System for distributing and showing multimedia advertising in theatres and method of operation thereof
First Claim
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1. A system for distributing and displaying advertising in theatres, comprising:
- an advertising server having a database of advertisements;
a plurality of geographically distributed displays, associated with a corresponding plurality of theatres and coupled via a network to said advertising server; and
a distribution controller, associated with said advertising server, that causes selected ones of said advertisements to be communicated from said advertising server via said network and displayed in said theatres on said plurality of displays.
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Abstract
A system for, and method of, distributing and displaying advertising in theaters. In one embodiment, the system includes: (1) an advertising server having a database of advertisements, (2) a plurality of geographically distributed displays, associated with a corresponding plurality of theatres and coupled via a network to the advertising server and (3) a distribution controller, associated with the advertising server, that causes selected ones of the advertisements to be communicated from the advertising server via the network and displayed in the theatres on the plurality of displays.
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Citations
20 Claims
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1. A system for distributing and displaying advertising in theatres, comprising:
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an advertising server having a database of advertisements;
a plurality of geographically distributed displays, associated with a corresponding plurality of theatres and coupled via a network to said advertising server; and
a distribution controller, associated with said advertising server, that causes selected ones of said advertisements to be communicated from said advertising server via said network and displayed in said theatres on said plurality of displays. - View Dependent Claims (2, 3, 4, 5, 6, 7)
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8. A method of distributing and displaying advertising in theatres, comprising:
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storing a plurality of advertisements in a database of advertisements associated with an advertising server;
coupling a plurality of geographically distributed displays, associated with a corresponding plurality of theatres, to said advertising server via a network; and
causing selected ones of said advertisements to be communicated from said advertising server via said network and displayed in said theatres on said plurality of displays. - View Dependent Claims (9, 10, 11, 12, 13, 14, 16, 17, 18, 19, 20)
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15. A system for distributing and displaying advertising in theatres, comprising:
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a computer network;
an advertising server having a database of advertisements and coupled to said computer network;
a plurality of geographically distributed displays, associated with a corresponding plurality of theatres and coupled to said computer network; and
an advertising controller, coupled to said computer network, that;
allows advertisers to provide advertisements to said database, allows said advertisers to specify distribution of said advertisements among said theatres, causes selected ones of said advertisements to be communicated from said advertising server via said network and displayed in said theatres on said plurality of displays, and maintains a distribution history for said selected ones of said advertisements to allow said advertisers to be charged for said distribution.
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Specification