System for calculating audience rating and mobile communication terminal
First Claim
1. An audience rating calculating system comprising:
- a broadcast station for broadcasting a plurality of programs;
a plurality of receivers each of which selectively receives and reproduces a program broadcasted from the broadcast station;
a plurality of remote controllers each of which transmits a program selection signal representing a program selection request from a user to any one of the plurality of receivers; and
an audience rating calculating server for calculating audience ratings of users, wherein;
each of the remote controllers includes a means for storing audience identification information which uniquely specifies the user, and transmits the audience identification information after adding the audience identification information to the program selection signal, according to a program selection operation performed by the user;
each of the receivers includes a storage means, receives from the broadcast station the program selection signal, the audience identification information, and a program which is designated by the program selection signal, and stores in the storage unit program identification information for uniquely specifying the received program, the audience identification information, and a viewing time of the program correspondingly, as viewing history information; and
the audience rating calculating server includes an audience attribute information storage means for storing the audience identification information and attribute information representing attributes of the audiences correspondingly, collects viewing history information stored in the plurality of receivers, and calculates an attribute-specific audience rating on the basis of the collected viewing history information and the attribute information stored in the audience attribute information storage means.
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Accused Products
Abstract
The system of the present invention includes a set-top box 50 that provides programs broadcasted from a broadcast station 40 to users, a monitor 60, and mobile stations 10a through 10c accommodated in a mobile data communication network 20 and store mobile station IDs (identification information) for identifying a user. The mobile stations 10a through 10c transmit control signals including the mobile station IDs for the set-top box 50 to the set-top box 50. The set-top box 50 stores the mobile station IDs and viewing histories of the user and transmits the mobile station IDs and the viewing histories to an audience rating calculating server 70. The audience rating calculating server 70 generates user'"'"'s attribute-specific audience rating data on the basis of the mobile station IDs and the viewing histories received.
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Citations
17 Claims
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1. An audience rating calculating system comprising:
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a broadcast station for broadcasting a plurality of programs;
a plurality of receivers each of which selectively receives and reproduces a program broadcasted from the broadcast station;
a plurality of remote controllers each of which transmits a program selection signal representing a program selection request from a user to any one of the plurality of receivers; and
an audience rating calculating server for calculating audience ratings of users, wherein;
each of the remote controllers includes a means for storing audience identification information which uniquely specifies the user, and transmits the audience identification information after adding the audience identification information to the program selection signal, according to a program selection operation performed by the user;
each of the receivers includes a storage means, receives from the broadcast station the program selection signal, the audience identification information, and a program which is designated by the program selection signal, and stores in the storage unit program identification information for uniquely specifying the received program, the audience identification information, and a viewing time of the program correspondingly, as viewing history information; and
the audience rating calculating server includes an audience attribute information storage means for storing the audience identification information and attribute information representing attributes of the audiences correspondingly, collects viewing history information stored in the plurality of receivers, and calculates an attribute-specific audience rating on the basis of the collected viewing history information and the attribute information stored in the audience attribute information storage means. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10)
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11. A mobile communication terminal comprising:
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a memory for storing identification information for uniquely specifying a user of the mobile communication terminal;
a first wireless interface; and
a second wireless interface, wherein the first wireless interface performs wireless communication with a base station of on mobile communication network; and
the second wireless interface adds the identification information to a program selection signal representing a program selection request from the user, and transmits the program selection signal containing the identification information to a receiver which selectively receives and reproduces a program broadcasted from a broadcast station according to a selection operation performed by the user. - View Dependent Claims (12, 13, 14, 16)
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15. A receiver which selectively receives and reproduces a program broadcasted from a broadcast station, has a storage unit, receives a program selection signal representing a program selection request from a user, audience identification information for uniquely identifying the user which is sent from a remote controller, and a program designated by the program selection signal from the broadcast station, and stores program identification information for uniquely identifying the received program, the audience identification information, and a viewing time of the program correspondingly in the storage unit as viewing history information.
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17. An audience rating calculating server comprising an audience attribute information storage means for storing audience identification information uniquely identifying users and attribute information indicating attributes of the audiences correspondingly, which collects viewing history information stored in each of the receivers for selectively receiving and reproducing a program broadcasted from a broadcast station and calculates an attribute-specific audience rating on the basis of the collected viewing history information and the attribute information stored in the audience attribute information storage means.
Specification