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System for calculating audience rating and mobile communication terminal

  • US 20020138830A1
  • Filed: 03/25/2002
  • Published: 09/26/2002
  • Est. Priority Date: 07/26/2000
  • Status: Abandoned Application
First Claim
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1. An audience rating calculating system comprising:

  • a broadcast station for broadcasting a plurality of programs;

    a plurality of receivers each of which selectively receives and reproduces a program broadcasted from the broadcast station;

    a plurality of remote controllers each of which transmits a program selection signal representing a program selection request from a user to any one of the plurality of receivers; and

    an audience rating calculating server for calculating audience ratings of users, wherein;

    each of the remote controllers includes a means for storing audience identification information which uniquely specifies the user, and transmits the audience identification information after adding the audience identification information to the program selection signal, according to a program selection operation performed by the user;

    each of the receivers includes a storage means, receives from the broadcast station the program selection signal, the audience identification information, and a program which is designated by the program selection signal, and stores in the storage unit program identification information for uniquely specifying the received program, the audience identification information, and a viewing time of the program correspondingly, as viewing history information; and

    the audience rating calculating server includes an audience attribute information storage means for storing the audience identification information and attribute information representing attributes of the audiences correspondingly, collects viewing history information stored in the plurality of receivers, and calculates an attribute-specific audience rating on the basis of the collected viewing history information and the attribute information stored in the audience attribute information storage means.

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