a primary offer to a group of prospects;
identifying the prospective buyers as customers and non-responding prospects based upon the primary offer;
providing a secondary offer to the prospects;
identifying those non-responding prospects as responding prospects when they respond to the secondary offer; and
applying gathered information in enhancing future offerings.
0 Assignments
0 Petitions
Accused Products
Abstract
An interested prospect identification and control process is achieved by providing a primary offer to a group of prospects, identifying the prospective buyers as customers and non-responding prospects based upon the primary offer, providing a secondary offer to the prospects, identifying those non-responding prospects as responding prospects when they respond to the secondary offer and applying gathered information in enhancing future offerings.
-
Citations
17 Claims
-
1. An interested prospect identification and control process, comprising the following steps:
-
providing a primary offer to a group of prospects;
identifying the prospective buyers as customers and non-responding prospects based upon the primary offer;
providing a secondary offer to the prospects;
identifying those non-responding prospects as responding prospects when they respond to the secondary offer; and
applying gathered information in enhancing future offerings. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 14, 15, 16, 17)
-
-
13. A system for identifying interested prospects in a directing marketing process, comprising:
-
an offer database in which offers being utilized by an organization are stored, the offers including primary offers directed to a promotion containing products or services to be offered and secondary offers directed to eliciting a response from those prospects not wishing to respond to the primary offer. a uniquely numbered offer control database in which control numbers associated with each offer are stored;
an interested prospects database in which data relating to prospects who have responded to the secondary offer are stored; and
means for processing information relating to the primary and secondary offers.
-
Specification